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Read MoreThrough visual storytelling, videos allow a message to be conveyed much more effectively and in less time. Storytelling activates completely different parts of the brain than analytical facts, so that above all an emotional connection to the audience can be built. The target group can thus identify with the message better, understand it more easily and store it better in long-term memory. The following figures confirm how effective video content can be:
Commitment for more humanity – A project for the SRK
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