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What is the anatomy of a landing page?
A landing page is a stand-alone web page that leads a visitor directly to a certain offer without distractions. The landing page therefore contains the most important product advantages, a form to be filled out and a call-to-action. Each landing page is individual, but 5 core elements should not missing:
– USP (Unique selling proposition)
– Picture or Video
– Product advantages
– Customer reviews (social proof)
– clearly recognizable call-to-action (e.g. for filling out a form)
Unique Selling Point: The USP is what sets you apart from the competition. Show what you do differently and above all better to position the company correctly.
Picture or video: First impressions count, as we all know, and that’s exactly why you need a convincing visual element. Pictures are processed faster by our brain and therefore attract attention. At the same time, emotions can be transported better, so that a stronger bond to the web page visitor can be established.
Product advantages: Explain the respective added value of the product. Think carefully about the problems (“pain points”) and the appropriate solution, that the product or service solves.
Customer reviews: Product reviews will serve as a social prood and thus increase your credibility.
CTA: The main goal of the landing page is lead generation. Motivate your webpage visitors to enter their e-mail address or fill out a form to add the contacts to your database.
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