Interactive Content

“Average” is boring. Have you ever felt excited about being in the middle? Average doesn’t make you memorable. Average doesn’t turn heads. And average doesn’t sell. Cleverclip’s interactive content and experiences will help put an end to mediocre content. Create immersive content experiences for your customers, get their attention, their engagement and, ultimately, the efficiency you want from your content initiatives.

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Interactive Content for young startups to established corporations.

Increase the engagement of your content initiatives with Interactive Content

To arouse the interest of the website visitors as quickly and as long as possible becomes a necessity.

Interactive content is the best way to actively integrate customers into the topic and offers the following advantages:

  • Improved user-friendliness: The longer the time visitors spend on the website, the better the Google ranking.
  • Interactive content supports you in this by replacing dry and long texts with appealing formats.
  • Increased reach through shares: Interactive content is generally shared more often than static content. This enables a higher reach and therefore more brand presence
  • Increase brand awareness: Content tailored to your audience gives your brand more brand personality and can position you as an industry leader.

Creating interactive content can be a real challenge, especially if you don’t know 100% what your audience reacts to best or what impression your brand makes. Priority is always to create an emotional connection, to inform and entertain the audience. With the number of blog posts published daily, your brand needs what helps it stand out from the crowd.

Interactive content can vary greatly depending on the topic and the goal. From interactive maps to visualizing the consequences of the climate crisis to simple calculators, each format is unique.

The attractiveness of interactive content for marketers is constantly increasing: 93% of marketers believe that interactive content informs their buyers better than static content. 79% of marketers are even already using interactive content to support brand messages.

Where can Interactive Content be useful?

Learning Tools

Interactive learning methods sharpen critical thinking and the ability to solve problems. Your audience is more motivated and stores information much better than through passive learning.

Calculators

Interactive content can illustrate the advantages of a product to customers by using online calculators to take factors into account when calculating costs and thus create individual offers. Examples are credit calculators, cost calculators and savings calculators.

Data Visualization

Figures and data do not have to be dry and static. On the contrary: dynamic elements help to attract the attention of the audience and achieve the desired results.

Landing Pages

If you cannot arouse the interest of your visitor within the first 8 seconds, you have already lost a potential customer. Therefore, you should focus on striking accents that impress at first glance.

Surveys

A great way to interact with the audience and gain valuable insights into customer needs. Interactive surveys are also a great way to increase engagement with social media.

Kinetic Emails

Nobody likes to be bombarded with boring mails. Instead, surprise your subscribers and interact with them! By integrating interactive elements into your e-mail, the opening and conversion rate can be increased.

Interactive Content for Swisscom

An individualised Learning App for Swisscom

The Task

Like so many other companies, Swisscom is confronted daily with complex issues that need to be explained to employees quickly and efficiently. In this case it was about agility – but what exactly is that, what does agile working mean and how is it handled at Swisscom?

The Solution

The idea was quickly found: With an individualized app, we wanted to introduce Swisscom employees to the topic of agility.

The aim was to enable app users to deal with the topic in a simple and playful way. And they could do so whenever and wherever they wanted, without having the feeling of having to work or learn. Employees log in with their Swisscom e-mail address and get a first impression of what to expect in an intro.

So that employees don’t always have to spend hours using the app, the learning content is divided into individual units – so-called nuggets.

These nuggets form a learning path that leads through the various individual chapters. Each nugget contains new knowledge for the users, which is conveyed to them in an entertaining way.

In the overview, employees can access the existing courses and see their previous successes. To ensure that learning success can be checked immediately and that users remain motivated, each chapter ends with a quiz. If the questions are answered correctly, a trophy is awarded as a reward. Endurance and learning over several days are also rewarded with a badge.

Once all the chapters have been played through with all the quizzes, the last big master quiz follows. This is followed by more challenging questions from all chapters, which must be answered within a certain time.

With the e-learning app for Swisscom, we have found a way of explaining a complex topic to employees in a quick, efficient and entertaining way – without giving them the feeling of having to make an effort. This project for Swisscom was the beginning of our production of e-learning apps

How exactly do we create Interactive Content?

We start every project with a detailed creative workshop: Here we analyse the topic, the desired content and the target group and explain all important questions.

At this point it is especially important to find out the purpose and distribution channels so that we can create mobile-friendly formats if necessary.

Afterwards we create a persona, i.e. a fictitious representation of the ideal customer, which enables us to adapt the content to the target audience in an optimal way.

Now the creative work starts: We create a number of solutions, as well as different styles that could effectively illustrate the respective topic.

The client decides which concept proposal should be implemented in the end.

Prototypes, e.g. in the form of click dummies, enable us to test the concept with the respective target group and make timely corrections according to the feedback.

The result is a high quality end product that fully meets your needs and those of your target group and optimally reflects the company profile.

An individualized e-learning app for Swisscom

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Knowledge transfer through an interactive quiz

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The employees of Cleverclip have carried out our order to their complete satisfaction. Our request was implemented quickly and cleanly thanks to the quick comprehension of the participants. Thank you very much!

Selina Hänni Communications Specialist

We particularly appreciate the structured work process in which we received the best support from start to finish. The competent Cleverclip team asked us specific questions in order to cover all essential aspects and to present our services in a short and concise way. We thank you for the pleasant cooperation

Head Corporate Communications Andreas Gurtner

The cooperation was uncomplicated, fast and inspiring. With many years of experience, Cleverclip forces you to part with the (too) complicated language and take a new perspective - it's worth it!

Barbara Hell Communications Expert

I appreciate the uncomplicated and professional work of the Cleverclip artists. The result is visible and the cooperation gets better with every order

Antuan Pace Multimedia Manager

I was able to complete our project with sympathetic, highly professional and goal-oriented Cleverclip people. The result exceeded my expectations. And all within the agreed budget and deadline. Bravo Cleverclip!

Bruno Ruesch Head of Marketing Communications

Ultimate Guide on everything you need to know about Interactive Content

1. What is Interactive Content?

Holding your customers’ attention until the information has been passed and nudging them to make a purchase are also important processes of any chosen marketing campaign. This may be the most difficult aspect of marketing. This can be easily attained by using Interactive Contents on your brand’s website pages, social media pages, and advertising mediums.

What is Interactive Content?

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2. What are Interactive Experiences?

Holding the interests of the viewers long enough to allow them to go through a webpage or the array of products provided becomes a necessity. Interactive experiences mean allowing or requiring the viewers to take active participation in the brand. This helps the viewers have tailor-made results due to their choices.

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3. Interactive Content versus Static Content. Which is better?

Giving valuable information and how you give it may be important but whether or not the audience interacts with the information given has become more important.  How does the audience react to the content posted by a brand? Does it lead to conversion or is it just ignored? Although static content can provide an in-depth explanation of the subject matter, Interactive Content still has a better chance of generating more user engagement than static contents.

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4. Can Infographics be interactive?

Infographics are traditionally the short and straightforward mixture of texts and illustrations used to deliver data-driven information in a fun and engaging way – increasing the visibility of any text-form type of content. Marketers and communicators interested in advertising have seen the importance of using infographics to draw attention and deliver information. 

Infographics have been with us already for quite a long time, and a lot of businesses picked them on to improve the sharability of their content in Social Media due to their fun and visual nature. While the right infographic can still turn some heads, image and video-driven content has since flooded communication channels. So how can we get back to the golden age of content engagement? The answer – with Interactive Content. Can we, however, turn up the interactivity in static infographies?

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5. How to use Interactive Content for Social Media?

Interactive Content is the best way to engage the customers and get them actively involved in the information they want to know is the best way to use social media to a business’s advantage. Smartphones have made content discovery easier on social media. This discovery of content happening mainly on social media with links from catchy headlines redirecting users to brand websites, high-quality content helps convert leads and capture new audiences.

How to make use of Interactive Content for Social Media?

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6. How to make Interactive Content?

Creating Interactive Content might be a daunting task because you may not know what your audience responds to best or what your brand signifies to them but there is still a need to engage the audience, educate, and entertain them too. With the number of blog posts published every day, your brand needs what will help it stand out among the millions.

How can you make Interactive Content for your brand?

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7. What types of Interactive Content are there?

Interactive Content, when used well, can generate more user engagement than static content can. Since Interactive Content tools are everywhere we look online, it is easy to generate important decisions and create the right awareness for your brand.

Depending on the nature of the content and what you may want users to take away from it, different types of Interactive Content exist. From interactive maps to visualize the climate crisis effects to simple calculators to show your clients the ROI of their business with you, each one is unique.

What types of Interactive Content are there?

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8. How can marketers use Interactive Content?

The appeal of Interactive Content to marketers is ever increasing as 93% of marketers agreed that Interactive Content is effective in educating its buyers than static content. With 79% of marketers in support of Interactive Content in the enhancement of brand message retention when added to traditional marketing, it is little wonder why there is a growth in the number of marketers and brands making use of Interactive Contents.

How can Brand marketers then use Interactive Content?

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