How we work

We are all storytellers. When we embark on a project, we are in fact preparing for a battle. Because it's a big challenge to take a complex idea and turn it into results. It is a difficult process.

So even the strangest idea has a chance.

At Cleverclip, we want to create the perfect product for our customers. To achieve this, each of us has to give one hundred percent. And that's exactly what we do - because information design is our passion.

Creative workshop

Every project begins with familiarization with the subject matter: our creative workshop. Here we analyze the target group and clarify all the important questions. We develop characters that enable us to put ourselves in the target group's shoes and really understand their needs.

Concept proposal

Now our creative minds start the hard work. We create a selection of possible solutions and styles to explain the topic. The client decides which of these proposals will be used.

Prototype development

As soon as the basic idea is ready, our copywriters and illustrators create the first prototypes. This gives you an insight into the finished product. Now we wait for feedback to make adjustments.

User testing

Now we test the prototype on people from the target group. This allows us to ensure that the finished product really resonates with the audience.

Product delivery

Are you happy with the result? Great, then we finalize the product and give you the key to a simpler world.

Debriefing & finalization

Nobody is perfect. There is always room for improvement and communication. That's why we welcome your suggestions for improvement for future projects.