Interactive Infographic

Interactive infographics can be designed in different ways. In most cases, interactive elements are integrated in the form of buttons, links or graphics that provide the user with additional information when they click on them. Another option would be an infographic in the form of a timeline that moves with the user and thus reveals more information step by step. Interactive infographics are usually implemented with HTML5, Javascript and JQuery. In principle, a static HTML page with integrated scripts is created first, which then enable the dynamics.

Data visualization allows you to visualize your information using computer-based methods, e.g. as a diagram or a map. Data visualizations are particularly effective because they represent complex information in a way that is easy to understand and thus convey the message clearly and concisely. Especially comparisons, analyses and trends can be presented effectively.

All information that should be conveyed through storytelling can be visualized with an infographic. This way, even complex relationships become comprehensible and remain longer in the memory. However, an ordinary infographic can quickly appear overwhelming to the user, especially when dealing with a large amount of information. And this is where interactive infographics come into play. Interactive infographics are particularly suitable for visualizing longer processes and complex information.

Most infographics become “interactive” when the user scrolls and clicks on specific elements to obtain additional information. So before you start creating your interactive infographic, you should carefully consider what information will be interactive and what elements (e.g. links or buttons) will be used.

Interactive infographics are usually implemented with HTML5, Javascript and JQuery. In principle, a static HTML page with integrated scripts is created first, which then enables the dynamics. For the creative design of an infographics there are also a variety of online tools.

An interactive infographic allowed to convey a variety of information in an attractive way. It is versatile and can be used on different distribution channels, e.g. on a landing page, social networks, web page, newsletter, or even during events. Interactive infographics are particularly effective because they combine graphics, colors and valuable information, divide them into compact sections and at the same time encourage the active participation of the audience.

An infographic allows to present a variety of complex information clearly and precisely. The main goal of an infographic is to convey knowledge quickly and in an entertaining way. With additional interactive elements, the user is not only a passive observer, but can interact directly with the content and, for example, obtain more information on a topic by clicking and scrolling. This allows even complex messages and information to be placed in an infographic without being perceived as too overwhelming..

Infographics can be used in a wide range of fields. These include:

1. Presentation of complex data: A large number of data and figures can quickly overwhelm the user. Infographics help to present complex information in an easily understandable and vivid way.
2. Product explanation: Infographics can visually summarize the most important information about a product and its advantages.
3. Draw comparisons: Infographics are a good way to compare different products or services and support the consumer in the decision-making process.
4. Recruitment/Job search: During the application process you should stand out from the crowd! So why not spicing up your resume? Infographics can highlight your qualifications and skills in a completely different way than an ordinary resume.
5. Consumer information: Infographics provide a good overview of product information and can therefore be relevant to purchasing decisions.
6. Better understanding of certain topics: It may difficult to explain or understand some information just verbally. The combination of images and textual elements packs your topic into a vivid visual story and thus enables certain concepts and processes to become comprehensible.

In general, any information (especially involving a high number of figures) can be wrapped in exciting infographics to bring the facts and data to life. In this way, you raise your target group’s awareness of topics that are often being ignored.

 Dictionary.com defines Infographics as the visual presentation of information in the form of a chart, graph, or other image accompanied by minimal text, intended to give an easily understood overview, often a complex subject’. What this means is that Infographics assist its users in understanding complex data using images with very small amounts of texts.