Explainer Videos

So you have an idea. And you want to bring that idea to life in order to explain it to a particular group. But explaining a topic isn’t always easy, especially if you’re heavily involved in it and know the smallest details. Your target audience likely doesn’t have that level of knowledge — and that’s where explainer videos help you focus on what matters.

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Explainer Videos

From young startups to established corporations

Make complex subjects easy to understand using Explainer Videos

People are constantly bombarded with information and advertising. As a result, the attention span has also decreased dramatically. In fact, it has dropped by almost a quarter in just 15 years, from 2000 to 2015. Now even the humble goldfish has overtaken us when it comes to focusing on one task or object.

To get the desired attention from the audience, explainer videos have been created. Using videos, brands can convey the same information to their audience, but in a more concise and consumer-friendly way.

However, creating an explainer video is not an easy task. Similar to a pitch deck, you need to focus on a single message and customer profile.

To be honest, creating an explainer video is quite a challenge. You need good ideas, a script, characters, storyboards, prototypes, animations, voiceovers, subtitles and unique background music. If you don’t have the right resources internally (and you most likely don’t), it becomes a juggling act involving a lot of freelancers.

We believe that creating an explainer video should not be a burden, but rather the opposite: a recurring decision to deliver content! Therefore, working with the right partner can be crucial when it comes to using resources and budget wisely.

Whether digital (computer animation), scribble (drawn) or individually adapted: The mixture of live-action film and animation offers a variety of opportunities. And we can help you with that!

Where can Explainer Videos be used?

Product Video

95% of new products fail- don’t let your product be one of those. A dynamic video that showcases the product’s benefits is crucial to educate the target groups and guarantee a successful implementation. And we help you with this.

Recruiting

Explainer videos support the company in the area of "employer branding" and therefore serve as the basis for talent sourcing. At the same time important steps of the application process can be summarized.

Corporate Branding

Show, don't just tell. Your audience is much more impacted with what they see, than with what they read. Let an animated video tell your brand's story and your values.

Internal Communication

Tedious processes, multiple tools and different variables - this is the daily routine of internal corporate processes. From hiring to onboarding and travel expenses. An explainer video summarizes all the important information briefly and precisely - for less misunderstandings and better internal communication.

Customer Service

Whether support videos, "How-tos" or in the context of an FAQ, with an explainer video you can prove an individual approach to your customer and ensure maximum customer satisfaction.

Product tours

If you can't explain your product in 30 seconds, you've lost a potential lead. Imagine a whole page just for someone to understand what you're trying to sell them? Animation comes to the rescue by shortening your explanation by 20x.

Hybrid pixel technology brought to life

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Explainer Videos

Dectris - Swiss x-ray technology at its best

The Challenge

The world of HPC technology is highly complex and the audience is very diverse.

There are absolute experts in this field, but there are also laypersons who make everyday use of this technology, but cannot identify themselves precisely with the technological processes. The aim of this project was to inform the latter and to demonstrate the advantages of Dectris HPC technology. And so we were faced with a big task with many questions, because to illustrate such complex processes in a clear visual format, as well as to explain understandably was not so easy.

Instead of just providing pure facts, the explanation video should impress with appealing staging on an emotional level and reflect the corporate design.

The Solution

The result is an explanatory video that can be shown: The reduced and noble style is in harmony with the Dectris corporate design and the actual product.

The animation reflects the exact processes so that the X-ray spectroscopy and the dynamic processes are easy for the viewer to understand.

The voiceover is supported by faded-in hash tags, making technical vocabulary easily accessible.

Hybrid pixel technology brought to life

Dectris - Swiss x-ray technology at its best

The challenge - what led them to Cleverclip

The world of HPC technology is highly complex and the audience is very diverse. There are absolute experts in this field, but there are also laypersons who make everyday use of this technology, but cannot identify themselves precisely with the technological processes.

The aim of this project was to inform the latter and to demonstrate the advantages of Dectris HPC technology. And so we were faced with a big task with many questions, because to illustrate such complex processes in a clear visual format, as well as to explain understandably was not so easy.

Instead of just providing pure facts, the explanation video should impress with appealing staging on an emotional level and reflect the corporate design.

1

The solution

The result is an explanatory video that can be shown: The reduced and noble style is in harmony with the Dectris corporate design and the actual product.

The animation reflects the exact processes so that the X-ray spectroscopy and the dynamic processes are easy for the viewer to understand. The voiceover is supported by faded-in hash tags, making technical vocabulary easily accessible.

How do we create Explainer Videos?

We start every project with a detailed briefing.

In a creative workshop, we analyze the topic and your target audience and clarify all major questions.

We create characters that make it easier for us to put ourselves in the shoes of the end users and fully understand their needs. We develop a suitable communication strategy for your target group.

Surely you would explain a physical aspect to a twelve year old in a different way than to an advanced university student, right? That’s why we have to analyze the audience carefully.

Now our creative minds get down to the hard work. We create a set of solutions, as well as different styles that could be used to explain the respective topic.

It is up to you to decide which of these proposals will be implemented. Copywriters and designers create a storyboard – and then we await your feedback.

We create a draft at an early stage and test it with your target group. If required, we make changes.

Any feedback we receive is implemented in the process so that the final product fully meets your needs and those of your target group.

Once all parties are satisfied, the explainer video will be animated, soundtracked and given a final touch – and voilà it’s done!

In the end you have a unique product of the highest quality that reflects both the customer and company profile.

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Hidden object, short animation and typographic advertisements. With the launch of the new news portals of the Luzerner Zeitung and the St.Galler Tagblatt, a campaign…
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A digital video for Deutsche Bahn
The lean philosophy for the employees of the Deutsche Bahn explains. We presented the lean philosophy as a common basis of Deutsche Bahn to the…
A recruitement video for Monvia
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Introvideo TEDxZurich 2018
It was the time of the year again: As in 2016 an 2017, we had the great honour of producing the intro video for the…
Meet our Clients
Examples of our work
"The video professionally narrated and produced by Cleverclip explains our complex software in only 90 seconds. The cooperation was pleasant, uncomplicated and, thanks to a convincing process, always comprehensible".
Reto VogtHead of Content
Scope Content AG
Reto Vogt
"We particularly appreciate the structured work process in which we received the best support from start to finish. The competent Cleverclip team asked us specific questions in order to cover all essential aspects and thus present our services in a short and concise way. We thank you for the pleasant cooperation".
Andreas GurtnerHead Corporate Communications
Steiner AG
Andreas Gurtner
"The cooperation with Cleverclip is uncomplicated, creative and to the point. We immediately felt understood by the team and were not disappointed: The results fully convinced us and our target group.
Verena JuckerHead of Communication
Swiss Plastics
Verena Jucker
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"The video professionally narrated and produced by Cleverclip explains our complex software in only 90 seconds. The cooperation was pleasant, uncomplicated and, thanks to a convincing process, always comprehensible"
Reto VogtHead of Content
Scope Content AG
Reto Vogt
"We particularly appreciate the structured work process in which we received the best support from start to finish. The competent Cleverclip team asked us specific questions in order to cover all essential aspects and thus present our services in a short and concise way. We thank you for the pleasant cooperation".
Andreas GurtnerHead Corporate Communications
Steiner AG
Andreas Gurtner
"The cooperation with Cleverclip is uncomplicated, creative and to the point. We immediately felt understood by the team and were not disappointed: The results fully convinced us and our target group."
Verena JuckerHead of Communication
Swiss Plastics
Verena Jucker
Previous
Next

Curious about Explainer Videos?

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About Cleverclip

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Who are We?

We're goal-oriented, ambitious, creative and passionate about video.

Meet our Team

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Our Clients

They're looking for someone to help them tell a story, pass on a message, explain a complicated topic.

Meet our Clients

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Our Process

They say we're good at what we do. We believe them. Here's how we do it.

Learn about our process

Keep reading about Explainer Videos?

We’re all about communication. Learn how to communicate better with Explainer Videos on our Blog.

Visit the Cleverclip Blog

Explainer Videos FAQ

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Explainer Videos Examples

The services of Fabrikado explained
A tutorial for Fabrikado’s services. The startup Fabrikado, in Tübingen, Germany, had an idea: a cloud-based system for ordering materials, to take advantage of production…
A digital video for Deutsche Bahn
The lean philosophy for the employees of the Deutsche Bahn explains. We presented the lean philosophy as a common basis of Deutsche Bahn to the…
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