Explainer videos

Explaining a topic isn’t always easy, especially if you’re heavily involved in it and know the smallest details. Your target audience likely doesn’t have that level of knowledge — and that’s where Cleverclip comes in.

Talk to a specialist

Explainer Videos for young startups to established corporations.

You got something to explain.

Your goal is to communicate your information in an appealing and understandable way? You want your message to deliver the added value clearly and precisely? Great you found us - let’s achieve some results
Product videos

Product videos

95% of all new products fail - do not let your product be one of them! A dynamic video helps you to perfectly stage the product and to convey all relevant information to the target group.
Recruiting

Recruiting

Explainer videos support the company in the area of "employer branding" and can thus become the basis for talent sourcing. At the same time important steps of the application process can be summarized.
Corporate Branding

Corporate Branding

Visual content has a stronger influence on the target group than a simple text. True to the motto "talking is silver, showing is gold", you can stage the story of your brand through an animated video.
INTERNE KOMMUNIKATION

INTERNE KOMMUNIKATION

From hiring to induction to expenses, an explainer video summarizes everything important briefly and precisely - for less misunderstandings and a better internal communication.
CLIENT SERVICE

CLIENT SERVICE

Let it be a support video, a "How-to" or an FAQ, with an explainer video you prove an individual approach to your customer and ensure maximum customer satisfaction.
PRODUCT DESCRIPTION

PRODUCT DESCRIPTION

If you can't explain your product in 30 seconds, you've already lost a potential lead. With the help of a video, this explanation can be reduced to 20 times.

Explain it with a video.

We have already worked with thousands of companies and just can't get enough of it. Explore the following use cases and learn more about each project.

Save time and money – an explainer video for BLKB

No more paperwork – that’s the motto for the new selfadmin of the BLKB. With this product, every company can now handle all administrative tasks quickly and easily online. We had the opportunity to demonstrate how this works exactly in an explainer video.

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The Digital Village Square – For more solidarity and neighbourhood help

The world is interconnected, but what exactly happens on our own doorstep? In the age of digitalization, an app should now bring the neighborhood closer together again. To demonstrate exactly how this works, we have created an explainer video.

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MyFoodRepo – Precise nutrition research with artificial intelligence

Developed by researchers, made for researchers – A revolutionary app is supposed to enable doctors and scientists to conduct precise nutritional research. We were allowed to illustrate the exact procedure in an explainer video.

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The FMH doctors’ statistics: Numbers brought to life

The annual doctors’ statistics on the current Swiss figures were supposed to be published. Our task was to pack those statistics into a vivid explainer video.

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IGAKIS Connect – An explainer video to introduce an online platform

Connect – the new tool to simplify the complex workday. We had the opportunity to create a dynamic explainer video which illustrates the advantages of the new platform and its easy handling.

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Andermatt Biocontrol – A visual journey into agriculture

A biological insecticide to protect our food and environment – that’s the goal of Andermatt Biocontrol. For a successful communication to the consumer it was our task to create an exciting explainer video, which takes the viewer on a visual journey into agriculture.

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MSD All can. – sustainable cancer care for a better quality of life

All can Switzerland – A multi-stakeholder initiative with the aim of making cancer care sustainable. In an explainer video we had the opportunity to introduce the initiative and motivate the community to engage in it.

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Swiss Textile – A an explainer video for a strategy presentation

Swiss Textile aims to position Switzerland as the world’s leading competence centre for textile solutions – with the “Strategy 2025”. An explainer video should communicate this five-year strategy to the customers – and we had the opportunity to support Swiss Textile.

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“Working Out Loud” – An explainer video for Deutsche Bahn

To rise above yourself with the help of peer coaching and digital tools”. This is the motto of the new “WOL” concept, which Deutsche Bahn now wishes to provide for its employees. And to ensure that it receives the best resonance possible, we had the opportunity to support DB in the right communication – with […]

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Krebsliga Schweiz – An association with a great mission

Interactive content and explainer videos to support cancer prevention  With a walk-in intestinal model, Krebsliga takes part in trade fairs and thus draws attention to the topic of “intestinal cancer”. We had the pleasure of supporting them at their booth – with informative interactive user interfaces, several infographics and explainer videos.

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Dectris – Swiss x-ray technology at its best

Complex X-ray detectors easily explained  X-ray detection – a scientific and complex subject. As a pioneer among hybrid pixel X-ray detectors, Dectris wanted to show the target group the advantages of this innovative Swiss technology, as well as set itself apart from other suppliers with its USP. The result was an explanatory video that captivates […]

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Sustainability brought to life- with TPL

Pack 2019 focuses on sustainable packaging solutions “Sustainability brought to life” was the motto for our cooperation with TPL this time. At Fach Pack 2019 in Nuremberg, TPL presented sustainable PET films as an innovative solution for the future. Our task was not only to summarize TPL’s chemical recycling processes in an explanatory video, but above […]

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Reto Vogt | Head of Content

The professionally illustrated and produced video by Cleverclip explains our complex software in only 90 seconds. The cooperation was pleasant, uncomplicated and always comprehensible thanks to a compelling process.

Reto Vogt Head of Content

Andreas Gurtner | Head of Corporate Communications

We particularly appreciate the structured work process in which we received the best support from start to finish. The competent Cleverclip team asked us specific questions in order to cover all essential aspects and to present our services in a short and concise way.

Andreas Gurtner Head of Corporate Communications

Thomas Schlecht | Head of Marketing

How do you explain a vision and a mission? What we had as an idea was cleverly transformed by Cleverclip into a simple storyboard. Thanks to efficient project management and comprehensible illustrations and animations, the scribble video was ready in no time: the Biomed vision and mission have been explained in detail!

Thomas Schlecht Head of Marketing

Hybrid pixel detectors brought to life
Dectris - Swiss technology at its highest level

The solution

The result is an explainer video that is worth showing: The reduced and noble style is in harmony with the Dectris corporate design as well as the actual product.

The animation reflects the exact processes, so that the X-ray spectroscopy and the dynamic processes are easily understandable for the viewer.

The voiceover is reinforced by hashtags, making technical vocabulary easily accessible.

The result

Teamwork was the focus of this project, as we not only needed an enormous amount of input from the customer, but also had to work closely together internally to decipher such a complex topic.

It was important to bring all our ideas together, conduct a lot of brainstorming and think outside the box. It was extremely important for us to understand the customer’s needs exactly.

All in all, we created an explainer video that describes the exact advantages of the product and presents them in an easy-to-understand way.

All in all, we managed to impress the customer and receive positive feedback. We highly appreciate this exciting collaboration with Dectris and look forward to future projects.

How do we create Explainer Videos?

We start every project with a detailed creative workshop: Here we analyse the topic as well as the target group and explain all important questions.

We then create characters that make it easier for us to put ourselves in the shoes of the end user and really understand their needs. For this we develop a persona, i.e. a fictional depiction of the ideal customer, in order to adapt the communication strategy to the respective target group.

Now our creative minds start the hard work. We create a selection of solutions, as well as styles with which we could explain the topic.

You decide which of these suggestions will be implemented. Copywriters and designers create a storyboard – and then we wait for your feedback. We create a prototype at an early stage so that we can make changes if necessary.

Your feedback is our top priority throughout the process, so that the final product fully meets your needs and those of your target group.

Once all parties are satisfied, the explainer video is animated, soundtracked and given a final touch – and voilà it’s done! In the end, you will have a unique product of the highest quality that reflects both the customer and the company profile.

About Cleverclip
Who are we?
Who are we?
We are goal-oriented, ambitious, creative and on top of that passionate video creators.
Get to know our team
Our clients
Our clients
They want someone to help them tell a story, convey a message or explain a complex topic.
Check out our clients
Our process
Our process
We are said to be not bad at what we do. But how exactly do we do it?
Discover how we work

Make complex subjects easy to understand.

People are constantly bombarded with information and advertising. This has of course also drastically reduced the concentration span. In fact, it has shrunk by almost a quarter in just 15 years, from 2000 to 2015.

To get the desired attention from the audience, explainer videos have been developed. Because through videos, brands can convey the same information to their audience, only much more compact and consumer-friendly.

But creating an explainer video is not an easy task. Similar to an investor pitch deck, you need to focus on a single message and the specific customer profile.

And to be honest, not to mention the creation of an explainer video is a project in itself. You need one or more ideas, a script, characters, storyboards, prototypes, animations, voiceovers, subtitles and unique background music.

Therefore, working with the right partner can be crucial when it comes to using resources and budget wisely.

Whether digital (computer animation), scribble (drawn) or individually adapted: The mixture of live-action film and animation offers a wealth of possibilities.

And we can help you with it!

Discover more use cases

Due to data protection regulations we are unfortunately unable to publish everything. However, whenever we may share a project with you, we are even more proud.

A comprehensive campaign for Tagblatt

Hidden object, short animation and typographic advertisements. With the launch of the new news portals of the Luzerner Zeitung and the St.Galler Tagblatt, a campaign was launched which should clearly show that quality has its price. Regional and current reporting, quality journalism and exclusive content for the Eastern and Central Swiss, according to the credo.

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IWB – short videos for sustainability

Short videos show how IWB works for more sustainability. IWB is a leader as a service provider for renewable energy and energy efficiency. Sustainability is the topic of the moment – and IWB is committed to it. With several short videos, we helped them to pinpoint the different topics that IWB is working for, in […]

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The importance of VET in a video for the SDC explained

The vocational training engagement of the SDC on the example of Dana. Good VET can be crucial in reducing poverty. SDC wants to enable learners to gain a foothold in the labor market in the long term and under decent working conditions. What we really like about it? We were allowed to produce a video […]

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Swisscontact celebrates 60 years with a video

Emotions, facts, and figures about the history of Swisscontact – all in one video Swisscontact celebrated its 60th birthday – this should be celebrated duly. And what’s the best way to do that? With many, many emotions. And that resulted in a very special video for us. The aim was to show where Swisscontact comes […]

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A digital video for Deutsche Bahn

The lean philosophy for the employees of the Deutsche Bahn explains. We presented the lean philosophy as a common basis of Deutsche Bahn to the employees in an appealing and emotional way. The focus is on the indispensable cooperation of all actors.

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A video and a presentation for GIZ

Project to combat serious crime in the Western Balkans. On behalf of GIZ, we explained the project to combat serious crime in the Western Balkans by means of a video and a presentation for various purposes and target groups. The project was implemented by GIZ, the Italian Ministry of the Interior (IMoI) and the Center […]

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A video about the Valuu App by PostFinance

Finding the right mortgage advisor – not that easy in such a saturated market. And this is exactly where the “Valuu” App comes into play. With the help of an explainer video and in collaboration with Wirz Communications, we had the honour of explaining this mortgage platform from PostFinance in a clear and concise manner.

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A recruitement video for Monvia

The healthcare industry – an extremely challenging, but yet  fulfilling industry. This time we were faced with the exciting task of creating an appealing recruitment video and representing Monvia as an attractive employer. And there we go, an abstract and at the same time colourful video has been created, all in the spirit of a positive […]

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A video shows how Hospush improves hospitalization a little

Hospush as support during the hospital stay – for patients and hospitals A hospital stay does not have to be boring or even intimidating – at least not with Hospush. The hospital stay with Hospush becomes a little more pleasant by entertainment possibilities and the maintenance personnel can react with few Klicks much faster and […]

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Introvideo TEDxZurich 2018

It was the time of the year again: As in 2016 an 2017, we had the great honour of producing the intro video for the TED conference, which was supposed to be shown before and after the breaks. This year’s topic: “Connection”.

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Cybersecurity in the hospitality industry explained

Three Digital Videos for hotelleriesuisse. Cybersecurity has it all. For the hotel industry even more than for others. Because not only the employees are affected, also the guests. So that the members of hotelleriesuisse know exactly what the topic is about, what dangers lurk and how they should react in advance and in case of […]

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Customer Experience – a Digital Video for Isolutions

Overcoming distance and understanding your customers – Isolutions knows how. The perfect interaction between sales and marketing in a company is not always easy. This is exactly where Isolutions helps: With a CRM solution that helps the company better understand its customers. However, the video we produce should not focus on the cooperation between sales […]

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Frequently asked questions about Explainer Videos

  • 1. How much do Explainer Videos cost?

    The more you create by yourself, the less an explainer video costs. If an explainer video is made professionally, the price depends on the company. The type, length and style are decisive for the effort and therefore the costs of the professionals. A lower limit for professional videos of average length can be set at 4’500CHF.

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  • 2. How long should Explainer Videos be?

    There is no general answer to this question. The length of the explainer video is determined by the content, type, target group and channel. From experience, however, it can be said that viewers react best to videos between 1 and 2 minutes.

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  • 3. How to create Explainer Videos for free?

    There are several free websites and software with which you can create explainer videos with certain limitations. Whether this serves the purpose or whether a professional should be contacted depends on the size of the audience, the expected effect of the video and the project in general.

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  • 4. What is Typography Animation?

    In typographic animations, moving text is used as a graphic element instead of objects or characters. This sounds confusing at first, but many advertisements are already based on the principle that the text is at the center and the other digital elements appear only subtly. Typography animations are made for flashy, fast advertising clips. They grab the viewer from the first second and never let go.

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  • 5. What is Stop Motion?

    For a stop-motion animation, you move your objects or characters periodically and take a photo. Afterwards the photos are put together like a flipbook. This type of animation awakens childhood memories in us and is therefore perfect for anniversaries or first meetings with potential business partners to lighten the mood.

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  • 6. What is a Screencast?

    A screencast is a recording of how someone uses an app, website or similar – it is accompanied by a voice over. Screencasts are the classics among the explainer videos for any kind of software. The viewer immediately sees how everything works in the real application and can follow it one-to-one.

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  • 7. What are Explainer Videos used for?

    Explainer videos have an infinite spectrum of possible applications. They can be used for every target group and every situation. They can even be adapted to the channel used, such as e-mail, website or social media. Explainer videos can therefore be used for internal training, the first product presentation, advertising, teasers at trade fairs, team presentations on the website, etc.

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  • 8. How to make an Explainer Video?

    Advertising your brand or product and have finally chosen to use an explainer video to showcase your products and draw the attention of your target audience but are now at the point when you are thinking about how to make an explainer video? This is no need to worry. Making an explainer video for a brand’s product or services means that the video has to show the advantages of purchasing the product.

    There are 2 major things to be considered when creating an explainer video for your business.

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  • 9. How can Explainer Videos help businesses?

    Explainer videos can be used for any subject and convey information faster than any memo – saving the company time. Furthermore, digital elements are also more interesting for viewers, so that more employees watch and understand an explanatory video.

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  • 10. How can Sales Managers use Explainer Videos?

    Performance and sales analyses as well as product details can be presented in a comprehensible way in an explainer video. In addition, explainer videos can be used to make the onboarding of new employees and internal training in general more efficient.

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  • 11. How can Marketers use Explainer Videos?

    Explainer videos can be tailored to any target group or product. This makes them an optimal means of addressing customer needs and reaching customers.

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  • 12. How can HR Managers use Explainer Videos?

    Explainer videos can be used to make the onboarding process for new employees or internal training on the new time recording system efficient and attractive. Furthermore, announcements of all kinds also benefit from an interesting presentation.

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  • 13. What is 2d Motion Graphics Animation?

    2D motion graphics animations rely on moving and sometimes colorful elements but no characters to explain complex content. This type of explainer video is very well suited for abstract topics like transformations or visions. But also product videos work as 2D motion graphics animation.

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  • 14. What is Live Animation?

    In a real film, only video material from the real world is used. Digital videos bring the brand and products closer to the people, but the people behind the brand can only see the viewers if we show them for real. This type of explainer video puts the focus on the personal connection to the viewers. It is perfect for team presentations or image videos with a focus on employees creating their own design.

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  • 15. What is 2d Character Animation?

    2D character animations focus on characters that act in two-dimensional space. They work with the perspective of the viewer to create a kind of depth. This kind of animation is ideal for stories that focus on people. For example, for new employees or team building.

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Frequently asked questions about Explainer Videos

Video Content: Why You Need to Follow This Trend?
Communication
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Video Content: Why You Need to Follow This Trend?

Video Marketing as an effective content strategy  Competition is increasing across the industry, whereas the consumer’s attention span is decreasing and the daily stimulus satiation is reaching new dimensions. It’s no secret anymore that videos have established themselves in marketing as absolute all-rounders. Nor is it a new trend.  However, it is a trend that […]

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Why Music and Sound Design Are Important For Explainer Videos?
Communication
4 min read

Why Music and Sound Design Are Important For Explainer Videos?

Is sound design important for an explainer video? Well…Have you ever watched a film on mute with joy?  Played a video game without sound effects? Could you imagine “Star Wars” without the characteristic Jedi Knight music…? Or “Jaws” without the catchy two notes that made film music history?…Both are a proof of how effective music […]

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How To Create An Explainer Video? The Cleverclip Way
Cleverclip
4 min read

How To Create An Explainer Video? The Cleverclip Way

Ever wished to look behind the scenes of a professional explainer video agency? Well then… welcome! Today we take you on an exclusive journey through the most important production steps of our explainer video!  From brainstorming and the first notes and sketches to the magical final product, enter the colourful explainer world and learn how […]

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How Much Can An Explainer Video Cost?
Explainer Video
5 min read

How Much Can An Explainer Video Cost?

Explainer video costs – what to expect What does an explainer video really cost? – A frequently asked question. Very frequently. As soon as you deal with the topic of video marketing, you will discover a variety of answers online. Everything from CHF 350 to CHF 35,000, some of them are even absolute high end […]

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How Long Should My Explainer Video Be?
Communication
6 min read

How Long Should My Explainer Video Be?

The ideal explainer video length If you have already been involved in video marketing, you are probably also aware that shorter videos are more effective. At least that’s what they say.  Makes sense actually, since in the age of the goldfish generation we can barely focus on single task over a longer period of time. […]

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Product Video For The Perfect Product Launch
Explainer Video
6 min read

Product Video For The Perfect Product Launch

Steps for a successful product video  Sweatily, you’ve worked your fingers to the bone, your brain’s at peak performance, your financial resources at the very bottom and sleepless nights have been dragging on for months. And now you’re awaiting the big event with joy, excitement and nervousness. No, we are not talking about an arranged […]

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