Landing Pages

Want to generate leads and boost your conversions? Time for your landing page! With its clear focus, the landing page is the best option to encourage the target audience to take a specific action.

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Landing Pages Landing Pages

Some inspiring landing pages

Let’s set sail – TPL celebrates its 60th anniversary

Let’s set sail – TPL celebrates its 60th anniversary

Dump the Trump – Card Game, Explanation Video, Website and Kickstarter Campaign

Dump the Trump – Card Game, Explanation Video, Website and Kickstarter Campaign

Ready to unfold? Interactive web design for our event

Ready to unfold? Interactive web design for our event

Is a landing page worth it?

A typical website homepage is fairly extensive. Great for informing visitors about the company. Bad for boosting your conversions. A landing page provides a clear focus and thus conveys the main message clearly, concisely, and quickly. Here are some top reasons for creating a landing page:
  • Exciting user experience through integrated interactive elements
  • SEO optimization for your specific offer and thus more traffic
  • Segmentation according to specific interests and needs of the target group
  • Clear focus and thus higher conversions
  • Appealing visual presentation of your information
  • Valuable data on customer behavior

How do we create interactive projects?

We start with a creative workshop: Together, we analyze your topic and your target group. Afterwards, our developers brainstorm to come up with suitable user flows.

Based on the appropriate user flow, we design a wireframe that shows the entire content in a simple layout. To ensure that your wireframe is really convincing, we test it on people from your target group.

The user testing was successful, and you’re happy with the content? Great, let’s get started! We design, we develop, we program.

Are you convinced? Awesome! We finalize the product and hand you over the key to an easier world. Voilà.

We start with a creative workshop: Together, we analyze your topic and your target group. Afterwards, our developers brainstorm to come up with suitable user flows.

1. Workshop +
User Flow

2. Wireframe + User testing

Based on the appropriate user flow, we design a wireframe that shows the entire content in a simple layout. To ensure that your wireframe is really convincing, we test it on people from your target group.

The user testing was successful, and you’re happy with the content? Great, let’s get started! We design, we develop, we program.

Are you convinced? Awesome! We finalize the product and hand you over the key to an easier world. Voilà.

3. Design +
 Development

4. Final product

How We Work
  • 1. Workshop +
User Flow

  • 2. Wireframe + User testing

  • 3. Design +
 Development

  • 4. Final product

Didn’t find the right thing yet?

Discover more interactive formats:
Websites & Apps

Websites & Apps

Stand out from the crowd with an exclusive design and a stunning user experience.
Learn more
Interaktive Infografiken

Interaktive Infografiken

Convey complex facts and figures in a compelling way.
Learn more

FAQ about landing pages

  • 1. What are landing page best practices?

    In order for the landing page to reach its full potential, some elements should not be missing. The most important thing is to catch the attention of the users in the shortest possible time and integrate a clear “call-to-action”. Meanwhile, there is a wide range of online tools that can be used to create an appealing landing page. Some important steps that you should consider when creating the landing page are the following:

    1. Align the landing page with a single, clearly defined goal. This could be an e-book download, product sale,  e-mail list subscription, etc.

    2. Make sure that the form is simple and as short as possible. Do not make it unnecessarily long, otherwise you risk higher drop-out rates.

    3. Integrate customer reviews.

    4. Create an appealing, but clear design.

    5. Do not forget mobile optimization

    6. Analyze the landing page to find out exactly what the target group wants. A/B tests, website analytics or heat maps particularly suitable.

  • 2. what are the benefits of video landing pages?

    Through visual storytelling, videos allow a message to be conveyed much more effectively and in less time. Storytelling activates completely different parts of the brain than analytical facts, so that above all an emotional connection to the audience can be built. The target group can thus identify with the message better, understand it more easily and store it better in long-term memory. The following figures confirm how effective video content can be:

    1. Videos are considered a powerful engine to boost conversions.
    2. Landing pages with video content even show about 80% higher conversions.
    3. 64% of consumers confirm that they are more likely to buy a product after watching the video.
    4. Corporate pages with embedded video are also 53 times more likely to appear on the first Google page than pages with pure text content.
  • 3. What is the anatomy of a landing page?

    A landing page is a stand-alone web page that leads a visitor directly to a certain offer without distractions. The landing page therefore contains the most important product advantages, a form to be filled out and a call-to-action. Each landing page is individual, but 5 core elements should not missing:

    – USP (Unique selling proposition)

    – Picture or Video

    – Product advantages

    – Customer reviews (social proof)

    – clearly recognizable call-to-action (e.g. for filling out a form)

  • 4. What is a microsite?

    A microsite belongs to a specific website, but is moved to a separate domain for content reasons. The microsite focuses on a product or service and can comprise one or more pages. Due to the special focus, the products or services are shown to better advantage than on the main page and can therefore be presented to the target group in more detail. The design can be individually adapted to the respective online campaign and is not necessarily bound to the corporate design of the homepage. microsites are particularly suitable as SEO tools for improving search engine rankings.

  • 5. What are landing pages used for?

    A properly designed landing page offers a precise and simple focus – and thus a targeted approach to customers and interests. That’s why a landing page enables much higher conversions than a normal web page.

  • 6. Wie kann ich eine Landingpage erstellen?

    If you have never created a landing page before, it can be a quite complex process. In order for the landing page to become a powerful marketing tool, a few important factors must first be considered:

    1. The “rule of one”: An effective landing page must have a clear focus. Otherwise it is not a landing page. In general, it should be designed as minimalistic as possible and contain one core offer, one message explaining this offer and one “call to action”.

    2. “Above the fold”: The term refers to the upper part of a web page, i.e. the area that is directly visible when the page is opened without scrolling. After all, the landing page should convey three core elements quickly and precisely within the first few seconds: – what do you offer? – what benefit does the target group have? – what does the visitor have to do to get the benefit?

    3. Name the product benefits: What exactly can customers expect from your product? Integrate the product benefits to show the user which problem the product will solve.

    4. Testimonials: 84% of consumers make decisions based on personal recommendations. Integrate short reviews from customers who have already had experience with the product or your brand.

    5. Storytelling: Telling stories arouses emotions. And once emotions come into play, decisions are made irrationally. So if you succeed in wrapping the entire landing page in a vivid story, you can look forward to far more response.

    6. Registration form: The form is an important part of a landing page to add leads to the distribution list. Be careful to collect only the most necessary information so that the form does not become unnecessarily long.

    7. Mobile optimization: Make sure that the page is easy to use from your cell phone, has a short loading time and that the CTA or form can be opened without difficulty.

    8. Analyze the landing page Everything may look quite different in practice. You can only know how successful your landing page really is when you test and analyze it. For example, heat maps, may be suitable for this. But also user surveys, analytic tools like Google Analytics or AB-Tests are helpful to measure the landing page performance. For the actual creation of a landing page, there are several online tools. Here are some popular programs:

    – Leadpages

    – Hub spot

    – Unbounce

    – Instapage.

  • 7. What are the differences between a landing page and a microsite?

    Both sites focus on a specific topic and are therefore used as an intensive marketing tool in online campaigns.

    The landing page is a “stand-alone” page through which the user should act as quickly as possible. It has a clearly recognizable CTA and no distracting buttons. A microsite, on the other hand, presents the topic in a more complex way than a landing page and can therefore be more extensive. The user is deliberately given time to learn more about the product. This is why a microsite is particularly suitable for campaigns with products that require explanation.

    A landing page usually adapts the appearance of the main page and can therefore be created more quickly. It is particularly suitable for lead generation of smaller offers that do not need extensive explanation. The user can enter his data directly in a corresponding form without distraction.

  • 8. What is a landing page?

    A landing page is a stand-alone website where visitors (as the name suggests) “land” and go directly to a certain offer without any distractions. Its primary goal is customer acquisition. The landing page has a “call-to-action”, which motivates the user to engage in a certain action. This can be, for example, the registration for a webinar, an e-book download or a product purchase. Although the landing page is often registered under the domain of the homepage (e.g. www.homepage.ch/landingpage), it is generally a stand-alone page and cannot be reached via the navigation menu of the web page, but from other distribution channels such as YouTube, Facebook, via an add-in, the search engine or an e-mail campaign.