Dieter Rams Born on 20 May 1932 in Wiesbaden, he soon made a name for himself in the field of industrial design. In the course of half a century he has developed more than 500 products – from shavers to hifi devices to furniture – everything you can imagine is included. Rams had such an […]

Don’t listen to the monkey! All about happiness and success Like many others, I want to be successful. As an entrepreneur and elsewhere. A few years ago I dedicated myself to success. So it was only logical for me that I first let myself be inspired by the greats. So I started to read. The […]

I liked Cleverclip as a company from the very beginning. One of the main reasons was that the team instinctively integrated design and design thinking into the production process. That’s pretty unusual compared to classic advertising agencies. Perhaps because the combination of explanatory videos and Human Centered Design (HCD) seems strange to many at first […]

Of course: Remote Work has many advantages. For example, you can decide for yourself when and where you want to work. This leads to more flexible planning of work and leisure time, which ultimately results in a good work-life balance. In addition, you are independent and often even more efficient than in the office. The […]

That needs to be crossed out! Clearly, design is important. That has always been the case. After all, it’s the first impression that counts, and 99% of the time I get it through my eyes. Good design attracts attention, appeals to me. Maybe it challenges me, or even provokes me. Etymologically this makes sense: The […]

At Cleverclip we work remotely. This offers many advantages, but also means that personal contacts are often limited to Skype calls. To work intensively at the same table with employees who live on the other side of the world, or to simply have a beer after work, is unfortunately not possible. I’m still surprised at […]

What is a highlight in the everyday life of every stock corporation? Exactly, the publication of the quarterly figures! If these are presented, the whole thing normally looks like this: Honestly, don’t you have to suppress a yawn if you’re just seeing something like this? In fact, it is difficult to imagine anything more boring […]

The famous salt in soup Cooking and storytelling are actually two very different things. Nevertheless, there is one thing in common: in the end you get a satisfying result only with a necessary portion of devotion and the right ingredients. Anyone who has ever cooked soup and forgotten the salt knows that the absence of […]

The meaning of the premise in storytelling. – Part II In the first part, we stopped at the assertion that everything that occurs in a good piece was written in solely to prove the premise. Let’s take a look at an example from Lajo Egris’ book “Dramatic Writing”: Romeo and Juliet – a masterpiece of […]

The meaning of the premise in storytelling. – Part I There are stories that inspire us. Stories that take us to distant places and let us look deep into the souls of their protagonists. Stories that captivate us so much that we would like to do nothing more than read on, look further or listen […]

A horse and an apple The logo is the most important aspect of the corporate design. And in the best case it has a high recognition value. Example pleasing? What name do you see in your mind’s eye when you think of a curved, yellow M? Or a black horse standing on its hind legs? […]

An eternal trend I’m sure you’ve seen her before, too: Chinese characters. Even in our latitudes you can see them again and again. Many people use them to decorate their cars, apartments or even their own skin. Mostly without really having a connection to it. This can lead to embarrassing situations: Mirrored or upside-down symbols […]

“May the Force be with thee” In the months following 25 May 1977, an earthquake struck the global cinema landscape. It was an earthquake called STAR WARS. The space opera by the renowned director George Lucas offered everything the audience expected: suspense, drama, action and even a dash of romance. But the film’s plot wasn’t […]

The black hole in the head I’m sure you’re familiar with the fact that you have an idea. Full of energy, you set to work. At last you can be creative, at last you can really shine and show what you are made of… But pustekuchen! A black hole swirls in your head that attracts […]

The Inexistence of the New “Originality is nothing but a previously undiscovered plagiarism.” This is what Voltaire, one of the most famous authors of the European Enlightenment, said. And that in the 18th century… Long before our rushed, modern times, in which everything must be innovative and unique. A quotation that makes you think. After […]

“An energy drink for Charles Lindbergh is the fifth and final part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings, the second part here: Stories are not children’s stuff, the third part here: No Pain, No Gain and the fourth part here: How to generate attention […]

“How to Generate Attention” is the fourth part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings, the second part here: Stories are not children’s stuff and the third part here: No Pain, No Gain The right pain Good stories always have a pain or conflict. Conflict […]

“No Pain, no Gain” is the third part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings and the second part here: Stories are not children’s stuff A flood of advertising Stories are great. We know that now. They touch us and it is difficult to ignore […]

“Stories aren’t kid stuff” is the second part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings.  The big mistake After we made a journey through time together in the last blog, we now deal with the present again. In many places stories are still regarded as […]

A small experiment Today we want to carry out a small experiment with you. Don’t worry, it won’t take long. Please read the following section briefly: “A body consisting mainly of iron, oxygen, silicon and magnesium revolves around its own axis, whereby after approximately 120 seconds a 1.4 million kilometre sphere of hydrogen and helium […]

A lot has happened in the last weeks and months with us. Exciting customer projects have taken place. New employees have gained a foothold with us. Our website got a facelift. A name was changed. Products were extended. And the directions of the shots were adapted. You can read the most important milestones of the […]

Visual Communication: A trip to Alexandria A good two thousand years ago there was a large library in Alexandria in Egypt today. Thousands and thousands of scrolls were brought to the Mediterranean metropolis with the ambitious goal of collecting and concentrating all the knowledge of the ancient world in one place. These scrolls covered everything […]