Cleverclip Blog

“You can’t not communicate. Every communication has a content and a relationship aspect. Every communication (not only with words) is behavior and just as one cannot not behave, one cannot not communicate”.

Storytelling-The secret sauce for every marketing strategy

How Storytelling boosts your Marketing Strategy  A story by the campfire. At Grandma’s. With Coffee and cake. A little gossip with the colleague. A chat here and there… . We all love stories! Stories that enchant us. Stories that make us cry. Stories that shock…

Successful verbal communication in 2019

Examples of modern, verbal communication in 2019 A good communication concept is an important component of a company’s strategic orientation. But also in the private sector we communicate today in a completely different way than 20 years ago. But what does verbal communication look like…

How verbal communication has changed

Communication in 280 characters – how do social media influence our communication? Digital transformation, modern communication tools, social media & co. have changed the way we communicate in recent years. This applies to our everyday lives as well as to corporate communications. But what does this…

What is a communication model?

Communication models- How can they be used to improve corporate communication? The majority of us may assume what a communication model is, as its name already reveals it: It is a model that describes communication in such a way that an optimization can be carried out…

The most important communication skills of 2019

What does communication skills mean today and how can they be improved? In contrast to the classical understanding of external corporate communication, communication skills play a central role both in internal communication at the organizational level and in communication between teams, colleagues, customers, the public and…

Yes to the Company Retreat – but why?

Once a year at Cleverclip we go together to a company retreat. This summer we spent 10 days on Bali at the company’s expense. Here you can find out why, why and if it is worth it. For the culture We at Cleverclip work remotely – so it can…

Everchanging communication

Other times, other customs – How our communication has developed in recent years We are moving with great strides towards the Web 4.0, the Internet of Things too. A clear definition of the individual steps in web development can only be blurred, but one thing…

Sketchnotes – Notes that really stick

Sketch notes are a way to quickly and easily capture content visually. And right at the beginning: You don’t need to be able to draw. Think of sketch notes as tools, not art! The combination of text and image helps you remember different content better. And all sorts of things:…

Cleverclip – how it all began

Storytelling is our business. We tell complicated things with crisp stories and appropriate visual support – making them a little easier. So, let’s tell you a story. The story of how it all started with Cleverclip. The Cleverclip team looked into the eyes of the evil world-complicated makers with…

Graphic Recording – How does live visualization work?

Graphic Recording – How does a professional visualize? Imagine you’re giving an important presentation. Everything is going wonderfully, after all you are well prepared. You have thought the process through well and the PowerPoint slides are clear and understandable. But in the middle of her presentation someone suddenly reaches out…

6 tips for your own explanatory video

Making an explanatory video yourself is not witchcraft. What you need is some time, leisure and the right tools. Here are a few tips to make your explanatory film a complete success. 1. Look at your object Before you start writing a speech text wildly, you should give it some…

The Definition of Communication in 2019

What is Communication? The Attempt at a Definition The Gabler Business Encyclopedia contains two different definitions of the term communication. On the one hand, the definition refers to the communication sciences and, on the other hand, the term is defined…

What is Communication? Identifying and mastering business challenges in 2019

Digital (life) change is progressing inexorably and both young and established companies are facing new challenges. This applies not only to new demands on the organization, working environment, and corporate culture but also to internal and external communication within the company. This is particularly evident in the…

What is Communication?

Communication is omnipresent in our society. Today, more than ever, we communicate constantly and everywhere. Of course, this also applies to companies. In the context of digitalization, internal and external communication is therefore also changing considerably. New instruments are being added, the exchange of knowledge and information is becoming more…

Present products – this is how you make potential customers want your products

Our product range is becoming more diverse almost day by day. It is not always easy to present this wide range in such a way that every customer finds what he wants. But there are a few points that everyone who presents a product to potential customers can consider. Present…

How to find your dream agency [Infographic]

All you need is love? All you need is good communication! Whether with colleagues, customers, suppliers, investors or the media, but also with the larger community in general. As soon as you start thinking about a communication campaign, the first thing you should think about is whether you can find the…

Five steps to the perfect Kickstarter video

Your Kickstarter idea’s long gone. You know exactly what you want to achieve and are confident that you will inspire your fellow men. Your target group, the financial aspects and opinions in the team are clear. Then you have already made a huge step. Also, how you want to advertise…

Creative on demand – yes, we can. And so do you!

“But how do you do that, just being so creative, all day long and at the push of a button?” This is a question that is often asked to members of our creative team by acquaintances, friends, colleagues or partners. So how exactly do they do that, this…

Social Learning – why we learn best with and from others

Social learning is about learning together – through social interaction. This leads to an active learning process with interacting learners. And that ultimately means that the knowledge remains for a long time to come. Social learning can take the form of coaching, but it can also involve exchanges in communities.

Practical, modern and flexible: the Learning App

E-learning is in vogue. We want to be able to learn regardless of time and place and exactly according to individual needs. With e-learning this can be achieved and the users learn how, when and where it is exactly right for them. Interactive learning formats are fun. And what could…

The way to a successful product video

You are convinced of your product or service. Now all you have to do is market it properly and inspire potential buyers. With a successful product video you can do that. And we know what it takes – from the right preparation to the finished film. Good preparation – half…

How we reduce complexity

At Cleverclip it is part of our daily work to make complex facts understandable. We make the world a little bit easier. But how do we do it? In order to make a complex topic understandable, it has to be understood first. For us this means that we look at…

What is communication design?

We at Cleverclip are confronted daily with words like illustration, desktop publishing, storytelling or communication design. For us, all this is our daily bread and butter. But especially when you’re so close, it’s good to be able to deal with certain terms in more detail. On the agenda today: communication…

Gamified Learning – why we learn better in a playful way

Gamified Learning awakens curiosity and makes you want to learn. But healthy ambition and the desire to achieve better results also motivate us to continue. Gamified Learning is a modern and future-oriented e-learning tool with which content can be easily communicated – for fun, efficiency and success. Instead of a…

Corporate Film – wie man sein Unternehmen richtig verkauft

What constitutes a company is often its values. Or, to put it another way, the values for which each individual employee stands. But an image film can also focus on other aspects – special technical progress, innovative products or unique processes, for example. No matter on which aspect the focus…

Sketchnotes – Notes that really stick

Sketch notes are a way to quickly and easily capture content visually. And right at the beginning: You don’t need to be able to draw. Think of sketch notes as tools, not art! The combination of text and image helps you remember different content better. And all sorts of things:…

Live drawing for unforgettable occasions

You always wanted to surprise your audience with a unique presentation? Do you want to lead a workshop that your participants won’t forget in a hurry? Or do you want to make the company anniversary the highlight of the year? Then we have the idea for you: Live drawing! With…

Digital Learning – the future of learning

Digital Learning is booming. Whether as private further training or as part of employee development in companies. But what is the attraction of digital learning? Why does it work so well and what are the possibilities? The Success Factors of Digital Learning The advantages are quickly clarified: for many of…

What makes a good company presentation?

How do you convince potential new customers or investors of your company? A company presentation is an indispensable product – but not just any product. In this blog, we’ll explain how you can build a really good presentation – and thus win every one of your listeners or viewers for…

Tutorial Videos: DIY for your viewers

Have you always wanted to learn origami? Or you want to play your favorite song on the ukulele? How about a new language – maybe Japanese? Or would you like to be able to edit your holiday photos to perfection? Nowadays you can learn just about anything without leaving your…

Team Retreat – every year again

It’s been another month since the Swiss Cleverclip group travelled together from Barcelona back to Switzerland. Our other dear colleagues have made their way back home – to Costa Rica, Germany, Bosnia or Russia, for example. And there we are with the first reason for our team retreats – the…

Pitch Deck – what, how and why

In order for start-ups to leave a lasting impression on investors, potential customers or partners, they need a presentation about their company that is truly convincing. The product or service, problems and associated solutions, but also the team behind the company, for example, are described briefly and concisely – in…

An overview of the new Data Protection Act

On 25 May 2018, the new Basic Data Protection Regulation (DSGVO) for Europe entered into force. We at Cleverclip also had to react to it. But what exactly is it all about? Who is affected? And what does this change? Find out more in this blog. Digitalization brings with it…

How Instagram videos help you succeed

Instagram is a trend – and if you want to get your business off to a good start, you have to follow suit. But how do you get the most out of your social network? What works best and where are the traps? In this blog, you’ll learn how to…

The Whiteboard Animation for Winners

A Scribble-style explanatory video – a whiteboard animation – is the perfect way to explain a fact, a process, a product or a service in a friendly, visually appealing and understandable way. It is not for nothing that whiteboard animation is our proven classic. But even with the best method…

The future of storytelling is interactive

Storytelling and interaction have belonged to mankind since time immemorial just like the X belongs to the Y. It all began when people were still telling each other stories about the fire – followed by personal exchange and cheering at sports events or in the theatre. But then, with the…

When the devil wears Second-Hand – or how to decide for the right explanation video

Choosing the right outfit is sometimes quite nerve-racking. The line between over- and underdressed can be pretty thin. Choosing the right explanation video is no less complicated. That’s why I explain to you in this blog when less is more and when it can be done with Klunkern. The little…

What alien babies have to look for in the first sentence

The first five seconds of a video or the first sentence of a text decide whether or not we follow up a post. Very few posts get us to devote our attention to them – instead of just scrolling on. So I asked myself: How do I break the curse…

Fairytale Social Media Videos [Infographic]

The Internet is flooded with social media videos. With these five tips you make sure that yours doesn’t go down – Happy End guaranteed. Are you interested in more news & opinions about design and storytelling? Well then off to our newsletter.

Presentation design – how to convince your audience

The word presentation makes many of us shudder rather than listen to tension. Rightly so, when we think of boring PowerPoint slides without any visual design claim. Far too many words, far too many slides, far too little design, far too little story. Presentation? Yes. Presentation design? No. Focus: End Users…

Graphic Recording vs. Graphic Facilitation

When Michel was recently invited for an event, he experienced a little surprise. Because what the client wanted and what he had commissioned were two different things. But Michael’s surprised reaction was only short-lived, because this confusion happens again and again. In this blog, I’ll explain the difference between Graphic…

Holacracy – great hope or mere hype? [Infographic]

Holacracy is the brainchild of the American Brian Robertson. Basically, it is the exact opposite of a hierarchical model in which power is divided between self-organized groups. This infographics shows the most important lessons we have learned from Cleverclip through Holacracy. What is Holacracy anyway? Basically, it is the…

Social media videos like from a fairy tale

The Internet is flooded with videos. Whether in your private Facebook and Instagram feed or on the professional Xing and LinkedIn pages. It seems that social media videos have become THE medium to present their messages. You shouldn’t miss this trend either. With 5 simple tips, we’ll show you how…

Microlearning: A High on Canapés

If you want to prepare a Boeuf Bourguignon today, don’t look in Grandma’s old cookbook but simply surf the Internet and watch a video. If you need the long-forgotten Excel formulas for your new job, you’d rather go to YouTube for help than the program’s Help Center. Many companies even…

The persona – what there is to know [Infographic]

The persona is the prototype of the target group – so that we always know exactly who our end product has to work for. You can find out which factors have to be considered in this info graphic. For more design inputs, great projects and Cleverclip in general, you…

The Snooze Button – or the enemy of productivity

Who doesn’t know it. The alarm clock rings and all you want to do is sleep a little further. Only five minutes left. Hello oh so beloved Snooze Button. That these few moments of additional sleep don’t really help us and on the contrary only make us more tired, can…

The Empathy Map – and how it works exactly

This month I present the tool “Empathy Map” by Dave Grey. A tool that helps you gain a better understanding of a person or a group of people. For us at Cleverclip, the be-all and end-all is the target group, the end user. Whether for explanatory videos, infographics or presentations,…

How we make effective meeting notes

Meetings are usually unproductive but sometimes indispensable. That’s why at Cleverclip we are constantly striving to get the most out of our meetings. Below I explain how we prepare for meetings and create effective meeting notes. Informations vs. To-Dos Each meeting agenda item is either a) information or b) a…

Business Model Canvas – A Tool to Visualize Your Business

This month I would like to introduce the tool Business Model Canvas. The BMC is a Lean Startup Tool developed by Alexander Osterwalder, which consists of a Canvas with nine free columns. It deals with the different topics concerning customers, offer, infrastructure and finances. It is an easily accessible, user-friendly…

Holacracy – What is it and what are our experiences with it?

Have you heard of Holacracy? Some say it’s the new great hope in organizational management. Others say it’s just hype. No matter which side you’re on – or even if you’ve never heard of it – you can learn something from it. At least we at Cleverclip have learned a…

Top 10 online video editing tools [Infographic]

Who doesn’t know it, you have a great video and want to edit it quickly and easily online, be it privately or professionally. It’s good to have a video editor at hand. You don’t always need expensive professional software, you can also achieve a lot with online video editing tools.

What the Bauhaus teaches us

Time for a little general education. When I write here about Bauhaus, I don’t mean Obi and Co, but the school that was founded by Walter Gropius at the beginning of the 19th century. Many of the design principles and products that emerged from this institution are still highly topical…

Can anyone be creative?

The leaf is white. The first line is started a thousand times, deleted, started again and deleted again… until it finally stops as it is. The fingers now type faster and the sheet fills up. The white is displaced. But why suddenly? Where was the point at which it started?…

What are the reasons for an explanation video?

In order to get an idea of the problems that an explanation video can solve, I have created a hit list of the reasons for an explanation video for you. Why do customers contact us the most? Dry Theory A team has spent more time dealing with a plan or…

Journey Mapping – what, how and when to use a Journey Map

In the following blog we take a closer look at the Journey Mapping and show you how, when and where it can best be used. Over the next few months we’d like to introduce some of the design-oriented tools we use at Cleverclip for both customer and internal projects. We…

Why we have no vendors

Who doesn’t know him, the salesman, who always calls at the most inopportune moments and is difficult to get rid of. Sooner or later everyone has this experience – whether privately or at work. Last week, however, I had a very good experience with an insurance agent. Actually – per…

Graphic Recordings – What is it used for? [Infographic]

Graphic Recordings are visual representations of narrated content. They are used to support live presentations and help listeners follow what is being said and better understand topics. In this Infographic, you’ll learn about what they can do and how they can benefit you. But why do Graphic Recordings work…

6 Tips for Efficient Meetings [Infographic]

How can efficient meetings be held? Anyone with a little work experience knows that meetings are time consuming. You spend too much time working and too little time being productive. How can meetings be efficient? That’s a question we’re also very concerned with at Cleverclip. We are committed to being…

My first 34 days, 3 hours and 12 minutes at Cleverclip

Who am I, you wonder? I’m Imke and as a Consultant/Project Manager I’ve been part of the Cleverclip team for almost a month – nice to meet you! How did I end up with Cleverclip? Over many detours. After studying in my home country Belgium, I worked for a number…

You’ve got Mail – 7 tips on how to become a newsletter guru

Newsletters are often underestimated and with this valuable format we don’t invest enough time or the right amount of effort that we should. If done right, your newsletter can be your strongest communication tool and your best tool for building and expanding your community. Any other app or social network…

Newsletter – Tips for better opening rates [Infographic]

Newsletters offer a great way to interact with your customers. Not only do you reach many customers, you also build and expand your community. So how can you increase the opening rate and get more out of your newsletter? In contrast to many other marketing tools, a newsletter is free…

Three tips for better mobile pictures!

Intro: To take your social media content to the next level, I’ve put together some useful tips to help you make better mobile phone pictures. To get rid of the obvious things in advance, here are two tips:  Use your home screen shortcut to be ready to shoot your photos…

The Beaufort Wind Force Scale explained simply [Infografic]

If you want to dive into the high seas, you should know what wind strength makes it dangerous. The Beaufort scale is the most widespread system for describing wind speeds and was named after Francis Beaufort. He relied on Alexander Dalrymple’s 1795 scale, which he improved to his knowledge. The…

Why the persona is so important in our explanation videos!

We explained in one of our last blogs why we always start our projects with an intensive workshop. Before we devote ourselves in the least to the actual product or the service to be explained, we take care of the target group. More precisely, the persona. Because: A film for…

Show, don’t tell

“Show, don’t tell” is probably one of the most important tips when it comes to texts for films. Do you remember the scene in Lord of the Rings where Frodo just lost Gandalf and looks into the camera? You know right away what’s going on in that little Hobbit’s…

The perfect video length [Infographic]

With content consumed daily, people have an attention span of approximately eight seconds. Named: Goldfish syndrome. We decide very quickly whether we want to continue watching a video or not. One factor is the length of the video.

All good things come in threes

The number three has always been considered a sacred number, the annual and life cycle has been seen as a triad in many cultures, and in fairy tales it is a recurring symbol. Aristotle had also recognized the magic of the three – his rhetorical triangle teaches us the ideal…

6 tips on how to make meetings more productive!

As described in our blog article, we start each customer project with a workshop in which we sit down with the customer. You can read why we do this here. But we don’t only hold meetings when we start projects with customers, we also have to sit down together…

You should prevent these 7 work sins [Infographic]

Muda comes from Japanese and literally means “change for better”. The theory is that we produce 7 different types of waste (work sins) in our companies. And you suspect it already, meant is not only the waste for the ton. This is explained in detail in our infographics. Interested in…

Video spots: Does more budget bring more?

Actually the title should be yes, “Are expensive video spots better?” or “Does the amount of the investment determine the size of the success? My answer to both questions: later. One of the first questions when I talk to potential customers is very often after the money: What does it…

7 blogs to brighten up your day

The number of blogs on the Internet is endless and it’s a real challenge to know what it’s worth following. So that you don’t get lost unnecessarily in the vastness of the Internet, we’ve made you a list of our favorite blogs. This list is a small excerpt from our…

Why our stand looks like our office

sAlu, cardboard walls, system buildings and poorly fitting off-the-shelf suits between two boring roll-ups. The creative spot of colour is a pixelated logo printed on a grey carpet. Well, what does that remind you of? That’s right, your last visit to the fair. I spontaneously think of only a few…

Why our Trump action failed and what you can learn from it

Donald Trump becomes a meme It was at the end of January when we first had the idea at a meeting to produce a card game with and about Donald Trump. The “Inauguration Day” of the new US president was just over and the world announced its bewilderment on Twitter,…

MYTHS vs. FACTS: lengths for explanation videos

For explanation videos, there are guidelines as to how long these should be. The principle is: “The spice lies in the brevity”. Why is that so? With content consumed daily, people have an attention span of about eight seconds. Named: Goldfish syndrome. We decide very quickly whether we want to…

10 application areas for explanatory videos [Infographic]

Explanatory videos are at home in many areas of content creation. The following info graphic gives you a small overview of the areas of application for explanation videos: Interested in more news, tips and tricks about explanation videos and the daily work at Cleverclip? Well then off to our…

Muda – 7 work sins and how they can be prevented

Muda comes from Japanese and literally translates as “change for better”. This Japanese management approach aims to constantly optimize all operations and processes of a company. It encompasses all areas of an organization – from assembly line workers to carpets, everyone is encouraged to think for themselves. The aim is…

What makes a good communications agency?

Good communication is an elixir of life for our professional universe and its existence. All you need is love? All you need is good communication! Whether with colleagues, customers, suppliers, investors or the media, but also with the larger community in general. As soon as you start thinking about a…

How we structure our work and the team in Basecamp

Without Basecamp nothing works at Cleverclip anymore. Because the tool gives us access to all relevant information for each of our projects, regardless of time and place. This means that cross-border cooperation is no longer a problem for our remote team! How we organize Basecamp: The availability of the…

Podcasts: Save time, learn new things

Podcasts are considered the new books. They provide a great way to get new information from a variety of subject areas. And best of all, podcasts save you a lot of time. Because with them you can combine the train ride, the morning run or the cleaning up with the…

The 10 most important application areas for explanatory videos

10 areas in which an explanation video is used “This is Paul. Paul owns a small cafe and…” A few years ago almost every explanation video started like this. But times have changed. Explanatory films have grown up and are at home in many areas of content creation.

Flexible time management with Cleverclip

We at Cleverclip are completely flexible in our working hours. This means that everyone decides for themselves when to start work, how long to work and when to say goodbye after work. This has many advantages. Independence significantly increases motivation in our team. After all, what good is it for…

Make your own explanatory videos: these 5 apps will help you to do it

Has your company developed a new product that now needs to be marketed? Or would you like to explain a complex issue in an understandable way? Then an explanation video could be the solution to your problems. It doesn’t always have to be a professional video. Here we show you…

The most important business books from the year 2016

We at Cleverclip are bookworms. We consume the written word in all imaginable colours and shapes – for example via Kindle, the Blinkist app or audiobooks. But sometimes we stay old school and order physical books via Amazon. Here we present a list of five books that we discovered, read…

That’s why classic brainstorming is useless

Everyone knows the feeling – you are sitting in a brainstorming session and suddenly it seems to be somehow only about why the ideas of others or even your own do not work. A brainstorming session actually has the goal to generate as many ideas as possible and to combine…

Why we always start a project with a workshop

In the next five minutes I want to show you why we are able to explain hospital information systems, lean management, divestment, print products and much more. The Workshop We start each project with a workshop. Directly at the customer. The workshop serves to create a common knowledge base…

Why music and sound effects are so important for explanatory films

Sure: The audio track is very important for every video. It is it that gives the film that certain something. Thanks to it, you can understand what is said in the video. And as a viewer you can put yourself more into the action. Besides, the film experience becomes something…

The 5 explanatory video trends 2017 [Infographic]

Web videos are becoming increasingly important, especially in online marketing. The trend does not seem to decrease in the future either. According to Google, we will consume more videos in 2017 than ever before. Therefore, here are the 5 important explanatory video trends for 2017 Interested in more news,…

The 5 most important explanatory video trends for 2017

Web videos are becoming increasingly important, especially in online marketing. The trend does not seem to decrease in the future either. According to Google, we will consume more videos in 2017 than ever before. But videos are not only becoming more and more important for online marketing. More and…

5 websites for free stock images

Five hundred euros, please. Payable by credit card or PayPal. That’s how fast it can go. You only wanted to buy three photos for the company blog. We know the problem. There is a quick search for stock photos, royalty-free, and suddenly it still becomes expensive. That’s why today we…

The 4 most important tools for Remote Work

After my last blog post about Remote Work there was a lively discussion. Some people supported my thesis that Remote Work makes really productive. Others, on the other hand, were sure that it was little more than a fad whose expiration date was slowly but surely expiring. I firmly…

3 Reasons Why User Testings Rewards [Infographic]

Art or science? Many have the feeling that creative processes are more about art than science. You find inspiration in the shower. Most of the work is done in the morning. After that the whole thing just has to be done. In reality it’s not so easy. Ideas are first…

So you want to work at a startup?

Is there this really cool startup that you’ve been targeting for a while and you could imagine working there? Or are you fed up with your corporate job and ready for a change? Maybe you just want to do your own thing? Let’s see if you’re made for the startup…

How to Scribble

Shift of Mindset “I just can’t draw – but I’d love to!” If you then inquire whether the person tries it in between, then in 90 percent of the cases a no comes. And then the following presumption comes to my mind: Most probably the person in question has…

Sprint – From idea to prototype in 5 days [Infographic]

Interested in more news & opinions about design and storytelling? Then subscribe to our newsletter…

5 Reasons Why Remote Work Is Efficient

Same rut every day. The same way. The same people. The same view of the same filing cabinet. The wrong plant is still blooming and nobody has turned the page on the calendar again. So dreary are many working days. But shouldn’t work be designed to bring us joy? I…

3 good reasons why user testing is worthwhile

3 Good reasons why user testing is worthwhile One of the most important points in human-centered design: Use a prototype as early as possible – directly at the end user. This works everywhere: websites, products, videos and software applications. It doesn’t matter what is tested. It’s just a matter of…

10 design principles by Dieter Rams [Infographic]

Dieter Rams is probably the most influential product designer of the last 100 years. During his career, Rams has designed and developed well over 500 products. He has established these 10 universal design principles: Interested in more news & opinions about design and storytelling? newsletter…

Dieter Rams – 10 Design Principles

Dieter Rams Born on 20 May 1932 in Wiesbaden, he soon made a name for himself in the field of industrial design. In the course of half a century he has developed more than 500 products – from shavers to hifi devices to furniture – everything you can imagine…

Don’t listen to the monkey! All about happiness and success

Don’t listen to the monkey! All about happiness and success Like many others, I want to be successful. As an entrepreneur and elsewhere. A few years ago I dedicated myself to success. So it was only logical for me that I first let myself be inspired by the greats. So…

Our secret for a perfect explanation video

I liked Cleverclip as a company from the very beginning. One of the main reasons was that the team instinctively integrated design and design thinking into the production process. That’s pretty unusual compared to classic advertising agencies. Perhaps because the combination of explanatory videos and Human Centered Design (HCD) seems…

How your team also works remotely efficiently

Of course: Remote Work has many advantages. For example, you can decide for yourself when and where you want to work. This leads to more flexible planning of work and leisure time, which ultimately results in a good work-life balance. In addition, you are independent and often even more efficient…

7 ways to find great ideas – Infographics

Having good ideas isn’t always easy. Sometimes you are completely blocked and don’t know how to get the idea. In this infographics we have collected 7 types, which bring creativity back on course. Interested in more news & opinions about design and creativity? Well then off to our…

The most important design principle and how to use it

That needs to be crossed out! Clearly, design is important. That has always been the case. After all, it’s the first impression that counts, and 99% of the time I get it through my eyes. Good design attracts attention, appeals to me. Maybe it challenges me, or even provokes me.

Annual Team Retreats: That’s why they pay off

At Cleverclip we work remotely. This offers many advantages, but also means that personal contacts are often limited to Skype calls. To work intensively at the same table with employees who live on the other side of the world, or to simply have a beer after work, is unfortunately not…

How to banish boredom from presentations!

What is a highlight in the everyday life of every stock corporation? Exactly, the publication of the quarterly figures! If these are presented, the whole thing normally looks like this: Honestly, don’t you have to suppress a yawn if you’re just seeing something like this? In fact, it is…

Five ingredients for a perfect storytelling menu

The famous salt in soup Cooking and storytelling are actually two very different things. Nevertheless, there is one thing in common: in the end you get a satisfying result only with a necessary portion of devotion and the right ingredients. Anyone who has ever cooked soup and forgotten the salt…

Who digs a pit for others 2

The meaning of the premise in storytelling. – Part II In the first part, we stopped at the assertion that everything that occurs in a good piece was written in solely to prove the premise. Let’s take a look at an example from Lajo Egris’ book “Dramatic Writing”: Romeo and…

Who digs a pit for others…

The meaning of the premise in storytelling. – Part I There are stories that inspire us. Stories that take us to distant places and let us look deep into the souls of their protagonists. Stories that captivate us so much that we would like to do nothing more than read…

Corporate Identity and Design

A horse and an apple The logo is the most important aspect of the corporate design. And in the best case it has a high recognition value. Example pleasing? What name do you see in your mind’s eye when you think of a curved, yellow M? Or a black horse…

Immortal Design: Chinese Characters

An eternal trend I’m sure you’ve seen her before, too: Chinese characters. Even in our latitudes you can see them again and again. Many people use them to decorate their cars, apartments or even their own skin. Mostly without really having a connection to it. This can lead to embarrassing…

Star Wars and the Curse of CGI

“May the Force be with thee” In the months following 25 May 1977, an earthquake struck the global cinema landscape. It was an earthquake called STAR WARS. The space opera by the renowned director George Lucas offered everything the audience expected: suspense, drama, action and even a dash of romance.

5 easy steps to becoming a Creative Champion!

The black hole in the head I’m sure you’re familiar with the fact that you have an idea. Full of energy, you set to work. At last you can be creative, at last you can really shine and show what you are made of… But pustekuchen! A black hole…

Three reasons why you should use the number three more often

All good things come in threes Is it true? Why three and not four? Or five? The number three seems to have a special meaning for us humans. The three kings, the three musketeers, three piglets. Everywhere there seems to be three of everything. This is no coincidence. Our love…

Success with Remote Work

The Inexistence of the New “Originality is nothing but a previously undiscovered plagiarism.” This is what Voltaire, one of the most famous authors of the European Enlightenment, said. And that in the 18th century… Long before our rushed, modern times, in which everything must be innovative and unique. A quotation…

An energy drink for Charles Lindbergh

“An energy drink for Charles Lindbergh is the fifth and final part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings, the second part here: Stories are not children’s stuff, the third part here: No Pain, No Gain and…

How to generate attention

“How to Generate Attention” is the fourth part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings, the second part here: Stories are not children’s stuff and the third part here: No Pain, No Gain The right pain Good…

No Pain, No Gain

“No Pain, no Gain” is the third part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings and the second part here: Stories are not children’s stuff A flood of advertising Stories are great. We know that…

Stories are not children’s stuff

“Stories aren’t kid stuff” is the second part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings.  The big mistake After we made a journey through time together in the last blog, we now deal with the present again. In…

Of children’s cassettes and cave paintings

A small experiment Today we want to carry out a small experiment with you. Don’t worry, it won’t take long. Please read the following section briefly: “A body consisting mainly of iron, oxygen, silicon and magnesium revolves around its own axis, whereby after approximately 120 seconds a 1.4 million…

Where are you going?

A lot has happened in the last weeks and months with us. Exciting customer projects have taken place. New employees have gained a foothold with us. Our website got a facelift. A name was changed. Products were extended. And the directions of the shots were adapted. You can read the…

Your knowledge pool for visual communication

Alexandria A good two thousand years ago there was a large library in Alexandria in Egypt today. Thousands and thousands of scrolls were brought to the Mediterranean metropolis with the ambitious goal of collecting and concentrating all the knowledge of the ancient world in one place. These scrolls covered everything…