We particularly appreciate the structured work process in which we received the best support from start to finish. The competent Cleverclip team asked us specific questions in order to cover all essential aspects and thus present our services in a short and concise manner. We thank you for the pleasant cooperation
Interactive Content for young startups to established corporations.
You need your audience to interact with your online content
We create unique experiences that help you achieve your marketing, sales or internal communication goals.
Attention span increases with interactive content
The continuous shift to digital communication channels over the past 10 to 15 years, the rising exposure of users to new platforms as well as the exponential volume of new content being published, dictates that is now much harder to get the user’s attention than ever before.
Interactive content has proven to be the best way to actively integrate customers into any subject and offers the following advantages:
- Improved user-friendliness: The longer the time visitors spend on the website, the better the Google ranking.
- Interactive content supports you in this by replacing dry and long texts with appealing formats.
- Increased reach through shares: Interactive content is generally shared more often than static content. This enables a higher reach and therefore more brand presence
- Increase brand awareness: Content tailored to your audience gives your brand more brand personality and can position you as an industry leader.
Creating interactive content can be a real challenge, especially if you don’t know 100% what your audience reacts to best or what impression your brand makes. Priority is always to create an emotional connection, to inform and entertain the audience.
Interactive content can vary greatly depending on the topic and the goal. From interactive maps to visualizing the consequences of the climate crisis to simple calculators, each format is unique and requires much more complex planning and execution than producing the regular blog post.
The cooperation was uncomplicated, fast and inspiring. With many years of experience, Cleverclip forces you to break away from (too) complicated language and take a new perspective - it's worth it!
Cleverclip has managed to explain our complex business model in a simple and original way. Our expectations regarding project organisation, handling and implementation were simply exceeded! Keep up the good work!
I appreciate the uncomplicated and professional work of the Cleverclip artists. The result is visible and the cooperation is getting better with every order
How does an interactive project comes to life?
We start every project with a detailed creative workshop: Here we analyse the topic, the desired content and the target group and explain all important questions.
At this point it is especially important to find out the purpose and distribution channels so that we can create mobile-friendly formats if necessary.
Afterwards we create a persona, i.e. a fictitious representation of the ideal customer, which enables us to adapt the content to the target audience in an optimal way.
Now the creative work starts: We create a number of solutions, as well as different styles that could effectively illustrate the respective topic. The client decides which concept proposal should be implemented in the end.
Prototypes, e.g. in the form of click dummies, enable us to test the concept with the respective target group and make timely corrections according to the feedback.
The result is a high quality end product that fully meets your needs and those of your target group and optimally reflects the company profile.
Interactive Content on our Blog
A quiz as a power tool in Content Marketing
Who were you in a previous life? Which celebrity does your personality resemble? Which city are you made for? These and similar quiz questions are especially popular on social media. But a quiz can also be used in many different ways in a company and can also provide valuable customer information. And by that, we […]
2020 – The year of interactive event marketing
“Interactivity” and “engagement” are buzz words nowadays. Most of the time they revolve around outwitting some algorithms on social networks, putting on VR glasses and making everything a little bigger. But in fact, events are the most natural form of interactivity, aren’t they? People gather to interact and communicate with others. But for some reason, […]
Interactive content – 10 effective areas of application
After we’ve already learned about what interactive content is, why we need it and what formats are available, the last question is: Where exactly can we use it? Regardless of industry and target group, there are countless options. Since we are all followers of the goldfish generation and rarely read long texts to the end, […]
Types of interactive content
Interactivity is the latest trend in marketing. And above all, it is a trend that will not get old that quickly. In one of our last articles we already explained what interactive content is and emphasized its importance in content marketing. Through the multi-sensory approach, the user actively participates and therefore interacts much more with the […]
Interactive Videos – a Powerful Marketing Tool
Videos are absolute power tools in content marketing. By using moving visual storytelling, you achieve a much higher engagement of the target group than with static content. However, most of us are only familiar with the play button, eventually we pause the video and maybe (if the content producer was particularly marketing oriented) on an […]
Interactive Presentation – Tips and Tricks
We all know the course of an ordinary presentation: the speaker stands frozen in one place, clicks through the slides, with a monotony similar to a horizontal asymptote. After about 10-15 minutes the attention of the audience drops to zero. If the presentation lasts a little longer, speak into a crowd that scribbles some squiggly […]
Frequently asked questions about interactive content
1. Interactive Content versus Static Content. Which is better?Read More
Although interactive content is becoming more and more important in content marketing, static content can also be relevant, e.g. in order to gain profound knowledge on a certain topic. Depending on the marketing strategy, target group and company objectives, static and interactive content can also complement each other to provide valuable information and appeal to the audience in equal measure.
2. What is Live Action Animation with Track Elements?Read More
In a live-action film with animated elements, video material from the real world is used and the explanation of the facts is supported by two or three-dimensional graphic elements. The idea is to support the personal character of the real film with understandable digital elements. In this way the viewers are addressed personally and informatively. Product presentations in which an expert explains a product serve as an example.