"Content-Marketing", a buzzword nowadays with many definitions, descriptions and endless possibilities. It refers to the creation of valuable, relevant content in order to effectively address your target audience, to inspire them and build a long-term relationship. In this category, we share all the essentials you need to know about content creation, emerging trends, and formats that are crucial for your marketing strategy. This way, you can leverage the strengths of the various formats and distribute the content across a variety of channels.
What storytelling is and how it engages us
We are glued to the lips of the storyteller, a shiver runs down our spine and we simply can’t blink any more – that is the effect of good storytelling. In our international, Anglicised world, this is called storytelling. Content What is storytelling? Tips for good storytelling Storytelling within the company Storytelling in marketing and […]
A quiz as a power tool in Content Marketing
Who were you in a previous life? Which celebrity does your personality resemble? Which city are you made for? These and similar quiz questions are especially popular on social media. But a quiz can also be used in many different ways in a company and can also provide valuable customer information. And by that, […]