Storytelling

Stories entertain, inform and appeal to us at an emotional level. And we all love stories. And thus "storytelling" has become an essential part of modern marketing. What lies behind the magic formula of good storytelling and why are stories so effective? Learn more about the relevance of storytelling in marketing strategy and how to tell stories visually and through the use of different media. One thing is clear: If your brand does not tell a story, it will soon become pure history. Don’t let your customers forget your brand!

What is Motion Design? Graphic Design explained
Communication
6 min read

What is Motion Design? Graphic Design explained

Time and again, I mention “motion graphics” as a style used in our use cases. For us as a creative agency, such terms almost go without saying and our designers are professionals in this field anyway. But not for everyone this term is as accessible. That’s why today I’m going to be a little more […]

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Corporate Video: The ultimate guide
Communication
8 min read

Corporate Video: The ultimate guide

Standing out in the crowd and catching everyone’s eye? That is becoming increasingly difficult for a brand in the course of sensory overload. That’s why it’s important to create authentic content and package the message in a story. How do you do that? With an image film. However, today there are as many image films […]

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The best interactive content – a year in review
Infographics
8 min read

The best interactive content – a year in review

This year the normal everyday life has been a little bit broken, everything became a little more quiet and static. In digital life, on the other hand, exactly the opposite happened: Due to technological progress on the one hand and the sensory overload caused by conventional advertising formats on the other, the focus has shifted […]

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Survey trends for 2021
Interactive Content
4 min read

Survey trends for 2021

What survey trends can we expect for the upcoming year? This year has changed a lot. Our private life. Our professional life. All areas of life are being characterized by a technological and social change. And this change has also reached the market research. Motivating a user to participate in a survey has always been […]

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Infographic Trends 2021 – All you need to know 
Infographics
5 min read

Infographic Trends 2021 – All you need to know 

Posts, Stories, Tweets, Likes, Uploads, Downloads…that is the everyday life of the average citizen. Since there is so much content out there, it is no longer enough to create static average content. The content must be appealing and inviting. In the area of data visualization, one format in particular has therefore proven itself: The infographic. […]

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Product Video For The Perfect Product Launch
Marketing
6 min read

Product Video For The Perfect Product Launch

Steps for a successful product video  Sweatily, you’ve worked your fingers to the bone, your brain’s at peak performance, your financial resources at the very bottom and sleepless nights have been dragging on for months. And now you’re awaiting the big event with joy, excitement and nervousness. No, we are not talking about an arranged […]

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The Best Explainer Videos of 2021
Communication
13 min read

The Best Explainer Videos of 2021

The 21 best explainer videos – a year in review More or less a year ago I presented you the best explainer videos from 2021. But also this year something has changed in the media industry and I would like to share the best explainers from this year with you. I have refined the best-of […]

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Explainer Video Trends for 2021
Communication
5 min read

Explainer Video Trends for 2021

Explainer video trends for the coming year   We’re getting more digital. We have higher demands. And we have absolutely no time. Under these conditions it becomes increasingly difficult to reach the respective target group effectively. At this point, explainer videos have developed as important tools in content marketing: they wrap even complex and dry information […]

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Christmas Marketing – A Letter to Santa
Communication
5 min read

Christmas Marketing – A Letter to Santa

Last minute Tips for your Christmas Marketing   Ho-ho-ho! Soon it’s time again – the time of gingerbread, love and giving. The facades are covered, the reindeer are set up in the garden, “Last Christmas” is going viral and Starbucks impresses with his Chestnut Praline Latte. Soon it is Christmas. Well, admittedly, it’s not even Decemeber yet, […]

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5 Social Media Trends for 2020
Communication
5 min read

5 Social Media Trends for 2020

Social Media Trends 2020   The number of social media platforms is growing, expectations are rising and the algorithm is making it increasingly difficult to assert oneself in this mass. Today “in”, tomorrow already out. How can we still see through this? In the course of digitalization, however, communication has changed in such a way that it […]

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Visual Storytelling- The Fine Art Of Marketing
Communication
5 min read

Visual Storytelling- The Fine Art Of Marketing

Visual stories as an effective communication strategy  After a long day you sit comfortably with your laptop on the couch and browse through the web. Your eyes suddenly get lost in an exciting title. You become curious. Your expectations rise. You look forward to this exciting information, a world-shattering message. You quickly click on the […]

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Storytelling-The Secret Sauce For A Marketing Strategy
Communication
5 min read

Storytelling-The Secret Sauce For A Marketing Strategy

How Storytelling boosts your Marketing Strategy  A story by the campfire. At Grandma’s. With Coffee and cake. A little gossip with the colleague. A chat here and there… . We all love stories! Stories that enchant us. Stories that make us cry. Stories that shock us. Stories that inspire us. Telling stories is of great […]

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How Verbal Communication Has Changed?
Communication
8 min read

How Verbal Communication Has Changed?

Communication in 280 characters – how do social media influence our communication? Digital transformation, modern communication tools, social media & co. have changed the way we communicate in recent years. This applies to our everyday lives as well as to corporate communications. But what does this actually mean for verbal communication and how can we […]

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What Is a Communication Model?
Communication
9 min read

What Is a Communication Model?

Communication models- How can they be used to improve corporate communication? The majority of us may assume what a communication model is, as its name already reveals it: It is a model that describes communication in such a way that an optimization can be carried out on the basis of the model. In order to […]

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Everchanging Communication. How Has It Changed Over The Past Years?
Communication
8 min read

Everchanging Communication. How Has It Changed Over The Past Years?

Other times, other customs – How our communication has developed in recent years We are moving with great strides towards the Web 4.0, the Internet of Things too. A clear definition of the individual steps in web development can only be blurred, but one thing is clear: the Internet today differs greatly from the Internet […]

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Cleverclip – How It All Began
Cleverclip
2 min read

Cleverclip – How It All Began

Storytelling is our business. We tell complicated things with crisp stories and appropriate visual support – making them a little easier. So, let’s tell you a story. The story of how it all started with Cleverclip. The Cleverclip team looked into the eyes of the evil world-complicated makers with a laugh. Breathing heavily, they decided […]

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6 Tips On Creating Your Own Explainer Video
Digital Learning
3 min read

6 Tips On Creating Your Own Explainer Video

Making an explanatory video yourself is not witchcraft. What you need is some time, leisure and the right tools. Here are a few tips to make your explanatory film a complete success. 1. Look at your object Before you start writing a speech text wildly, you should give it some thought. First, about the audience […]

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The Definition of Communication in 2019
Communication
7 min read

The Definition of Communication in 2019

What is Communication? The Attempt at a Definition The Gabler Business Encyclopedia contains two different definitions of the term communication. On the one hand, the definition refers to the communication sciences and, on the other hand, the term is defined completely differently in the economic context with reference to organizations.  Briefly broken down, the term […]

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Communication Challenges For Businesses in 2019
Communication
7 min read

Communication Challenges For Businesses in 2019

Digital (life) change is progressing inexorably and both young and established companies are facing new challenges. This applies not only to new demands on the organization, working environment, and corporate culture but also to internal and external communication within the company. This is particularly evident in the area of employer branding, where a radical turnaround […]

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What Is Communication Design?
Cleverclip
2 min read

What Is Communication Design?

We at Cleverclip are confronted daily with words like illustration, desktop publishing, storytelling or communication design. For us, all this is our daily bread and butter. But especially when you’re so close, it’s good to be able to deal with certain terms in more detail. On the agenda today: communication design – and what is […]

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Tutorial Videos: DIY For Your Viewers
Digital Learning
2 min read

Tutorial Videos: DIY For Your Viewers

Have you always wanted to learn origami? Or you want to play your favorite song on the ukulele? How about a new