
Commitment for more humanity – A project for the SRK
Read MoreDishing out information in a visually appealing manner has always held a growing amount of interest. According to the data trends on Google Trends, Infographics have been in use as early as 2004 but did not see a rise in its usage and popularity till 2010 and have not been left out since then. With this continuous increase in its use and the rise in social media usage, viewers and users of information have come across infographics whether we are interested in it or not.
The appeal of infographics is in its ability to share information using images and minimal texts, completely eradicating the need to read long pages of texts. Brand marketers, communicators, and businesses have found the ability to share images and texts a very easy way to increase their brand visibility and create more awareness for their products.
According to Forbes, infographics are growing and thriving in 2017 and beyond, nearly three-quarters of marketers rely on visuals in their social messaging. This is because we are visual creatures living in an over-stimulated world. Information users are attracted to what they see. This should also be fun and engaging as viewers can easily get bored with messages and move on. Businesses have also found infographics as an effective way to market their product as the numbers have shown that nearly 60% of businesses use it for sales and marketing purposes and 84% of the users have considered them effective.
So what makes them popular?
Infographics are still popular and still growing in popularity among countries in the world with production increasing by 1% every day, brand awareness increasing by 82% with creating an infographic, and the enhancement of visual data by 9900% since 2007. Create a relevant infographic with the right brand to support your brand in reaching its marketing goals.
Commitment for more humanity – A project for the SRK
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