Explainer videos

Creating an explainer video is a very complex process and requires a lot of resources. The final price varies depending on the production method and individual needs.
There are online programs that allow you to create your own explainer videos, but these are usually templates that do not take individual preferences into account.

The more you create by yourself, the less an explainer video costs. If an explainer video is made professionally, the price depends on the company. The type, length and style are decisive for the effort and therefore the costs of the professionals. A lower limit for professional videos of average length can be set at 4’500CHF.

There is no general answer to this question. The length of the explainer video is determined by the content, type, target group and channel. From experience, however, it can be said that viewers react best to videos between 1 and 2 minutes.

There are several free websites and software with which you can create explainer videos with certain limitations. Whether this serves the purpose or whether a professional should be contacted depends on the size of the audience, the expected effect of the video and the project in general.

A screencast is a recording of how someone uses an app, website or similar – it is accompanied by a voice over. Screencasts are the classics among the explainer videos for any kind of software. The viewer immediately sees how everything works in the real application and can follow it one-to-one.

Explainer videos have an infinite spectrum of possible applications. They can be used for every target group and every situation. They can even be adapted to the channel used, such as e-mail, website or social media. Explainer videos can therefore be used for internal training, the first product presentation, advertising, teasers at trade fairs, team presentations on the website, etc.

Advertising your brand or product and have finally chosen to use an explainer video to showcase your products and draw the attention of your target audience but are now at the point when you are thinking about how to make an explainer video? This is no need to worry. Making an explainer video for a brand’s product or services means that the video has to show the advantages of purchasing the product.

There are 2 major things to be considered when creating an explainer video for your business.

Explainer videos can be used for any subject and convey information faster than any memo – saving the company time. Furthermore, digital elements are also more interesting for viewers, so that more employees watch and understand an explanatory video.

Performance and sales analyses as well as product details can be presented in a comprehensible way in an explainer video. In addition, explainer videos can be used to make the onboarding of new employees and internal training in general more efficient.

Explainer videos can be tailored to any target group or product. This makes them an optimal means of addressing customer needs and reaching customers.

Explainer videos can be used to make the onboarding process for new employees or internal training on the new time recording system efficient and attractive. Furthermore, announcements of all kinds also benefit from an interesting presentation.

2D motion graphics animations rely on moving and sometimes colorful elements but no characters to explain complex content. This type of explainer video is very well suited for abstract topics like transformations or visions. But also product videos work as 2D motion graphics animation.

In a live-action film with animated elements, video material from the real world is used and the explanation of the facts is supported by two or three-dimensional graphic elements. The idea is to support the personal character of the real film with understandable digital elements. In this way the viewers are addressed personally and informatively. Product presentations in which an expert explains a product serve as an example.

2D character animations focus on characters that act in two-dimensional space. They work with the perspective of the viewer to create a kind of depth. This kind of animation is ideal for stories that focus on people. For example, for new employees or team building.

For 2.5D animations, two-dimensional elements are used, which can move in a three-dimensional space. This mixture of 2D and 3D is ideal if you want to give your 2D animation that certain something and at the same time make the whole video look more real.