Explainer videos

Explaining a topic isn’t always easy, especially if you’re heavily involved in it and know the smallest details. Your target audience likely doesn’t have that level of knowledge — and that’s where Cleverclip comes in.

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Cleverclip Video | Cleverclip - Explainer Videos - EN

Explainer Videos for young startups to established corporations.

You got something to explain.

You can choose from a variety of formats for this purpose. Here are a few of our favorites:
Product videos

Product videos

Demonstrate the product benefit live in action.
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Advertising videos

Advertising videos

Put your brand in the spotlight and boost its reputation.
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eLearning videos

eLearning videos

Use a video for educational purposes and prove your expertise.
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Corporate videos

Corporate videos

Highlight your company and communicate the brand message effectively.
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Corporate videos

Corporate videos

Highlight your company and communicate the brand message effectively.
Learn more

How do we create explainer videos?

Every project starts with a creative workshop: Together we analyze your topic and target group. In the next step, our creative team brainstorms suitable concepts and styles. Once you have decided on a proposal, our designers and copywriters create a prototype. We adapt it to your feedback and then move on to the user testing: We test the prototype on individuals from your target group.

The user testing went well? Perfect! Let’s start with the production. We draw, animate, and compose – we bring your topic to life. Are you happy with the result? If so, we finalize the product and hand you over the key to an easier world. Voilà.

Every project starts with a creative workshop: Together we analyze your topic and target group. In the next step, our creative team brainstorms suitable concepts and styles. Once you have decided on a proposal, our designers and copywriters create a prototype. We adapt it to your feedback and then move on to the user testing: We test the prototype on individuals from your target group.

1. Workshop

2. Prototype + user testing

The user testing went well? Perfect! Let’s start with the production. We draw, animate, and compose – we bring your topic to life. Are you happy with the result? If so, we finalize the product and hand you over the key to an easier world. Voilà.

3. Production

4. Final Product

How we work
  • 1. Workshop

  • 2. Prototype + user testing

  • 3. Production

  • 4. Final Product

Not all explainer videos are the same.

Animated videos offer a wide creative scope. As a leading Swiss explainer video agency, we will find the right style for your needs.

Digital

From abstract motion design to expressive character animation and customized elements, this style offers a wide range of digitally drawn and animated options.

Scribble

The classic among explainer videos. Hand-drawn graphics in line with the spoken text maximize the learning effect.

Combi

As the name also indicates, this type combines different styles. Live-action with additional animations adds more depth to the story and emphasizes individual aspects even more effectively.
Reto Vogt | Head of Content
The professionally illustrated and produced video by Cleverclip explains our complex software in only 90 seconds. The cooperation was pleasant, uncomplicated and always comprehensible thanks to a compelling process.

Reto Vogt Head of Content

Explain the world with a video.

Browse through the use cases below to learn more about our exciting projects.
Simplifying the world with the Adfinis wizard

Simplifying the world with the Adfinis wizard

The world of cloud development is complex and fraught with many challenges. However, the “Adfinis Wizard” provides some help with his magical powers. How to imagine this? That’s exactly where we came into play with an explainer video.

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Explainer videos for Swissmedic: How does a Corona vaccine work?

Explainer videos for Swissmedic: How does a Corona vaccine work?

Due to the Corona pandemic, intensive research is being conducted in the field of vaccine development. From mRNA-, vector- or protein vaccines, meanwhile, there are different methods with a lot of potentials. However, such a topic raises a lot of questions and uncertainties regarding the exact efficacy and the approach to the population. We were […]

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Commitment for more humanity – A project for the SRK

Commitment for more humanity – A project for the SRK

The Swiss Red Cross is committed to helping the weakest members of our society. With its Strategy 2030, it is focusing on new strategic directions to achieve the desired goals. We had the opportunity to support the SRC with an exciting illustration and a series of explainer videos.

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Save time and money – an explainer video for BLKB

Save time and money – an explainer video for BLKB

No more paperwork – that’s the motto for the new selfadmin of the BLKB. With this product, every company can now handle all administrative tasks quickly and easily online. We had the opportunity to demonstrate how this works exactly in an explainer video.

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Generali Switzerland: Video messages for the employees

Generali Switzerland: Video messages for the employees

As every year, we had the opportunity to visually support Generali Switzerland in the communication of their strategic planning. In addition to a revised interactive graphic, this year’s focus was on interviews with interactive animations in isometric style.

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Bad Zurzach – Vision 2030: A future in which all people live healthy

Bad Zurzach – Vision 2030: A future in which all people live healthy

The Health Promotion Foundation Bad Zurzach and Baden, the RehaClinic Group and the thermal baths all come from the same source. However, until now all areas have been operating individually from each other. This should change with the Vision 2030. To meet the challenges, the foundation wanted to use modern communications to convince and bring […]

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Living in style – with Koj

Living in style – with Koj

When we move, part of our furniture goes to the landfill and the other part has to be transported in an exhausting or expensive way – with a furniture subscription service this doesn’t have to be the case. Our task was to create an image video for this unconventional idea.

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The Digital Village Square – For more solidarity and neighbourhood help

The Digital Village Square – For more solidarity and neighbourhood help

The world is interconnected, but what exactly happens on our own doorstep? In the age of digitalization, an app should now bring the neighborhood closer together again. To demonstrate exactly how this works, we have created an explainer video.

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MyFoodRepo – Precise nutrition research with artificial intelligence

MyFoodRepo – Precise nutrition research with artificial intelligence

Developed by researchers, made for researchers – A revolutionary app is supposed to enable doctors and scientists to conduct precise nutritional research. We were allowed to illustrate the exact procedure in an explainer video.

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IGAKIS Connect – An explainer video to introduce an online platform

IGAKIS Connect – An explainer video to introduce an online platform

Connect – the new tool to simplify the complex workday. We had the opportunity to create a dynamic explainer video which illustrates the advantages of the new platform and its easy handling.

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Andermatt Biocontrol  – A visual journey into agriculture

Andermatt Biocontrol – A visual journey into agriculture

A biological insecticide to protect our food and environment – that’s the goal of Andermatt Biocontrol. For a successful communication to the consumer it was our task to create an exciting explainer video, which takes the viewer on a visual journey into agriculture.

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Swiss Textile – A an explainer video for a strategy presentation

Swiss Textile – A an explainer video for a strategy presentation

Swiss Textile aims to position Switzerland as the world’s leading competence centre for textile solutions – with the “Strategy 2025”. An explainer video should communicate this five-year strategy to the customers – and we had the opportunity to support Swiss Textile.

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Complex topics easily explained

Due to the stimulus overload, the human attention span has drastically decreased in the past years. To be more precise, it has shrunk by almost a quarter in just 15 years, from 2000 to 2015. As a result, it is becoming increasingly difficult to reach the target audience with the necessary information. That’s where an explainer video should come into play. It offers the following advantages:

  • visualizes complex topics based on storytelling 
  • conveys all relevant product information within a short time
  • allows specific targeting through the right medium 
  • combines an informative script with appealing moving images 
  • resonances with the audience thanks to successful user testing 
  • can be used in a variety of areas and on different distribution channels

FAQ about explainer videos

  • 1. Why are Explainer Videos expensive?

    Creating an explainer video is a very complex process and requires a lot of resources. The final price varies depending on the production method and individual needs.
    There are online programs that allow you to create your own explainer videos, but these are usually templates that do not take individual preferences into account.

  • 2. How much do Explainer Videos cost?

    The more you create by yourself, the less an explainer video costs. If an explainer video is made professionally, the price depends on the company. The type, length and style are decisive for the effort and therefore the costs of the professionals. A lower limit for professional videos of average length can be set at 4’500CHF.

  • 3. How long should Explainer Videos be?

    There is no general answer to this question. The length of the explainer video is determined by the content, type, target group and channel. From experience, however, it can be said that viewers react best to videos between 1 and 2 minutes.

  • 4. How to create Explainer Videos for free?

    There are several free websites and software with which you can create explainer videos with certain limitations. Whether this serves the purpose or whether a professional should be contacted depends on the size of the audience, the expected effect of the video and the project in general.

  • 5. What is a Screencast?

    A screencast is a recording of how someone uses an app, website or similar – it is accompanied by a voice over. Screencasts are the classics among the explainer videos for any kind of software. The viewer immediately sees how everything works in the real application and can follow it one-to-one.

  • 6. What are Explainer Videos used for?

    Explainer videos have an infinite spectrum of possible applications. They can be used for every target group and every situation. They can even be adapted to the channel used, such as e-mail, website or social media. Explainer videos can therefore be used for internal training, the first product presentation, advertising, teasers at trade fairs, team presentations on the website, etc.

  • 7. How to make an Explainer Video?

    Advertising your brand or product and have finally chosen to use an explainer video to showcase your products and draw the attention of your target audience but are now at the point when you are thinking about how to make an explainer video? This is no need to worry. Making an explainer video for a brand’s product or services means that the video has to show the advantages of purchasing the product.

    There are 2 major things to be considered when creating an explainer video for your business.

  • 8. How can Explainer Videos help businesses?

    Explainer videos can be used for any subject and convey information faster than any memo – saving the company time. Furthermore, digital elements are also more interesting for viewers, so that more employees watch and understand an explanatory video.

  • 9. How can Sales Managers use Explainer Videos?

    Performance and sales analyses as well as product details can be presented in a comprehensible way in an explainer video. In addition, explainer videos can be used to make the onboarding of new employees and internal training in general more efficient.

  • 10. How can Marketers use Explainer Videos?

    Explainer videos can be tailored to any target group or product. This makes them an optimal means of addressing customer needs and reaching customers.

  • 11. How can HR Managers use Explainer Videos?

    Explainer videos can be used to make the onboarding process for new employees or internal training on the new time recording system efficient and attractive. Furthermore, announcements of all kinds also benefit from an interesting presentation.

  • 12. What is 2d Motion Graphics Animation?

    2D motion graphics animations rely on moving and sometimes colorful elements but no characters to explain complex content. This type of explainer video is very well suited for abstract topics like transformations or visions. But also product videos work as 2D motion graphics animation.

  • 13. What is Live Action Animation with Track Elements?

    In a live-action film with animated elements, video material from the real world is used and the explanation of the facts is supported by two or three-dimensional graphic elements. The idea is to support the personal character of the real film with understandable digital elements. In this way the viewers are addressed personally and informatively. Product presentations in which an expert explains a product serve as an example.

  • 14. What is 2d Character Animation?

    2D character animations focus on characters that act in two-dimensional space. They work with the perspective of the viewer to create a kind of depth. This kind of animation is ideal for stories that focus on people. For example, for new employees or team building.

  • 15. What is 2.5d Animation?

    For 2.5D animations, two-dimensional elements are used, which can move in a three-dimensional space. This mixture of 2D and 3D is ideal if you want to give your 2D animation that certain something and at the same time make the whole video look more real.