Interactive Projects

In the age of sensory overload, it is becoming increasingly difficult to reach consumers with the brand message. This is exactly where interactive projects come into play. They actively involve the target group in the content and thus enable a stronger bond with the brand.
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Cleverclip Video | Cleverclip - Interactive Explainer - DE

Interactive Content for young startups to established corporations.

Ready to dive into interactive projects?

We offer a wide range of interactive formats to choose from. Here are some of our favorites:
Websites & apps

Websites & apps

Stand out from the crowd with an exclusive design and a stunning user experience.
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Landing pages

Landing pages

Interactive elements and a clear focus enable more leads and higher conversions.
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Interactive infographics

Interactive infographics

Convey complex facts and figures in a compelling way.
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How do we create interactive projects?

We start with a creative workshop: Together, we analyze your topic and your target group. Afterwards, our developers brainstorm to come up with suitable user flows.

Based on the appropriate user flow, we design a wireframe that shows the entire content in a simple layout. To ensure that your wireframe is really convincing, we test it on people from your target group.

The user testing was successful, and you’re happy with the content? Great, let’s get started! We design, we develop, we program.

Are you convinced? Awesome! We finalize the product and hand you over the key to an easier world. Voilà.

We start with a creative workshop: Together, we analyze your topic and your target group. Afterwards, our developers brainstorm to come up with suitable user flows.

1. Workshop + User Flow

2. Wireframe + User Testing

Based on the appropriate user flow, we design a wireframe that shows the entire content in a simple layout. To ensure that your wireframe is really convincing, we test it on people from your target group.

The user testing was successful, and you’re happy with the content? Great, let’s get started! We design, we develop, we program.

Are you convinced? Awesome! We finalize the product and hand you over the key to an easier world. Voilà.

3. Design + Development

4. Final Product

How we work
  • 1. Workshop + User Flow

  • 2. Wireframe + User Testing

  • 3. Design + Development

  • 4. Final Product

Wall of Fame

Some exciting interactive projects that prove our expertise.

Let's set sail with TPL

The Interpack trade fair will be held once again! And TPL wants to combine this with an expetional event: 60 years of success shall be celebrated! We created an interactive landing page, which is supposed to serve as an information and registration portal for the event.

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A transformation journey with Roche

We had the pleasure of taking Roche employees on an interactive journey through its new organizational and leadership culture.

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An interactive Graphic for Generali

With its Strategy 2025, Generali wants to be represented as an insurer for all life situations. Every year we create a new interactive graphic to provide an updated overview of the company’s strategy to Generali’s employees. This time we developed an interactive platform.

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Othmar Dendorfer | Senior Consultant
Cleverclip was a very professional partner. They guided us personally and competently through the structured process. They quickly picked up on our ideas and implemented them excellently despite the tight schedule. The result convinced us and our customers in every way.

Othmar Dendorfer Senior Consultant

More resonance with the target group - thanks to interactive projects

Interactive content allows the user to be actively immersed in the brand experience, maximizing the effectiveness of the company’s message. 81% of marketers believe that interactive content generates more attention. But there’s more! Here are some reasons why interactive projects definitely pay off:

  • Stronger brand awareness and brand loyalty through active involvement
  • Longer retention time of webpage visitors and higher conversion rates simultaneously
  • Valuable customer insights
  • Higher positioning in the search engine through backlinking potential
  • Appealing representation of information and thus proof of your expertise

FAQ about interactive projects

  • 1. What are landing page best practices?

    In order for the landing page to reach its full potential, some elements should not be missing. The most important thing is to catch the attention of the users in the shortest possible time and integrate a clear “call-to-action”. Meanwhile, there is a wide range of online tools that can be used to create an appealing landing page. Some important steps that you should consider when creating the landing page are the following:

    1. Align the landing page with a single, clearly defined goal. This could be an e-book download, product sale,  e-mail list subscription, etc.

    2. Make sure that the form is simple and as short as possible. Do not make it unnecessarily long, otherwise you risk higher drop-out rates.

    3. Integrate customer reviews.

    4. Create an appealing, but clear design.

    5. Do not forget mobile optimization

    6. Analyze the landing page to find out exactly what the target group wants. A/B tests, website analytics or heat maps particularly suitable.

  • 2. what are the benefits of video landing pages?

    Through visual storytelling, videos allow a message to be conveyed much more effectively and in less time. Storytelling activates completely different parts of the brain than analytical facts, so that above all an emotional connection to the audience can be built. The target group can thus identify with the message better, understand it more easily and store it better in long-term memory. The following figures confirm how effective video content can be:

    1. Videos are considered a powerful engine to boost conversions.
    2. Landing pages with video content even show about 80% higher conversions.
    3. 64% of consumers confirm that they are more likely to buy a product after watching the video.
    4. Corporate pages with embedded video are also 53 times more likely to appear on the first Google page than pages with pure text content.
  • 3. What is the anatomy of a landing page?

    A landing page is a stand-alone web page that leads a visitor directly to a certain offer without distractions. The landing page therefore contains the most important product advantages, a form to be filled out and a call-to-action. Each landing page is individual, but 5 core elements should not missing:

    – USP (Unique selling proposition)

    – Picture or Video

    – Product advantages

    – Customer reviews (social proof)

    – clearly recognizable call-to-action (e.g. for filling out a form)

  • 4. What can you visualize with an interactive infographic?

    All information that should be conveyed through storytelling can be visualized with an infographic. This way, even complex relationships become comprehensible and remain longer in the memory. However, an ordinary infographic can quickly appear overwhelming to the user, especially when dealing with a large amount of information. And this is where interactive infographics come into play. Interactive infographics are particularly suitable for visualizing longer processes and complex information.

  • 5. How to create an interactive infographic?

    Most infographics become “interactive” when the user scrolls and clicks on specific elements to obtain additional information. So before you start creating your interactive infographic, you should carefully consider what information will be interactive and what elements (e.g. links or buttons) will be used.

    Interactive infographics are usually implemented with HTML5, Javascript and JQuery. In principle, a static HTML page with integrated scripts is created first, which then enables the dynamics. For the creative design of an infographics there are also a variety of online tools.

  • 6. What could I do with an interactive infographic? Für was brauche ich eine Infografik?

    An interactive infographic allowed to convey a variety of information in an attractive way. It is versatile and can be used on different distribution channels, e.g. on a landing page, social networks, web page, newsletter, or even during events. Interactive infographics are particularly effective because they combine graphics, colors and valuable information, divide them into compact sections and at the same time encourage the active participation of the audience.

  • 7. What is an interactive infographic?

    An infographic allows to present a variety of complex information clearly and precisely. The main goal of an infographic is to convey knowledge quickly and in an entertaining way. With additional interactive elements, the user is not only a passive observer, but can interact directly with the content and, for example, obtain more information on a topic by clicking and scrolling. This allows even complex messages and information to be placed in an infographic without being perceived as too overwhelming..

  • 8. What are landing pages used for?

    A properly designed landing page offers a precise and simple focus – and thus a targeted approach to customers and interests. That’s why a landing page enables much higher conversions than a normal web page.

  • 9. Wie kann ich eine Landingpage erstellen?

    If you have never created a landing page before, it can be a quite complex process. In order for the landing page to become a powerful marketing tool, a few important factors must first be considered:

    1. The “rule of one”: An effective landing page must have a clear focus. Otherwise it is not a landing page. In general, it should be designed as minimalistic as possible and contain one core offer, one message explaining this offer and one “call to action”.

    2. “Above the fold”: The term refers to the upper part of a web page, i.e. the area that is directly visible when the page is opened without scrolling. After all, the landing page should convey three core elements quickly and precisely within the first few seconds: – what do you offer? – what benefit does the target group have? – what does the visitor have to do to get the benefit?

    3. Name the product benefits: What exactly can customers expect from your product? Integrate the product benefits to show the user which problem the product will solve.

    4. Testimonials: 84% of consumers make decisions based on personal recommendations. Integrate short reviews from customers who have already had experience with the product or your brand.

    5. Storytelling: Telling stories arouses emotions. And once emotions come into play, decisions are made irrationally. So if you succeed in wrapping the entire landing page in a vivid story, you can look forward to far more response.

    6. Registration form: The form is an important part of a landing page to add leads to the distribution list. Be careful to collect only the most necessary information so that the form does not become unnecessarily long.

    7. Mobile optimization: Make sure that the page is easy to use from your cell phone, has a short loading time and that the CTA or form can be opened without difficulty.

    8. Analyze the landing page Everything may look quite different in practice. You can only know how successful your landing page really is when you test and analyze it. For example, heat maps, may be suitable for this. But also user surveys, analytic tools like Google Analytics or AB-Tests are helpful to measure the landing page performance. For the actual creation of a landing page, there are several online tools. Here are some popular programs:

    – Leadpages

    – Hub spot

    – Unbounce

    – Instapage.

  • 10. What are the differences between a landing page and a microsite?

    Both sites focus on a specific topic and are therefore used as an intensive marketing tool in online campaigns.

    The landing page is a “stand-alone” page through which the user should act as quickly as possible. It has a clearly recognizable CTA and no distracting buttons. A microsite, on the other hand, presents the topic in a more complex way than a landing page and can therefore be more extensive. The user is deliberately given time to learn more about the product. This is why a microsite is particularly suitable for campaigns with products that require explanation.

    A landing page usually adapts the appearance of the main page and can therefore be created more quickly. It is particularly suitable for lead generation of smaller offers that do not need extensive explanation. The user can enter his data directly in a corresponding form without distraction.

  • 11. What is a landing page?

    A landing page is a stand-alone website where visitors (as the name suggests) “land” and go directly to a certain offer without any distractions. Its primary goal is customer acquisition. The landing page has a “call-to-action”, which motivates the user to engage in a certain action. This can be, for example, the registration for a webinar, an e-book download or a product purchase. Although the landing page is often registered under the domain of the homepage (e.g. www.homepage.ch/landingpage), it is generally a stand-alone page and cannot be reached via the navigation menu of the web page, but from other distribution channels such as YouTube, Facebook, via an add-in, the search engine or an e-mail campaign.

  • 12. What types of interactive platforms are there?

    Interactive platforms enable immersive experiences for a variety of purposed. Some typical and well-known formats would be the social intranet, information portal, the community-, project-, and innovation platform, as well as the digital shopping experience.

  • 13. What could I do with an interactive platform?

    In the course of digitalization, the demands on employees are increasing. At the same time, there is simply not enough time today to expand their competencies. Interactive platforms can therefore be used effectively, especially in the area of knowledge management, and serve as a knowledge base. Information is collected in a central database, can be found more quickly and accessed by all employees. Interactive platforms facilitate collaboration and communication in any context, thus increasing the productivity and efficiency of your company.

  • 14. What is an interactive content platform?

    An interactive platform is a targeted and personalized content that enables an immersive experience for both, the external and internal communication. Via an interactive web portal, users get access to specific information, products and offers. They can use interactive elements to adapt the content to their own needs, either in whole or in part. News, company updates, facts and figures are thus wrapped in an interactive experience and communicated to the user in an appealing way. An interactive platform can be either part of the website or act as a stand-alone portal.

  • 15. How can a quiz push audience engagement?

    A quiz is particularly effective because it delivers personalized content in real time. Users have to think and thus become active participants directly. In addition, a quiz awakens our natural play instinct and curiosity. We are motivated to complete a quiz especially because we get immediate results.