What is an Infographic?

There has been a need to simplify complex data to promote easy understanding for a long time. Data has become more complex and with different reasons affecting the representation of this data, it can be very confusing to the users of the information. Coupled with this, there is a need to represent this information in a way that is visually appealing to its users.

The rise in social media use in the dissemination of information means that information is passed to different viewers, and Infographics assist the viewers in understanding research and different studies under a few minutes.

Infographics were created as a way to pass the information required easily to the users or even people with interests in this information. Other terms used to describe Infographics are; data visualization, information design, and visual content.

What is an Infographic then?

The word ‘Infographics’ is a combination of the words ‘information’ and ‘graphics’. Dictionary.com defines Infographics as the visual presentation of information in the form of a chart, graph, or other image accompanied by minimal text, intended to give an easily understood overview, often a complex subject’. What this means is that Infographics assist its users in understanding complex data using images with very small amounts of texts.

We have been exposed to them in our daily lives from visits to doctor’s offices to classrooms, and laboratories. Infographics hold the viewer’s attention and don’t let it go until the information it contains has been passed. The different types of Infographics are suitable for various uses. These include;

  1. Visual infographics: This type of infographics is used to make boring texts more interesting to the viewers. It is best used when you need to reduce texts, increase sharing (on social media, websites, etc), and to make an article more interesting.
  2. List-based infographics: This type of infographics is used to approve or support a particular point of view using steps. Using the list-based infographics is an easy way to show how to do something with a series of steps.
  3. Map infographics: This is used to present information and data trends based on a geographical location. It is used to compare the places and culture of people towards the topic or a selected number of topics.
  4. Comparison or versus infographics: This is used to compare information between two or more topics, objects, concepts, or ideas. It helps show the differences, similarities, and the superiority of one to the other(s).
  5. Statistical or data visualization infographics: This is best used to describe complex data or information using graphs, charts, or design. It helps make complex and thoroughly researched subjects easier to understand. This is also one of the most commonly used types of infographics for academics.
  6. Flowchart infographics: This type of infographics helps users by providing answers based on choices made. It is can also show how different choices can lead to a similar or different answer by taking the viewer through a step-by-step flow towards an answer specially designed for them.
  7. Timeline infographics: This type of infographics is used to show the progression or the changes in an object, idea, or topic over a period of time. It depicts different important changes and when the changes occurred.
  8. Visual resume infographics show the qualifications of a job applicant in an interesting way. This is more appealing for companies that are interested in design and marketing. Businesses where creativity is encouraged.
  9. Process infographics, almost similar to flow chart infographics, show the process of getting from one point to another. Like the maturity of an idea into a product.
  10. Interactive infographics: This type of infographics covers all the types of infographics contents plus the results through the viewer’s participation and engagement.

Infographics are very necessary when trying to disseminate information to its viewers and creating infographics for your needs can be a daunting task.

Get in touch with our team of Project Managers today. Tell us what complex topics you’re facing and we’ll take it from there, clearing out every question you may have and taking you through our process. No commitment whatsoever. We understand that if we don’t end up working together right now, you’ll already be in a more comfortable position to reach out in the future.

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