What is a landing page?

A landing page is a stand-alone website where visitors (as the name suggests) “land” and go directly to a certain offer without any distractions. Its primary goal is customer acquisition. The landing page has a “call-to-action”, which motivates the user to engage in a certain action. This can be, for example, the registration for a webinar, an e-book download or a product purchase. Although the landing page is often registered under the domain of the homepage (e.g. www.homepage.ch/landingpage), it is generally a stand-alone page and cannot be reached via the navigation menu of the web page, but from other distribution channels such as YouTube, Facebook, via an add-in, the search engine or an e-mail campaign.

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