What is an interactive content platform?

An interactive platform is a targeted and personalized content that enables an immersive experience for both, the external and internal communication. Via an interactive web portal, users get access to specific information, products and offers. They can use interactive elements to adapt the content to their own needs, either in whole or in part. News, company updates, facts and figures are thus wrapped in an interactive experience and communicated to the user in an appealing way. An interactive platform can be either part of the website or act as a stand-alone portal.