Interactive Content

“Average” is boring. Have you ever felt excited about being in the middle? Average doesn’t make you memorable. Average doesn’t turn heads. And average doesn’t sell. Cleverclip’s interactive content and experiences will help put an end to mediocre content. Create immersive content experiences for your customers, get their attention, their engagement and, ultimately, the efficiency you want from your content initiatives.

From young startups to established corporations.

Increase the engagement of your content initiatives with interactive content

The relationship between a brand, its customers, and its prospective customers is a very important one. Holding someone’s interest for long enough to get through your website to find the array of products they are looking for is vital.

How does the audience react to the content posted by your brand? Does your content lead to conversion or is it just ignored?

Interactive content can revitalize stale content and help engage customers by getting them actively involved in the information they want to know.

Improves user experience: This is the most appealing feature of interactive content. Time spent on a website’s landing page helps it rank better on Google search, and using interactive content helps make users stay on page for longer, engaging with something interactive rather than giving up on a long and dry piece of text.

Increased sharing reach: One good advantage of interactive content over static text is that there is a higher possibility of virality through sharing. This increases brand visibility and industry coverage, with a higher reach paying dividends in terms of free advertising.

Promotes brand awareness: No two brands have the same needs, and because of this they have the ability to personalize their content through quizzes, polls, calculators, and surveys. Creating a unique piece of content tailored to your audience can position you as an industry thought leader.

Creating interactive content might be a daunting task because you may not know what your audience responds to best or what your brand signifies to them, but there is still a need to engage your audience by educating them and entertaining them. With the number of blog posts published every day, your brand needs that extra spark that will help it stand out from the crowd.

Depending on the nature of the content and what you may want users to take away from it, different types of interactive content are available. From interactive maps to visualize the effects of climate change to simple calculators to show your clients the ROI of their business, the possibilities are endless.

The appeal of interactive content to marketers is ever increasing. As much as 93% of marketers agree that interactive content is effective when it comes to educating buyers when compared with static content. With 79% of marketers are in support of interactive content to enhance brand messaging and retention when added to traditional marketing techniques, it’s little wonder why brands making use of interactive content are seeing growth.

Are you ready to get on board with interactive content?

Get in touch with our team of project managers today. Tell us about your topic and we will do the rest. We’ll answer any questions you may have and take you through our process. Don’t worry, there’s no commitment whatsoever. We know that you may not choose to go with use right now, but you may do in the future. So get in touch!

 

We have already worked with these customers

Ultimate Guide on everything you need to know about Interactive Content

1. What is Interactive Content?

Holding your customers’ attention until the information has been passed and nudging them to make a purchase are also important processes of any chosen marketing campaign. This may be the most difficult aspect of marketing. This can be easily attained by using Interactive Contents on your brand’s website pages, social media pages, and advertising mediums.

What is Interactive Content?

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2. What are Interactive Experiences?

Holding the interests of the viewers long enough to allow them to go through a webpage or the array of products provided becomes a necessity. Interactive experiences mean allowing or requiring the viewers to take active participation in the brand. This helps the viewers have tailor-made results due to their choices.

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3. Interactive Content versus Static Content. Which is better?

Giving valuable information and how you give it may be important but whether or not the audience interacts with the information given has become more important.  How does the audience react to the content posted by a brand? Does it lead to conversion or is it just ignored? Although static content can provide an in-depth explanation of the subject matter, Interactive Content still has a better chance of generating more user engagement than static contents.

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4. Can Infographics be interactive?

Infographics are traditionally the short and straightforward mixture of texts and illustrations used to deliver data-driven information in a fun and engaging way – increasing the visibility of any text-form type of content. Marketers and communicators interested in advertising have seen the importance of using infographics to draw attention and deliver information. 

Infographics have been with us already for quite a long time, and a lot of businesses picked them on to improve the sharability of their content in Social Media due to their fun and visual nature. While the right infographic can still turn some heads, image and video-driven content has since flooded communication channels. So how can we get back to the golden age of content engagement? The answer – with Interactive Content. Can we, however, turn up the interactivity in static infographies?

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5. How to use Interactive Content for Social Media?

Interactive Content is the best way to engage the customers and get them actively involved in the information they want to know is the best way to use social media to a business’s advantage. Smartphones have made content discovery easier on social media. This discovery of content happening mainly on social media with links from catchy headlines redirecting users to brand websites, high-quality content helps convert leads and capture new audiences.

How to make use of Interactive Content for Social Media?

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Effective internal communication

Internal Communication Trends 2020  E-mails, Messenger, WhatsApp, Facebook, Insta, Skype or rather classic by phone call?  Whether with family, friends or colleagues, the possibilities for communication are boundless today. The same also applies within the company:   Digitalization has also changed internal…
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6. How to make Interactive Content?

Creating Interactive Content might be a daunting task because you may not know what your audience responds to best or what your brand signifies to them but there is still a need to engage the audience, educate, and entertain them too. With the number of blog posts published every day, your brand needs what will help it stand out among the millions.

How can you make Interactive Content for your brand?

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7. What types of Interactive Content are there?

Interactive Content, when used well, can generate more user engagement than static content can. Since Interactive Content tools are everywhere we look online, it is easy to generate important decisions and create the right awareness for your brand.

Depending on the nature of the content and what you may want users to take away from it, different types of Interactive Content exist. From interactive maps to visualize the climate crisis effects to simple calculators to show your clients the ROI of their business with you, each one is unique.

What types of Interactive Content are there?

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8. How can marketers use Interactive Content?

The appeal of Interactive Content to marketers is ever increasing as 93% of marketers agreed that Interactive Content is effective in educating its buyers than static content. With 79% of marketers in support of Interactive Content in the enhancement of brand message retention when added to traditional marketing, it is little wonder why there is a growth in the number of marketers and brands making use of Interactive Contents.

How can Brand marketers then use Interactive Content?

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"Cleverclip has put our core messages in the limelight with crisp explanatory videos. The team understood our requirements right away and incorporated our ideas well. Cleverclip works in a structured and professional way and the cooperation was always flawless and sympathetic. Keep up the good work!"

Yves Farine Product Owner Web

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