You need users to complete an action on your website
Your homepage isn't designed to convert but designed with a general, exploratory purpose in mind. It speaks to brand and corporate values. Every link that doesn’t represent your conversion goal is a distraction that will reduce your conversion rate.
Optimize for conversions with an incredible Landing Page
It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.
Frequently asked questions about landing pages
1. What is a microsite?Read More
A microsite belongs to a specific website, but is moved to a separate domain for content reasons. The microsite focuses on a product or service and can comprise one or more pages. Due to the special focus, the products or services are shown to better advantage than on the main page and can therefore be presented to the target group in more detail. The design can be individually adapted to the respective online campaign and is not necessarily bound to the corporate design of the homepage. microsites are particularly suitable as SEO tools for improving search engine rankings.
2. What are landing pages used for?Read More
A properly designed landing page offers a precise and simple focus – and thus a targeted approach to customers and interests. That’s why a landing page enables much higher conversions than a normal web page.
3. Wie kann ich eine Landingpage erstellen?Read More
If you have never created a landing page before, it can be a quite complex process. In order for the landing page to become a powerful marketing tool, a few important factors must first be considered:
1. The “rule of one”: An effective landing page must have a clear focus. Otherwise it is not a landing page. In general, it should be designed as minimalistic as possible and contain one core offer, one message explaining this offer and one “call to action”.
2. “Above the fold”: The term refers to the upper part of a web page, i.e. the area that is directly visible when the page is opened without scrolling. After all, the landing page should convey three core elements quickly and precisely within the first few seconds: – what do you offer? – what benefit does the target group have? – what does the visitor have to do to get the benefit?
3. Name the product benefits: What exactly can customers expect from your product? Integrate the product benefits to show the user which problem the product will solve.
4. Testimonials: 84% of consumers make decisions based on personal recommendations. Integrate short reviews from customers who have already had experience with the product or your brand.
5. Storytelling: Telling stories arouses emotions. And once emotions come into play, decisions are made irrationally. So if you succeed in wrapping the entire landing page in a vivid story, you can look forward to far more response.
6. Registration form: The form is an important part of a landing page to add leads to the distribution list. Be careful to collect only the most necessary information so that the form does not become unnecessarily long.
7. Mobile optimization: Make sure that the page is easy to use from your cell phone, has a short loading time and that the CTA or form can be opened without difficulty.
8. Analyze the landing page Everything may look quite different in practice. You can only know how successful your landing page really is when you test and analyze it. For example, heat maps, may be suitable for this. But also user surveys, analytic tools like Google Analytics or AB-Tests are helpful to measure the landing page performance. For the actual creation of a landing page, there are several online tools. Here are some popular programs:
– Hub spot
4. What are the differences between a landing page and a microsite?Read More
Both sites focus on a specific topic and are therefore used as an intensive marketing tool in online campaigns.
The landing page is a “stand-alone” page through which the user should act as quickly as possible. It has a clearly recognizable CTA and no distracting buttons. A microsite, on the other hand, presents the topic in a more complex way than a landing page and can therefore be more extensive. The user is deliberately given time to learn more about the product. This is why a microsite is particularly suitable for campaigns with products that require explanation.
A landing page usually adapts the appearance of the main page and can therefore be created more quickly. It is particularly suitable for lead generation of smaller offers that do not need extensive explanation. The user can enter his data directly in a corresponding form without distraction.
5. What is a landing page?Read More
A landing page is a stand-alone website where visitors (as the name suggests) “land” and go directly to a certain offer without any distractions. Its primary goal is customer acquisition. The landing page has a “call-to-action”, which motivates the user to engage in a certain action. This can be, for example, the registration for a webinar, an e-book download or a product purchase. Although the landing page is often registered under the domain of the homepage (e.g. www.homepage.ch/landingpage), it is generally a stand-alone page and cannot be reached via the navigation menu of the web page, but from other distribution channels such as YouTube, Facebook, via an add-in, the search engine or an e-mail campaign.