Presentation Design

Creating a professional presentation which captivates your audience can be a challenge.

That’s where we come in, with clear design that conveys complex subjects in an understandable and entertaining way. We create each presentation individually and tailor-make it to your wishes so that you can meet your target audience at its level.

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Presentation Design for young startups to established corporations.

Say goodbye to boring old slideshows, and say hello to professional presentations

You go to a conference, walk into a meeting room, sit in an empty chair and expect to be enlightened about a specific topic. But instead, you find yourself looking around, then at your watch or your phone. For the speaker, this is one of the most dreaded outcomes when presenting at a public event: losing their audience.

Everyone knows that according to David Paradi’s annual presentation survey, the three main things that simply annoy audiences the most about live presentations are:

  • Slides that include full sentences of text
  • Speakers reading their slides
  • Text that is too small to read

The issue at hand is text. As a speaker, you create what you think to be wonderful-presentation, but you fail to focus on the central message and takeaway you want your audience to leave with. Instead, you try to cram everything you want to say, verbally, into a slide.

Let’s try something different. At Cleverclip we believe the world is visual, and problems are better explained with images, video, and animations. Presentations are no different. The secret, as with every other communication channel, is to think about who’s on the other side of that room. Who’s listening to what you have to say? These are the people who will dictate what you include in your presentation.

Sometimes it’s better to learn with someone who has been at it already for a couple of years. If you look at brands such as Airbnb, you’ll see they’ve got it right iteration after iteration – until finally creating a great presentation deck.

We are proud and honoured to have worked with top Swiss, French, German and international brands, and have also learned from them in the process. That’s why we believe we can be the right partner for your presentation design challenge.

We use animation software rather than conventional presentation software like PowerPoint, so you’ll receive a professional presentation, both in terms of content and aesthetics – benefitting from our complete freedom in creative design and the multitude of possibilities we offer.

We have created our own software for producing fully animated and individually designed presentations. One of our consultants will be involved in the entire production process, providing you with a contact person from the initial concept to the final product.

Nothing is left behind.

Where can Presentation Design be useful?

Pitch Decks

When you present an idea, you only have a small window of time to trigger the interest of the audience. We'll create a visual story for you that will convey your message convincingly.

Meetings

Farewell to boring slides and long text! We help you to spice them up with captivating graphics to impress the audience from the first second on.

Conferences or Workshops

We not only ensure that your presentation strengthens the brand image, but also create a convincing design with which you can leave a lasting impression.

How we turned a trade fair film into a successful presentation for Glutz AG

Exhibition film & presentation design for Glutz AG

The Task

Based on the design elements used on the trade fair film, we created a presentation deck to support the CEO in his speech about the company.

A simple PowerPoint presentation was not very original, utterly boring and hardly able to captivate the audience. So the challenge for us was to develop a presentation design that communicated the most important facts about the company in an original way being able to support the speaker in the best possible way.

The Solution

As the basic design elements of the trade fair film was already developed and the target group was largely the same, we were able to concentrate fully on the presentation design. It was clear to us from the beginning that simply using a video like the trade fair film would not work.

In contrast to a trade fair film, which runs at the stand and works on its own, a presentation lives from the speaker and the presentation should serve as a visual support for the speaker. For us this meant that we had to work according to the motto “less is more”.

So we decided to combine our proven icons with crisp texts. The design and the concise and precise text make the presentation stand out from ordinary PowerPoint presentations. Without overloaded slides, always stylistically oriented towards the trade fair film and visually convincing, we have produced a presentation for Glutz that optimally accompanies lectures and talks.

Both the trade fair film and the presentation design were convincing – and Glutz, for its part, gave us the unique opportunity to gain a detailed insight into the subject of smart homes and their locking systems.

How exactly does a Presentation Design project comes to life?

As with most projects, it starts with a creative workshop: We get to know the client and discuss important key points such as specific deadlines, organizational issues, the respective target group and the content of the presentation.
We create a persona, i.e. a fictitious representation of the client, which enables us to adapt the contents of the presentation to the respective audience in an optimal way.

In the next step we develop concept proposals, different moodboards and styles that are best suited to the topic. The customer determines which solution approach should be implemented in the end.

Since we create a draft at an early stage, we can react very quickly to customer feedback and make corrections if necessary.

The result is a high quality end product that fully meets your needs and those of your target group and optimally reflects the company profile.

And apropos, if the customer has already created a presentation and just wants to spice it up with some illustrations, we are always open for this and can adapt our working process very flexible.

Trade fair film & Presentation Design for Glutz AG

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I was able to complete our project with friendly, highly professional Cleverclip people who were completely focused on the goal. The result exceeded my expectations. And all within the agreed budget and deadline. Bravo Cleverclip!

Bruno Ruesch Head of Marketing Communications

We appreciate the consistent and creative implementation competence, goal-oriented and focused on the essentials. With their flexible way of thinking, Cleverclip managed to present our highly complex content in a simple and understandable way.

Francine Thurnher Head of Communications

Working with Cleverclip is uncomplicated, creative and straight to the point. We immediately felt understood by the team and were not disappointed: The results fully convinced us and our target group.

Verena Jucker Head of Communications

Everything you need to know about Presentation Design

1. What is Presentation Design?

PowerPoint presentations and slides have been used to stimulate the audience and help the speakers in enforcing important and noteworthy points. Something this simple cannot be created badly, right? Sadly, this is wrong. Just because people know how to create slides does not mean that they do it well enough to impress a professional crowd or to impress a team of prospective investors. PowerPoint presentations are losing their appeal, which is why presentation design has grown more and more important.

What is Presentation Design?

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2. Why Presentation Design matters?

The presentation slide engages the audience with its use of texts and fonts, images, and colors during the presentation helping the speaker lay emphasis on specific areas of the subject matter and draw their attention towards exciting and interesting aspects of the slide. Because this is where the audience focuses a lot of their gazes on, presentations are no longer allowed to be done shabbily. People now notice slides that are not paid attention to and prefer well-designed products and information. This is why presentation designers are needed.

Why does Presentation Design matters?

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3. How to simplify a presentation?

A presentation can be a complete disaster when poorly executed for both the presenter, who will feel completely confused by the disjointed and poorly-pieced slide and the audience, who will be completely bored during the presentation. Presentations, in fields such as science and technology, can be quite complex due to the terms, facts, and figures used during these presentations. There becomes a need to simplify the presentation to aid understanding. 

How to simplify your presentation?

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4. How to improve the design of your presentation?

Memorable presentations are backed by great slides and the great slides are created by using great designs. Although the design of the presentation slides can be overlooked, it is important to know that the audience can spot a poorly-made slide and this can cause them to lose interest in the presentation after one or two hours thereby reducing the level of interest in the brand. 

How to improve the design of your presentation?

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