Surveys

Base decisions on objective data. Surveys are an unbiased approach to decision-making. Stop relying on “gut feelings”, begin discussing the right things.

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You need your audience to interact with your online content

You need to drive your business forward and capture the voices and opinions of the people who matter most to you: Your clients and employees. And you need to do it in a scalable way, not losing sight of your brand values.

Surveys show that surveys never lie

Long, short - No matter the form, surveys bring measurable, comparable and objective information about your audience, remove the uncertainty from decisions, help you establish relationships and grow your business further.

No more gut feeling

No more gut feeling

Your customers keep the company alive. Therefore, make smart decisions based on customer feedback, not random assumptions.
Evoke discussion

Evoke discussion

Consider your feedback, analyze your survey results and find valuable solutions together with your target group.
Understand results

Understand results

Surveys enable you to analyze your strengths and weaknesses and thus to position your company appropriately.

Roche’s example proves the point

Roche is undergoing a transformation towards a more agile and digital organization. And this is accompanied by many emotional changes. An interactive survey is intended to measure the employees' well-being.

Read the full use case

Frequently asked questions on surveys

  • 1. What is the difference between an out-of-the-box survey and a professional survey?

    Meanwhile, there are a variety of online tools that can be used to create surveys quickly and easily by yourself. Although you have different options depending on the tool, you are relatively limited with the online templates, especially in terms of design. For simple topics, an out-of-the-box survey is nevertheless well suited, as it of course still serves the purpose: To obtain information about your target group.

    For more complex or longer surveys, however, a professionally created survey can be useful. You receive direct support in the target group analysis, so that the questions can be adapted more precisely to the fulfilment of your company goals. The design is also individually adapted to the company profile and the target group.

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  • 2. How can a survey drive engagement?

    Surveys are incredibly powerful tools that, when used properly, can deliver valuable insights while fostering strong interaction between brand and audience. A higher level of engagement can be achieved, for example, in the form of interactive surveys, live polls at events or on social media channels.

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  • 3. What could I do with a survey?

    The goal of a survey is to find out people’s opinions on certain topics by means of random samples and thus to make statements about broader sections of the population. Surveys are suitable for academic work as well as market research surveys. In general, a survey enables the following:

    1. Measurable and targeted information about the target group and therefore a better decision-making process, customer retention and company growth.

    2. Stimulation of discussion: You can discuss survey results with your target group and implement solutions together.

    3.  Decisive analyses: Surveys enable you to understand the strengths and weaknesses of the company and thus to position the company correctly.

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  • 4. How to create a survey?

    Depending on the topic, goal and target group, surveys can differ of course. Nevertheless, there are some general components that need to be considered. Most importantly, the questions should provide evaluable data and the number of the survey participants has to be representative. The following steps should be considered:

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  • 5. Was ist eine Umfrage?

    A survey is a method of collecting information from a representative group of people, usually with the aim of transferring the findings to a larger population. The survey is one of the most important instruments of social sciences as well as market research and behavioral research for data collection. Surveys are most often used as questionnaires, both in writing and online.

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