Landing Pages
Want to generate leads and boost your conversions? Time for your landing page! With its clear focus, the landing page is the best option to encourage the target audience to take a specific action.
Some inspiring landing pages
Ready to unfold? Interactive web design for our event
use case
An interactive landing page for our new podcast format
use case
Is a landing page worth it?
A typical website homepage is fairly extensive. Great for informing visitors about the company. Bad for boosting your conversions. A landing page provides a clear focus and thus conveys the main message clearly, concisely, and quickly. Here are some top reasons for creating a landing page:
- Exciting user experience through integrated interactive elements
- SEO optimization for your specific offer and thus more traffic
- Segmentation according to specific interests and needs of the target group
- Clear focus and thus higher conversions
- Appealing visual presentation of your information
- Valuable data on customer behavior
How do we create interactive projects?
We start with a creative workshop: Together, we analyze your topic and your target group. Afterwards, our developers brainstorm to come up with suitable user flows.
Based on the appropriate user flow, we design a wireframe that shows the entire content in a simple layout. To ensure that your wireframe is really convincing, we test it on people from your target group.
The user testing was successful, and you’re happy with the content? Great, let’s get started! We design, we develop, we program.
Are you convinced? Awesome! We finalize the product and hand you over the key to an easier world. Voilà.
We start with a creative workshop: Together, we analyze your topic and your target group. Afterwards, our developers brainstorm to come up with suitable user flows.
1. Workshop + User Flow
2. Wireframe + User testing
Based on the appropriate user flow, we design a wireframe that shows the entire content in a simple layout. To ensure that your wireframe is really convincing, we test it on people from your target group.
The user testing was successful, and you’re happy with the content? Great, let’s get started! We design, we develop, we program.
Are you convinced? Awesome! We finalize the product and hand you over the key to an easier world. Voilà.
3. Design + Development
4. Final product
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1. Workshop + User Flow
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2. Wireframe + User testing
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3. Design + Development
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4. Final product
Your landing page and our agency
Whether in Switzerland or anywhere else in the world, landing pages can bring you deals or scare off customers. Especially for your online marketing they are an important tool, because they are the first image that a visitor, i.e. a potential customer, gets from you. It doesn’t matter if you intercept visitors via paid ads, social media posts or QR code on a flyer. With us as an agency, we can optimize your landing page and make sure your call-to-actions get noticed. We achieve this with responsive designs, because not all devices are the same, A/B testing to find the optimal elements and clearly the right copywriting and style. For you, this effort brings more sales and an optimization of your conversion.
Didn’t find the right thing yet?
Discover more interactive formats:
Websites & Microsites
FAQ about landing pages
1. What are landing page best practices?
In order for the landing page to reach its full potential, some elements should not be missing. The most important thing is to catch the attention of the users in the shortest possible time and integrate a clear “call-to-action”. Meanwhile, there is a wide range of online tools that can be used to create an appealing landing page. Some important steps that you should consider when creating the landing page are the following:
1. Align the landing page with a single, clearly defined goal. This could be an e-book download, product sale, e-mail list subscription, etc.
2. Make sure that the form is simple and as short as possible. Do not make it unnecessarily long, otherwise you risk higher drop-out rates.
3. Integrate customer reviews.
4. Create an appealing, but clear design.
5. Do not forget mobile optimization
6. Analyze the landing page to find out exactly what the target group wants. A/B tests, website analytics or heat maps particularly suitable.
2. what are the benefits of video landing pages?
Through visual storytelling, videos allow a message to be conveyed much more effectively and in less time. Storytelling activates completely different parts of the brain than analytical facts, so that above all an emotional connection to the audience can be built. The target group can thus identify with the message better, understand it more easily and store it better in long-term memory. The following figures confirm how effective video content can be:
- Videos are considered a powerful engine to boost conversions.
- Landing pages with video content even show about 80% higher conversions.
- 64% of consumers confirm that they are more likely to buy a product after watching the video.
- Corporate pages with embedded video are also 53 times more likely to appear on the first Google page than pages with pure text content.
3. What is the anatomy of a landing page?
A landing page is a stand-alone web page that leads a visitor directly to a certain offer without distractions. The landing page therefore contains the most important product advantages, a form to be filled out and a call-to-action. Each landing page is individual, but 5 core elements should not missing:
– USP (Unique selling proposition)
– Picture or Video
– Product advantages
– Customer reviews (social proof)
– clearly recognizable call-to-action (e.g. for filling out a form)
4. What are landing pages used for?
A properly designed landing page offers a precise and simple focus – and thus a targeted approach to customers and interests. That’s why a landing page enables much higher conversions than a normal web page.
5. Wie kann ich eine Landingpage erstellen?