Storytelling

What survey trends can we expect for the upcoming year? This year has changed a lot. Our private life. Our professional life. All areas of life are being characterized by a technological and social change. And this change has also reached the market research. Motivating a user to participate in a survey has always been […]

Posts, Stories, Tweets, Likes, Uploads, Downloads…that is the everyday life of the average citizen. Since there is so much content out there, it is no longer enough to create static average content. The content must be appealing and inviting. In the area of data visualization, one format in particular has therefore proven itself: The infographic. […]

The 21 best explainer videos – a year in review More or less a year ago I presented you the best explainer videos from 2019. But also this year something has changed in the media industry and I would like to share the best explainers from this year with you. I have refined the best-of […]

Explainer video trends for the coming year   We’re getting more digital. We have higher demands. And we have absolutely no time. Under these conditions it becomes increasingly difficult to reach the respective target group effectively. At this point, explainer videos have developed as important tools in content marketing: they wrap even complex and dry information […]

Social Media Trends 2020   The number of social media platforms is growing, expectations are rising and the algorithm is making it increasingly difficult to assert oneself in this mass. Today “in”, tomorrow already out. How can we still see through this? In the course of digitalization, however, communication has changed in such a way that it […]

Visual stories as an effective communication strategy  After a long day you sit comfortably with your laptop on the couch and browse through the web. Your eyes suddenly get lost in an exciting title. You become curious. Your expectations rise. You look forward to this exciting information, a world-shattering message. You quickly click on the […]

Communication in 280 characters – how do social media influence our communication? Digital transformation, modern communication tools, social media & co. have changed the way we communicate in recent years. This applies to our everyday lives as well as to corporate communications. But what does this actually mean for verbal communication and how can we […]

Communication models- How can they be used to improve corporate communication? The majority of us may assume what a communication model is, as its name already reveals it: It is a model that describes communication in such a way that an optimization can be carried out on the basis of the model. In order to […]

Storytelling is our business. We tell complicated things with crisp stories and appropriate visual support – making them a little easier. So, let’s tell you a story. The story of how it all started with Cleverclip. The Cleverclip team looked into the eyes of the evil world-complicated makers with a laugh. Breathing heavily, they decided […]

Making an explanatory video yourself is not witchcraft. What you need is some time, leisure and the right tools. Here are a few tips to make your explanatory film a complete success. 1. Look at your object Before you start writing a speech text wildly, you should give it some thought. First, about the audience […]

Digital (life) change is progressing inexorably and both young and established companies are facing new challenges. This applies not only to new demands on the organization, working environment, and corporate culture but also to internal and external communication within the company. This is particularly evident in the area of employer branding, where a radical turnaround […]

We at Cleverclip are confronted daily with words like illustration, desktop publishing, storytelling or communication design. For us, all this is our daily bread and butter. But especially when you’re so close, it’s good to be able to deal with certain terms in more detail. On the agenda today: communication design – and what is […]

Instagram is a trend – and if you want to get your business off to a good start, you have to follow suit. But how do you get the most out of your social network? What works best and where are the traps? In this blog, you’ll learn how to use your Instagram videos to […]

A Scribble-style explanatory video – a whiteboard animation – is the perfect way to explain a fact, a process, a product or a service in a friendly, visually appealing and understandable way. It is not for nothing that whiteboard animation is our proven classic. But even with the best method you can lose if you […]

The first five seconds of a video or the first sentence of a text decide whether or not we follow up a post. Very few posts get us to devote our attention to them – instead of just scrolling on. So I asked myself: How do I break the curse of scrolling with my mail? […]

The word presentation makes many of us shudder rather than listen to tension. Rightly so, when we think of boring PowerPoint slides without any visual design claim. Far too many words, far too many slides, far too little design, far too little story. Presentation? Yes. Presentation design? No. Focus: End Users Presentations are a powerful tool […]

The number three has always been considered a sacred number, the annual and life cycle has been seen as a triad in many cultures, and in fairy tales it is a recurring symbol. Aristotle had also recognized the magic of the three – his rhetorical triangle teaches us the ideal structure of stories, speeches and […]

Actually the title should be yes, “Are expensive video spots better?” or “Does the amount of the investment determine the size of the success? My answer to both questions: later. One of the first questions when I talk to potential customers is very often after the money: What does it cost us? As if “that” […]

Shift of Mindset “I just can’t draw – but I’d love to!” If you then inquire whether the person tries it in between, then in 90 percent of the cases a no comes. And then the following presumption comes to my mind: Most probably the person in question has never really tried it! I think […]

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Dieter Rams is probably the most influential product designer of the last 100 years. During his career, Rams has designed and developed well over 500 products. He has established these 10 universal design principles: Interested in more news & opinions about design and storytelling? newsletter

I liked Cleverclip as a company from the very beginning. One of the main reasons was that the team instinctively integrated design and design thinking into the production process. That’s pretty unusual compared to classic advertising agencies. Perhaps because the combination of explanatory videos and Human Centered Design (HCD) seems strange to many at first […]

That needs to be crossed out! Clearly, design is important. That has always been the case. After all, it’s the first impression that counts, and 99% of the time I get it through my eyes. Good design attracts attention, appeals to me. Maybe it challenges me, or even provokes me. Etymologically this makes sense: The […]

The famous salt in soup Cooking and storytelling are actually two very different things. Nevertheless, there is one thing in common: in the end you get a satisfying result only with a necessary portion of devotion and the right ingredients. Anyone who has ever cooked soup and forgotten the salt knows that the absence of […]

The meaning of the premise in storytelling. – Part I There are stories that inspire us. Stories that take us to distant places and let us look deep into the souls of their protagonists. Stories that captivate us so much that we would like to do nothing more than read on, look further or listen […]

An eternal trend I’m sure you’ve seen her before, too: Chinese characters. Even in our latitudes you can see them again and again. Many people use them to decorate their cars, apartments or even their own skin. Mostly without really having a connection to it. This can lead to embarrassing situations: Mirrored or upside-down symbols […]

“An energy drink for Charles Lindbergh is the fifth and final part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings, the second part here: Stories are not children’s stuff, the third part here: No Pain, No Gain and the fourth part here: How to generate attention […]

“How to Generate Attention” is the fourth part of our storytelling series. You can read the first part here: Of children’s cassettes and cave paintings, the second part here: Stories are not children’s stuff and the third part here: No Pain, No Gain The right pain Good stories always have a pain or conflict. Conflict […]