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What are Interactive Experiences?
Brands have seen the advantages of making their targeted audience more active in their advertisement. Google receives over 63,000 searches per second on every given day. This means there is a high possibility for brand visibility every minute. Holding the interests of the viewers long enough to allow them to go through a webpage or the array of products provided becomes a necessity. From videos to pictures and images, brands are making their advertisements a more interactive experience for their users as this helps to capture their attention and lead them to specialized answers or results due to the information they have provided.
What are Interactive Experiences?
According to Reverso Dictionary, Interactive means allowing or relating to the continuous two-way transfer of information between a user and the central point of a communication system, such as a computer or television. What this means is that there is continuous communication between two points. This can be the brand and the prospective buyer.
Interactive experiences mean allowing or requiring the viewers to take active participation in the brand. This helps the viewers have tailor-made results due to their choices.
One amazing reason why brands should ride the interactive experience train is that it is suitable for different purposes. These are:
- Advertising: Making the prospective customer engaged in the brand and seeing how their choices help lead them to a specially designed answer makes the customer feel an amount of fulfillment when using a brand. Marketing has seen this as a way to engage the senses of seeing, listening, and touch which makes the customers more immersed in the brand. Cutting out the part where specialized information will be sent to a viewer’s mail after the information or video has been experienced is another appealing feature of interactive experiences as this helps give them the information they need in real-time, as their choices have been made.
- Internal Communication: In the growing millennial workforce, employees are requiring more of their employers and employers are asking the same of them. Work satisfaction is very high on the decision-making list of employees. The amount of excitement, connection, and meaning are increasingly important to workers. This means that there is a need to make these employees more increasingly vested in the success of the company. Staff training can be a more interactive experience as interactive videos can be used to disseminate information and gather valuable insights from the various teams in the organization thereby making them feel they have been listened to.
- Conferences and Festivals: Conferences can be really boring. With different speakers going on and on for hours, it makes the listeners grow very tired and struggle to keep their lids open. Festivals, on the other hand, mean too much information. Customers are faced with a lot of brands pushing the same information in their faces and this may take the decision out of their hands and completely turn them off the whole process. Using interactive experiences counters this problem as the information can be passed in more interesting and engaging ways. Customers can be engaged and can make choices and get products that will be most beneficial for them, making them brand loyalists.
Interactive experiences are the best way to create a beneficial bond between brands, employees, and their customers while making them completely involved in the decision making process.
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