How to create an interactive infographic?

Most infographics become “interactive” when the user scrolls and clicks on specific elements to obtain additional information. So before you start creating your interactive infographic, you should carefully consider what information will be interactive and what elements (e.g. links or buttons) will be used.

Interactive infographics are usually implemented with HTML5, Javascript and JQuery. In principle, a static HTML page with integrated scripts is created first, which then enable the dynamics. For the creative design of an infographics there are also a variety of online tools.

Here is a selection of particularly popular programs:

1. Visual.ly

2. Canva

3. Visme

4. Cartographer (for interactive maps)

5. Bitable

6. Adobe spark

Besides the use of online tools, it is also possible to work with a professional agency. This is especially useful if the topic is complex and contains a lot of information and facts. Despite higher costs, an agency knows exactly how the information should be presented in order to provide the audience with a decisive added value. The creative team will help you to professionally integrate interactive elements to create a breathtaking user experience. A good agency will also always try to find a good price-performance ratio for different budgets.

At Cleverclip, for example, we work together with the client to find the ideal approach for the project implementation. Our projects usually start with a creative workshop, where we gather all the necessary information regarding the topic and target group and answer any questions that arise. According to the customer feedback, we develop a suitable style that perfectly conveys the information to the target group.

Regardless of whether the infographics are interactive or static, some general factors should always be considered:

1. Target and target group analysis: What information should be illustrated? Define the goal at the beginning and analyze your audience in detail. Finally, the infographics should be in line with the needs of the target group and the brand message, both in terms of design and content.

2. Key message and added value: The infographics should convey a key message as well as the most important points that the audience can comprehend within a short time. Also make sure that the infographics provide the audience with a decisive added value.

3. Catchy headlines: Short but expressive headlines suggest exciting content even at first glance. Make sure that the headlines are relevant to the content of the infographic but also catch the viewer’s curiosity.

4. Visually appealing: Effective infographics are characterized by a good balance between graphics and negative space. Without sufficient negative space, every infographic quickly becomes overwhelming. The color scheme also plays a role: In general, the rule of thumb is to limit yourself to a maximum of three colors from the color palette, with the lightest color marking the background and the two darker, different elements.

5. Avoid too much branding: All brand-specific content can very quickly be perceived as obtrusive sales and invalidate the narrative magic of infographics.

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