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Are Infographics still effective?
Studies show that visual content is the most popular content – and there is a reason for this: 50 percent of our brain is involved in the utilization of visual content, with 70 percent of the sensory receptors located in the eye. For this reason, the human brain processes images 60,000 times faster than text-based information and stores them better in memory.
Due to changing reading habits and today’s overstimulation, users prefer fast, precise and entertaining information transfer. How effective an infographics can be is summarized below:
1. Effective B2B Marketing: From 2015 to 2016, the use of infographics in B2B marketing has increased from 50% to 58%. High-quality infographics have a 30 times higher chance of being read than pure text.
2. More website traffic: In the publishing industry, for example, pages with infographics have seen 12% more traffic growth than pages with text-only information.
3. A frequently searched term in the Google search engine: The words “infographics” and “infographics” have an average of 547,000 search queries per month.
4. Increased attention span: Today’s attention span is only 8 seconds. Thanks to infographics, this can be increased by 82%. Thus, all information can be conveyed before the reader loses interest.
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