Reading is on the decline. We now have access to more information than ever, and our attention spans aren’t what they used to be. Studies have shown that people do not read as much as they used to. Part of this decline can be ascribed to the rapid rise of audiobooks and video content. So much so that taking the time to read a 300-page book is now seen by many as a chore.
But despite this decline, the need to share information and spread knowledge has only increased. There is still a need to reach out and connect with clients and customers in a real way, but the written word isn’t the way to do it. Adapting to the needs of the technological world means that we need to look for more innovative ways to spread the word in a quick and interesting way.
This is why explainer videos were created: to secure the attention span of your audiences long enough to tell them what you need to. Video enables brands to tell share information with their audience in a compact and easy-to-understand way. But creating an explainer video is no easy task, and the key is focusing on the core message and target audience. Everything else is just noise.
Creating an explainer video is a process. You need ideas, scripts, characters, storyboards, prototypes, animations, voiceovers, subtitles, and unique music. If you don’t have the right resources in-house (after all, why would you?), hiring a range of random freelancers to do the job can be a chaotic mess.
We believe that creating an explainer video shouldn’t be a hassle. It should be a recurring choice for content, and therefore it needs to be easy to develop. This is why working with the right partner can be the difference between spending your budget on something that doesn’t produce results and something that does.
At Cleverclip, we’ll work with your topic and your target group, and prepare your narrative in a way that makes it understandable. This is how we work. Whether it’s digital (computer animation), scribble (drawn), or individual, the mixing of live-action film and animation provides a wealth of possibilities.
How will your explainer video come to life?
We’ll start by discussing the topic with you and outlining your ideas in an initial briefing. Our team will offer suggestions regarding format, style, and content, and then we’ll try and answer the big questions. Who is the target group? What are the big questions that need to be answered? Why is the subject important? This individual consultation and detailed analysis of your story result in a unique short tutorial.
- We begin each project with a creative workshop where we examine the topic and target group and present all the key questions that need answering. We give the target group a face by creating a user persona, making it easier to put ourselves in their place and really understand their needs. Then we get down to business and our creative thinkers begin the hard work.
- We produce a treatment for you to present the various approaches and styles that we could use to explain your topic. You then get to decide which of these suggestions will be used. Our copywriters and visual artists will create a storyboard – and then we will wait for your feedback.
- We’ll produce a prototype of your tutorial early on in the process, and test it with your target audience. This allows us to be sure that we are on the right track, and then make any changes if needed.
- We use honest feedback from both sides throughout the process. This allows us to ultimately create an explainer video that meets your needs and those of your target group. As soon as everyone involved is satisfied, the explainer video will be animated, given sound, and a final polish, creating your perfect tutorial video.