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What are landing pages used for?
A properly designed landing page offers a precise and simple focus – and thus a targeted approach to customers and interests. That’s why a landing page enables much higher conversions than a normal web page. Here’s an overview of why a landing page definitely pays off:
1. We can interact directly with the user through a clear and easily recognizable call-to-action. Unlike a normal homepage, a (good) landing page does not distract by other buttons and allows the user to make better decisions.
2. A landing page can generate a higher ranking in the search engine and therefore more traffic by using topic-related keywords. 3. Using a landing page allows you to segment according to specific interests and needs and thus address the target group with relevant offers. The more landing pages you have, the more specifically you can identify your offers by different personas.
4. Through its minimalist design, a landing page conveys the main message clearly and in the shortest possible time – before the visitor loses attention.
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