The professionally illustrated and produced video by Cleverclip explains our complex software in only 90 seconds. The cooperation was pleasant, uncomplicated and always comprehensible thanks to a compelling process.
Explainer Videos for young startups to established corporations.
You got something to explain.
Your goal is to communicate your information in an appealing and understandable way? You want your message to deliver the added value clearly and precisely? Great you found us - let’s achieve some results
Product videos
95% of all new products fail - do not let your product be one of them! A dynamic video helps you to perfectly stage the product and to convey all relevant information to the target group.
Recruiting
Explainer videos support the company in the area of "employer branding" and can thus become the basis for talent sourcing. At the same time important steps of the application process can be summarized.
Corporate Branding
Visual content has a stronger influence on the target group than a simple text. True to the motto "talking is silver, showing is gold", you can stage the story of your brand through an animated video.
INTERNE KOMMUNIKATION
From hiring to induction to expenses, an explainer video summarizes everything important briefly and precisely - for less misunderstandings and a better internal communication.
CLIENT SERVICE
Let it be a support video, a "How-to" or an FAQ, with an explainer video you prove an individual approach to your customer and ensure maximum customer satisfaction.
PRODUCT DESCRIPTION
If you can't explain your product in 30 seconds, you've already lost a potential lead. With the help of a video, this explanation can be reduced to 20 times.
Explain it with a video.
We have already worked with thousands of companies and just can't get enough of it. Explore the following use cases and learn more about each project.
We particularly appreciate the structured work process in which we received the best support from start to finish. The competent Cleverclip team asked us specific questions in order to cover all essential aspects and to present our services in a short and concise way.
How do you explain a vision and a mission? What we had as an idea was cleverly transformed by Cleverclip into a simple storyboard. Thanks to efficient project management and comprehensible illustrations and animations, the scribble video was ready in no time: the Biomed vision and mission have been explained in detail!
Hybrid pixel detectors brought to life
Dectris - Swiss technology at its highest level
The solution
The result is an explainer video that is worth showing: The reduced and noble style is in harmony with the Dectris corporate design as well as the actual product.
The animation reflects the exact processes, so that the X-ray spectroscopy and the dynamic processes are easily understandable for the viewer.
The voiceover is reinforced by hashtags, making technical vocabulary easily accessible.
How do we create Explainer Videos?
We start every project with a detailed creative workshop: Here we analyse the topic as well as the target group and explain all important questions.
We then create characters that make it easier for us to put ourselves in the shoes of the end user and really understand their needs. For this we develop a persona, i.e. a fictional depiction of the ideal customer, in order to adapt the communication strategy to the respective target group.
Now our creative minds start the hard work. We create a selection of solutions, as well as styles with which we could explain the topic.
You decide which of these suggestions will be implemented. Copywriters and designers create a storyboard – and then we wait for your feedback. We create a prototype at an early stage so that we can make changes if necessary.
Your feedback is our top priority throughout the process, so that the final product fully meets your needs and those of your target group.
Once all parties are satisfied, the explainer video is animated, soundtracked and given a final touch – and voilà it’s done! In the end, you will have a unique product of the highest quality that reflects both the customer and the company profile.
About Cleverclip
Who are we?
We are goal-oriented, ambitious, creative and on top of that passionate video creators.
Get to know our team
Our clients
They want someone to help them tell a story, convey a message or explain a complex topic.
Check out our clients
Our process
We are said to be not bad at what we do. But how exactly do we do it?
Discover how we work
Make complex subjects easy to understand.
People are constantly bombarded with information and advertising. This has of course also drastically reduced the concentration span. In fact, it has shrunk by almost a quarter in just 15 years, from 2000 to 2015.
To get the desired attention from the audience, explainer videos have been developed. Because through videos, brands can convey the same information to their audience, only much more compact and consumer-friendly.
But creating an explainer video is not an easy task. Similar to an investor pitch deck, you need to focus on a single message and the specific customer profile.
And to be honest, not to mention the creation of an explainer video is a project in itself. You need one or more ideas, a script, characters, storyboards, prototypes, animations, voiceovers, subtitles and unique background music.
Therefore, working with the right partner can be crucial when it comes to using resources and budget wisely.
Whether digital (computer animation), scribble (drawn) or individually adapted: The mixture of live-action film and animation offers a wealth of possibilities.
And we can help you with it!
Discover more use cases
Due to data protection regulations we are unfortunately unable to publish everything. However, whenever we may share a project with you, we are even more proud.
Frequently asked questions about Explainer Videos
1. How much do Explainer Videos cost?
Read MoreThe more you create by yourself, the less an explainer video costs. If an explainer video is made professionally, the price depends on the company. The type, length and style are decisive for the effort and therefore the costs of the professionals. A lower limit for professional videos of average length can be set at 4’500CHF.
2. How long should Explainer Videos be?
Read MoreThere is no general answer to this question. The length of the explainer video is determined by the content, type, target group and channel. From experience, however, it can be said that viewers react best to videos between 1 and 2 minutes.
3. How to create Explainer Videos for free?
Read MoreThere are several free websites and software with which you can create explainer videos with certain limitations. Whether this serves the purpose or whether a professional should be contacted depends on the size of the audience, the expected effect of the video and the project in general.
4. What is Typography Animation?
Read MoreIn typographic animations, moving text is used as a graphic element instead of objects or characters. This sounds confusing at first, but many advertisements are already based on the principle that the text is at the center and the other digital elements appear only subtly. Typography animations are made for flashy, fast advertising clips. They grab the viewer from the first second and never let go.
5. What is Stop Motion?
Read MoreFor a stop-motion animation, you move your objects or characters periodically and take a photo. Afterwards the photos are put together like a flipbook. This type of animation awakens childhood memories in us and is therefore perfect for anniversaries or first meetings with potential business partners to lighten the mood.
6. What is a Screencast?
Read MoreA screencast is a recording of how someone uses an app, website or similar – it is accompanied by a voice over. Screencasts are the classics among the explainer videos for any kind of software. The viewer immediately sees how everything works in the real application and can follow it one-to-one.
7. What are Explainer Videos used for?
Read MoreExplainer videos have an infinite spectrum of possible applications. They can be used for every target group and every situation. They can even be adapted to the channel used, such as e-mail, website or social media. Explainer videos can therefore be used for internal training, the first product presentation, advertising, teasers at trade fairs, team presentations on the website, etc.
8. How to make an Explainer Video?
Read MoreAdvertising your brand or product and have finally chosen to use an explainer video to showcase your products and draw the attention of your target audience but are now at the point when you are thinking about how to make an explainer video? This is no need to worry. Making an explainer video for a brand’s product or services means that the video has to show the advantages of purchasing the product.
There are 2 major things to be considered when creating an explainer video for your business.
9. How can Explainer Videos help businesses?
Read MoreExplainer videos can be used for any subject and convey information faster than any memo – saving the company time. Furthermore, digital elements are also more interesting for viewers, so that more employees watch and understand an explanatory video.
10. How can Sales Managers use Explainer Videos?
Read MorePerformance and sales analyses as well as product details can be presented in a comprehensible way in an explainer video. In addition, explainer videos can be used to make the onboarding of new employees and internal training in general more efficient.
11. How can Marketers use Explainer Videos?
Read MoreExplainer videos can be tailored to any target group or product. This makes them an optimal means of addressing customer needs and reaching customers.
12. How can HR Managers use Explainer Videos?
Read MoreExplainer videos can be used to make the onboarding process for new employees or internal training on the new time recording system efficient and attractive. Furthermore, announcements of all kinds also benefit from an interesting presentation.
13. What is 2d Motion Graphics Animation?
Read More2D motion graphics animations rely on moving and sometimes colorful elements but no characters to explain complex content. This type of explainer video is very well suited for abstract topics like transformations or visions. But also product videos work as 2D motion graphics animation.
14. What is Live Animation?
Read MoreIn a real film, only video material from the real world is used. Digital videos bring the brand and products closer to the people, but the people behind the brand can only see the viewers if we show them for real. This type of explainer video puts the focus on the personal connection to the viewers. It is perfect for team presentations or image videos with a focus on employees creating their own design.
15. What is 2d Character Animation?
Read More2D character animations focus on characters that act in two-dimensional space. They work with the perspective of the viewer to create a kind of depth. This kind of animation is ideal for stories that focus on people. For example, for new employees or team building.
