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How can a survey drive engagement?
Surveys are incredibly powerful tools that, when used properly, can deliver valuable insights while fostering strong interaction between brand and audience. Below are some examples of how surveys can help you increase your engagement rate:
1. Interactive Online Surveys: On the webpage, interactive surveys, in which the viewer becomes an active participant, ensure longer dwell times and higher interactions. Interactive surveys can be designed in various ways, for example with clickable buttons and icons, or in the form of a game. There are no limits to creativity! They also serve as a great tool in the internal communication to engage employees and allow them to give feedback anonymously. This way you can respond to employees’ wishes and suggestions, implement them and improve the working atmosphere in the long term.
2. Live Surveys: Especially during a live event, surveys can actively drive engagement with the audience. With apps such as SlideLizard you can easily create your own survey and let the audience vote from their smartphones. Together with your target group, you can then discuss the results and create an interactive event.
3. Surveys for Social Media: The algorithm makes it very difficult today to assert oneself on social media and to stand out in the crowd. Embedded surveys can contribute significantly to the engagement rate while also collecting valuable user opinions.
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