What types of Interactive Content are there?

The numbers have shown that 93% of marketers agreed that Interactive Content is better for the education of its customers than static content. This number is further enforced by 88% of marketers who said Interactive Content is an effective choice in differentiating their brand from that of the competitors. The beauty of numbers is that the marketing strategies have been tried and these marketing experts have been satisfied with the results gotten. 

While we recognize that content creation is the best way to introduce a brand and tell its target audience what it is about, boring content cannot help the brand get to where it needs to be. Engaging the audience with Interactive Content is the best type of content that lays a firm foundation for generating and converting leads. Online audiences have become so powerful because modern customers love to perform an online search before making a purchase and you need to provide the content to progress that journey.

What types of Interactive Content are there?

The best types of Interactive Contents are as follows:

  • Infographics: These are a visual presentation of data in forms of charts, graphs, etc accompanied with minimal text. Infographics are mostly filled with images to attract and hold the viewer’s attention and with very little text to explain some parts of the images further. With content, there are two types of infographics. The static and motion infographics. The motion infographics are the interactive infographics as they engage the users in actively clicking on arrows and other aspects of the image to get more information. When used successfully, they can bring large amounts of traffic, links, and improve user engagement.
  • Interactive videos: With the rise in video marketing, video content is being consumed faster than texts. With more than 50% of consumers preferring videos from brands than any other type of content, it is easier to get in touch with these customers by making video content very interactive. Video content has a very better reach as studies have shown than Facebook video posts have a 135% greater organic reach than photo content.
  • Surveys and polls: These are the best ways to interact with the customers. Polls and surveys make use of custom-made to get feedback and user data. They are usually short-enough to get encourage participation and long enough to get valuable information.
    • Poll forms: are generally between two to five different options and require minimal interaction.
    • Surveys: require more interaction and are more complex than surveys. This gives more insights to customer choices and is long enough to make a concrete decision.
  • Calculators: This is for purely numerical purposes. Customers understand the need for numbers and will be delighted when a calculator can be used to give a result specific to their needs. When using calculators, questions are asked with answers given in figures and these answers are calculated real-time (using a formula) and given to the customers. According to Single Grain, a calculator provides precise results that are suitable for complex strategies. Instead of writing a lot of content describing a product or service, a calculator offers an accurate output of the gains resulting from purchasing that product or service.

Other types of Interactive Contents include:

  • Assessments
  • EBooks and white papers
  • Games
  • Contests
  • Emails.

Interactive Content, when used well, can generate more user engagement than static content can. Since Interactive Content tools are everywhere we look online, it is easy to generate important decisions and create the right awareness for your brand.

Interactive Content we created

An individualized e-learning app for Swisscom

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Knowledge transfer through an interactive quiz

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Action Christkind – Christmas card and conducting example for the post

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Dump the Trump – Card Game, Explanation Video, Website and Kickstarter Campaign

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For swissmilk recipes with Instagram stories in the right light

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