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Can Infographics be interactive?
The infographics can generally be divided into two types:
Static infographics: This is a static image in a long scroll display format. The texts and images cannot be moved. They are perfectly suited for a less complex topic to package the information transfer into a vivid user experience.
Interactive infographics: With additional interactive elements, the user is not just a passive viewer, but can interact directly with the content and, for example, obtain more information on a topic by clicking and scrolling. Using interactive elements delivers a real engagement kick. Interactive infographics are ideal for:
– the active involvement of the target group.
– detailed overview of research results without appearing as too overwhelming.
– visualization of large amounts of data.
Depending on your business objectives, the topic and personal needs, both interactive infographics and static infographics can be effective. You can read about the exact advantages of interactive infographics here.
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