Storytelling

Stories entertain, inform and appeal to us at an emotional level. And we all love stories. And thus "storytelling" has become an essential part of modern marketing. What lies behind the magic formula of good storytelling and why are stories so effective? Learn more about the relevance of storytelling in marketing strategy and how to tell stories visually and through the use of different media. One thing is clear: If your brand does not tell a story, it will soon become pure history. Don’t let your customers forget your brand!

Explainer Video Trends For 2020
Communication
5 min read

Explainer Video Trends For 2020

Successfully into the new year with explainer videos We’re getting more digital. We have higher demands. And we have absolutely no time. Under these conditions it becomes increasingly difficult to reach the respective target group effectively. For this reason, more and more companies are using explainer videos to convey their message briefly and concisely to the […]

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Christmas Marketing – A Letter to Santa
Communication
5 min read

Christmas Marketing – A Letter to Santa

Last minute Tips for your Christmas Marketing   Ho-ho-ho! Soon it’s time again – the time of gingerbread, love and giving. The facades are covered, the reindeer are set up in the garden, “Last Christmas” is going viral and Starbucks impresses with his Chestnut Praline Latte. Soon it is Christmas. Well, admittedly, it’s not even Decemeber yet, […]

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5 Social Media Trends for 2020
Communication
5 min read

5 Social Media Trends for 2020

Social Media Trends 2020  – We present them all  The number of social media platforms is growing, expectations are rising and the algorithm is making it increasingly difficult to assert oneself in this mass. Today “in”, tomorrow already out. How can we still see through this? In the course of digitalization, however, communication has changed in […]

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Visual Storytelling- The Fine Art Of Marketing
Communication
5 min read

Visual Storytelling- The Fine Art Of Marketing

Visual stories as an effective communication strategy  After a long day you sit comfortably with your laptop on the couch and browse through the web. Your eyes suddenly get lost in an exciting title. You become curious. Your expectations rise. You look forward to this exciting information, a world-shattering message. You quickly click on the […]

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Storytelling-The Secret Sauce For A Marketing Strategy
Communication
5 min read

Storytelling-The Secret Sauce For A Marketing Strategy

How Storytelling boosts your Marketing Strategy  A story by the campfire. At Grandma’s. With Coffee and cake. A little gossip with the colleague. A chat here and there… . We all love stories! Stories that enchant us. Stories that make us cry. Stories that shock us. Stories that inspire us. Telling stories is of great […]

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How Verbal Communication Has Changed?
Communication
8 min read

How Verbal Communication Has Changed?

Communication in 280 characters – how do social media influence our communication? Digital transformation, modern communication tools, social media & co. have changed the way we communicate in recent years. This applies to our everyday lives as well as to corporate communications. But what does this actually mean for verbal communication and how can we […]

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What Is a Communication Model?
Communication
9 min read

What Is a Communication Model?

Communication models- How can they be used to improve corporate communication? The majority of us may assume what a communication model is, as its name already reveals it: It is a model that describes communication in such a way that an optimization can be carried out on the basis of the model. In order to […]

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Everchanging Communication. How Has It Changed Over The Past Years?
Communication
8 min read

Everchanging Communication. How Has It Changed Over The Past Years?

Other times, other customs – How our communication has developed in recent years We are moving with great strides towards the Web 4.0, the Internet of Things too. A clear definition of the individual steps in web development can only be blurred, but one thing is clear: the Internet today differs greatly from the Internet […]

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Cleverclip – How It All Began
Cleverclip
2 min read

Cleverclip – How It All Began

Storytelling is our business. We tell complicated things with crisp stories and appropriate visual support – making them a little easier. So, let’s tell you a story. The story of how it all started with Cleverclip. The Cleverclip team looked into the eyes of the evil world-complicated makers with a laugh. Breathing heavily, they decided […]

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6 Tips On Creating Your Own Explainer Video
Digital Learning
3 min read

6 Tips On Creating Your Own Explainer Video

Making an explanatory video yourself is not witchcraft. What you need is some time, leisure and the right tools. Here are a few tips to make your explanatory film a complete success. 1. Look at your object Before you start writing a speech text wildly, you should give it some thought. First, about the audience […]

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The Definition of Communication in 2019
Communication
7 min read

The Definition of Communication in 2019

What is Communication? The Attempt at a Definition The Gabler Business Encyclopedia contains two different definitions of the term communication. On the one hand, the definition refers to the communication sciences and, on the other hand, the term is defined completely differently in the economic context with reference to organizations.  Briefly broken down, the term […]

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Communication Challenges For Businesses in 2019
Communication
7 min read

Communication Challenges For Businesses in 2019

Digital (life) change is progressing inexorably and both young and established companies are facing new challenges. This applies not only to new demands on the organization, working environment, and corporate culture but also to internal and external communication within the company. This is particularly evident in the area of employer branding, where a radical turnaround […]

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What Is Communication Design?
Cleverclip
2 min read

What Is Communication Design?

We at Cleverclip are confronted daily with words like illustration, desktop publishing, storytelling or communication design. For us, all this is our daily bread and butter. But especially when you’re so close, it’s good to be able to deal with certain terms in more detail. On the agenda today: communication design – and what is […]

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Tutorial Videos: DIY For Your Viewers
Digital Learning
2 min read

Tutorial Videos: DIY For Your Viewers

Have you always wanted to learn origami? Or you want to play your favorite song on the ukulele? How about a new language – maybe Japanese? Or would you like to be able to edit your holiday photos to perfection? Nowadays you can learn just about anything without leaving your living room. Video platforms like […]

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How Instagram Videos Can Help Your Marketing Strategy
Explainer Video
2 min read

How Instagram Videos Can Help Your Marketing Strategy

Instagram is a trend – and if you want to get your business off to a good start, you have to follow suit. But how do you get the most out of your social network? What works best and where are the traps? In this blog, you’ll learn how to use your Instagram videos to […]

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Whiteboard Animation for Winners
Digital Learning
2 min read

Whiteboard Animation for Winners

A Scribble-style explanatory video – a whiteboard animation – is the perfect way to explain a fact, a process, a product or a service in a friendly, visually appealing and understandable way. It is not for nothing that whiteboard animation is our proven classic. But even with the best method you can lose if you […]

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The Future of Storytelling is Interactive
Communication
3 min read

The Future of Storytelling is Interactive

Storytelling and interaction have belonged to mankind since time immemorial just like the X belongs to the Y. It all began when people were still telling each other stories about the fire – followed by personal exchange and cheering at sports events or in the theatre. But then, with the advent of new media, the […]

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Drive Engagement – What Alien babies Have to Look For In The First Sentence
Digital Learning
3 min read

Drive Engagement – What Alien babies Have to Look For In The First Sentence

The first five seconds of a video or the first sentence of a text decide whether or not we follow up a post. Very few posts get us to devote our attention to them – instead of just scrolling on. So I asked myself: How do I break the curse of scrolling with my mail? […]

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Presentation Design – How to Convince Your Audience
Meetings
2 min read

Presentation Design – How to Convince Your Audience

The word presentation makes many of us shudder rather than listen to tension. Rightly so, when we think of boring PowerPoint slides without any visual design claim. Far too many words, far too many slides, far too little design, far too little story. Presentation? Yes. Presentation design? No. Focus: End Users Presentations are a powerful tool […]

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How To Be Creative. Can Everyone be Creative?
Cleverclip
3 min read

How To Be Creative. Can Everyone be Creative?

The leaf is white. The first line is started a thousand times, deleted, started again and deleted again… until it finally stops as it is. The fingers now type faster and the sheet fills up. The white is displaced. But why suddenly? Where was the point at which it started? Where does it actually come […]

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Number 3. All Good Things Come In Threes
Digital Learning
2 min read

Number 3. All Good Things Come In Threes

The number three has always been considered a sacred number, the annual and life cycle has been seen as a triad in many cultures, and in fairy tales it is a recurring symbol. Aristotle had also recognized the magic of the three – his rhetorical triangle teaches us the ideal structure of stories, speeches and […]

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Video Spots: Does More Budget Bring More?
Communication
3 min read

Video Spots: Does More Budget Bring More?

Actually the title should be yes, “Are expensive video spots better?” or “Does the amount of the investment determine the size of the success? My answer to both questions: later. One of the first questions when I talk to potential customers is very often after the money: What does it cost us? As if “that” […]

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Podcasts: Save time, learn new things
Cleverclip
3 min read

Podcasts: Save time, learn new things

Podcasts are considered the new books. They provide a great way to get new information from a variety of subject areas. And best of all, podcasts save you a lot of time. Because with them you can combine the train ride, the morning run or the cleaning up with the best stories, while learning something […]

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How to Scribble – Tips From Our Creatives
Communication
3 min read

How to Scribble – Tips From Our Creatives

Shift of Mindset “I just can’t draw – but I’d love to!” If you then inquire whether the person tries it in between, then in 90 percent of the cases a no comes. And then the following presumption comes to my mind: Most probably the person in question has never really tried it! I think […]

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Sprint – From idea to prototype in 5 days [Infographic]
Digital Learning
1 min read

Sprint – From idea to prototype in 5 days [Infographic]

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5 Reasons Why Remote Work Is Efficient
Cleverclip
2 min read

5 Reasons Why Remote Work Is Efficient

Same rut every day. The same way. The same people. The same view of the same filing cabinet. The wrong plant is still blooming and nobody has turned the page on the calendar again. So dreary are many working days. But shouldn’t work be designed to bring us joy? I think so, yes. We at […]

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10 design principles by Dieter Rams [Infographic]
Digital Learning
1 min read

10 design principles by Dieter Rams [Infographic]

Dieter Rams is probably the most influential product designer of the last 100 years. During his career, Rams has designed and developed well over 500 products. He has established these 10 universal design principles: Interested in more news & opinions about design and storytelling? newsletter

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Our Secret For a Perfect Explainer Video
Digital Learning
3 min read

Our Secret For a Perfect Explainer Video

I liked Cleverclip as a company from the very beginning. One of the main reasons was that the team instinctively integrated design and design thinking into the production process. That’s pretty unusual compared to classic advertising agencies. Perhaps because the combination of explanatory videos and Human Centered Design (HCD) seems strange to many at first […]

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How your team also works remotely efficiently
Cleverclip
3 min read

How your team also works remotely efficiently

Of course: Remote Work has many advantages. For example, you can decide for yourself when and where you want to work. This leads to more flexible planning of work and leisure time, which ultimately results in a good work-life balance. In addition, you are independent and often even more efficient than in the office. The […]

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The Most Important Design Principle – How To Use It
Creative Process
3 min read

The Most Important Design Principle – How To Use It

That needs to be crossed out! Clearly, design is important. That has always been the case. After all, it’s the first impression that counts, and 99% of the time I get it through my eyes. Good design attracts attention, appeals to me. Maybe it challenges me, or even provokes me. Etymologically this makes sense: The […]

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5 Ingredients For a Perfect Storytelling Menu
Digital Learning
4 min read

5 Ingredients For a Perfect Storytelling Menu

The famous salt in soup Cooking and storytelling are actually two very different things. Nevertheless, there is one thing in common: in the end you get a satisfying result only with a necessary portion of devotion and the right ingredients. Anyone who has ever cooked soup and forgotten the salt knows that the absence of […]

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Who digs a pit for others 2
Digital Learning
2 min read

Who digs a pit for others 2

The meaning of the premise in storytelling. – Part II In the first part, we stopped at the assertion that everything that occurs in a good piece was written in solely to prove the premise. Let’s take a look at an example from Lajo Egris’ book “Dramatic Writing”: Romeo and Juliet – a masterpiece of […]

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Who digs a pit for others…
Digital Learning
2 min read

Who digs a pit for others…

The meaning of the premise in storytelling. – Part I There are stories that inspire us. Stories that take us to distant places and let us look deep into the souls of their protagonists. Stories that captivate us so much that we would like to do nothing more than read on, look further or listen […]

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Immortal Design: Chinese Characters
Digital Learning
3 min read

Immortal Design: Chinese Characters

An eternal trend I’m sure you’ve seen her before, too: Chinese characters. Even in our latitudes you can see them again and again. Many people use them to decorate their cars, apartments or even their own skin. Mostly without really having a connection to it. This can lead to embarrassing situations: Mirrored or upside-down symbols […]

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Three reasons why you should use the number three more often
Digital Learning
1 min read

Three reasons why you should use the number three more often

All good things come in threes Is it true? Why three and not four? Or five? The number three seems to have a special meaning for us humans. The three kings, the three musketeers, three piglets. Everywhere there seems to be three of everything. This is no coincidence. Our love for this number depends very […]

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An energy drink for Charles Lindbergh
Digital Learning
3 min read

An energy drink for Charles Lindbergh

“An energy drink for Charles Lindbergh is the fifth and final part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings, the second part here: Stories are not children’s stuff, the third part here: No Pain, No Gain and the fourth part here: How to generate attention […]

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How to Generate Attention
Communication
3 min read

How to Generate Attention

“How to Generate Attention” is the fourth part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings, the second part here: Stories are not children’s stuff and the third part here: No Pain, No Gain The right pain Good stories always have a pain or conflict. Conflict […]

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No Pain, No Gain
Digital Learning
2 min read

No Pain, No Gain

“No Pain, no Gain” is the third part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings and the second part here: Stories are not children’s stuff A flood of advertising Stories are great. We know that now. They touch us and it is difficult to ignore […]

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Storytelling for Adults – Stories are not Children’s stuff
Digital Learning
2 min read

Storytelling for Adults – Stories are not Children’s stuff

“Stories aren’t kid stuff” is the second part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings.  The big mistake After we made a journey through time together in the last blog, we now deal with the present again. In many places stories are still regarded as […]

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Of children’s cassettes and cave paintings
Marketing
3 min read

Of children’s cassettes and cave paintings

A small experiment Today we want to carry out a small experiment with you. Don’t worry, it won’t take long. Please read the following section briefly: “A body consisting mainly of iron, oxygen, silicon and magnesium revolves around its own axis, whereby after approximately 120 seconds a 1.4 million kilometre sphere of hydrogen and helium […]

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Where are you going?
Explainer Video
3 min read

Where are you going?

A lot has happened in the last weeks and months with us. Exciting customer projects have taken place. New employees have gained a foothold with us. Our website got a facelift. A name was changed. Products were extended. And the directions of the shots were adapted. You can read the most important milestones of the […]

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