How to make Interactive Content?

Interactive Content is the belle of the ball in content marketing right now. With business searching for better ways to interact with their customers and engage them in their brand and the customers needing their opinions to be heard and their requirements are taken into consideration when products and services are created, Interactive Content is the balance between the two sides.

Creating Interactive Content might be a daunting task because you may not know what your audience responds to best or what your brand signifies to them but there is still a need to engage the audience, educate, and entertain them too. With the number of blog posts published every day, your brand needs what will help it stand out among the millions.

Even when unique content like blogs, EBooks, and whitepapers, are posted, games, quizzes, polls, and other Interactive Content help hold the attention of the audience and keeps them coming back for more.

How can you make Interactive Content for your brand?

The most important step to creating Interactive Content is to know what kind of audience you are writing or producing a product for. 

  1. Professional audience: Content creation in areas like finance, engineering, software development, etc means that your brand creates content for professionals and the best way to create Interactive Content for brands like this is to use infographics. Infographics can help explain specialized subjects in a way that is easily understandable through the use of images and minimal texts. Infographics are great for professional audiences because they can help explain these topics and encourage easy sharing among a wide range of viewers.
  2. Casual audience: When creating content for casual audiences, quizzes and assessments are the best way to go as they keep the information short and fun and make the feedback informative to the audience. and assessments are perfect for the casual audience because they can be shared among different platforms which will lead to a higher engagement rate and better brand visibility. It is also a good way to learn more about the preferences of your audience.
  3. There is a possibility that you may not know the age range of your audience. You may have audiences that are across all ages and may not know how best to engage with them. This is a perfect scenario to use the polls. Creating a poll for your audience is a straightforward way of engaging your audience and getting valuable feedback. Polls can be used across all social media platforms to help a brand make a choice between some number of ideas or products and produce valuable feedback based on the overall choices of the audience. Polls are quick and easy to use and it is of great appeal because it does not take a long time to interact with.

Creating Interactive Content for your brand or audience can be done across social media platforms as Polls can be generated easily on these sites. Assessments and Infographics can be specially created for a brand to show their knowledge and encourage feedback from the audience. Interactive Contents remain a successful way to engage your audience in your brand.

Interactive Content we created

An individualized e-learning app for Swisscom

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Knowledge transfer through an interactive quiz

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Action Christkind – Christmas card and conducting example for the post

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Dump the Trump – Card Game, Explanation Video, Website and Kickstarter Campaign

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For swissmilk recipes with Instagram stories in the right light

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