The relationship between a brand, its customers, and its prospective customers is a very important one. Holding someone’s interest for long enough to get through your website to find the array of products they are looking for is vital.
How does the audience react to the content posted by your brand? Does your content lead to conversion or is it just ignored?
Interactive content can revitalize stale content and help engage customers by getting them actively involved in the information they want to know.
Improves user experience: This is the most appealing feature of interactive content. Time spent on a website’s landing page helps it rank better on Google search, and using interactive content helps make users stay on page for longer, engaging with something interactive rather than giving up on a long and dry piece of text.
Increased sharing reach: One good advantage of interactive content over static text is that there is a higher possibility of virality through sharing. This increases brand visibility and industry coverage, with a higher reach paying dividends in terms of free advertising.
Promotes brand awareness: No two brands have the same needs, and because of this they have the ability to personalize their content through quizzes, polls, calculators, and surveys. Creating a unique piece of content tailored to your audience can position you as an industry thought leader.
Creating interactive content might be a daunting task because you may not know what your audience responds to best or what your brand signifies to them, but there is still a need to engage your audience by educating them and entertaining them. With the number of blog posts published every day, your brand needs that extra spark that will help it stand out from the crowd.
Depending on the nature of the content and what you may want users to take away from it, different types of interactive content are available. From interactive maps to visualize the effects of climate change to simple calculators to show your clients the ROI of their business, the possibilities are endless.
The appeal of interactive content to marketers is ever increasing. As much as 93% of marketers agree that interactive content is effective when it comes to educating buyers when compared with static content. With 79% of marketers are in support of interactive content to enhance brand messaging and retention when added to traditional marketing techniques, it’s little wonder why brands making use of interactive content are seeing growth.
Are you ready to get on board with interactive content?
Get in touch with our team of project managers today. Tell us about your topic and we will do the rest. We’ll answer any questions you may have and take you through our process. Don’t worry, there’s no commitment whatsoever. We know that you may not choose to go with use right now, but you may do in the future. So get in touch!