Infographics

Reading endless information and data can be, well, boring. We can change that, however, with infographics designed specifically for you. Clearly arranged with the appropriate images – simple, entertaining, and unusual – designed according to your wishes.

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Infographics for young startups to established corporations.

Make your content more attractive, easier to consume and to share – with an Infographic

It is long overdue to simplify complex data in such a way that they can be quickly captured.

Data is becoming more complex and may seem confusing to some users. For this reason, this information should be presented in a visually appealing and understandable way.

For this purpose, infographics have been created that convey all necessary information to the users in a simplified way.

Static infographics already had their peak for lead generation several years ago. Today, with the advent of video and interactive content, they are being used for what they were originally intended for – to better represent a complex written message that you can easily share and print.

Our infographics present your information in a way that your target audience can immediately understand. We help you present your facts in a clear, visual and compelling way at a glance.

Where are Infographics used?

Content Marketing

"Show don't tell"- is the motto to gain the attention and interest of the audience. With convincing images and diagrams, infographics can generate 94% more views than simple text.

Financial Reports

Add a little "pizzazz" in your next financial report. With the help of infographics, text-heavy results can be transformed into visually appealing and easily comprehensible content.

Survey Results

Appealing infographics give conventional diagrams the decisive kick. For this reason, they are particularly suitable for visually illustrating surveys.

Comparing Data

Sometimes comparisons are difficult to describe in words and quickly appear confused. Infographics provide a clearly understandable format to make comparisons comprehensible at first sight.

Map Illustrations

Infographics are an excellent way to present regional data and geographical comparisons in a visual format that is appealing and easy to understand.

Timelines

Whether historical information, specific project milestones or the coordination of an event, a timeline infographics offers a visually appealing and easy-to-understand format.

An Infographic on how to become a Cloud-Hero

Cloud Readiness explained with an Infographic

The task

The path to the cloud is divided into different steps. From the mandate phase to the operation and optimization phase, there are various challenges and hurdles to be overcome.

This process should be clearly and comprehensibly presented in an infographic, but at the same time emotionally and visually appealing.

The solution

The result is a cloud hero who dares to embark on the journey to the cloud together with his partner.

From the analysis phase, to the right choice of costume – i.e. the right provider – to the pilot phase, we have thus presented all the necessary steps in a creative way and with the necessary portion of emotion.

And thus explained how the right decisions can be made step by step so that the path to the cloud can be made safely and without problems.

The infographics are part of a comprehensive campaign that picks up the client already in the mandate phase. Therefore, we have also produced a handicraft sheet of the Cloud-Hero, which is an emotional companion for the customer.

How do we bring an Infographic to life?

Depending on the scope of the project, the creation of an infographic usually starts with a creative workshop. Here we collect all necessary information regarding the topic, the target group and answer all questions that arise.

In the next step, we create various sketches, as well as style suggestions, which could best represent the topic. The customer decides which concept proposal should be implemented.

According to the feedback we make changes and corrections if necessary. Sometimes even a complete rethink is required. But it is precisely this challenge that makes the project so exciting.

Only when all participants are satisfied with the result, we work out the sketch in the desired style. Regular feedback sessions enable us to create a final product that meets your needs and conveys the respective information to the respective target group in a clear and understandable way.

Visualisations as a basis for a discussion at the Big Picture Event

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Cloud readiness explained with an Infographic

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Cleverclip has managed to explain our complex business model in an easy to understand and original way. Our expectations regarding project organization, handling and implementation were simply exceeded! Keep up the good work!

Daniel Pfister Senior Partner und CEO

We appreciate the consistent and creative implementation competence, goal-oriented and focused on the essentials. By means of their flexible way of thinking, Cleverclip manages to present our highly complex contents in a simple and understandable way.

Francine Thurnher Communications Lead

The employees of Cleverclip have carried out our order to our complete satisfaction. Our request was implemented quickly and cleanly thanks to the quick understanding of the people involved. Many thanks!

Andreas Gurtner Head Corporate Communications

The cooperation with Cleverclip is uncomplicated, creative and straight to the point. We immediately felt understood by the team and were not disappointed: The results fully convinced us and our target group.

Verena Jucker Communications Lead

Ultimate Guide on everything you need to know about Infographics Design

1. What is an Infographic?

There has been a need to simplify complex data to promote easy understanding for a long time. Data has become more complex and with different reasons affecting the representation of this data, it can be very confusing to the users of the information. Coupled with this, there is a need to represent this information in a way that is visually appealing to its users.

Infographics were created as a way to pass the information required easily to the users or even people with interests in this information.

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2. What are Infographics used for?

Data and information are being shelled out in large quantities due to the amount of research taking place at the same time and humanity’s ever-growing need for knowledge. With this outflow of information, one of the things that hinder the visibility or the flow of this information to its users is the decline in reading culture. Reports of research and studies are usually put forward to show the step-by-step breakdown of the steps taken to reach a conclusion but since the reading culture is in a decline, the need to find a quick and easy way to disseminate information in a fun and engaging way has arisen.

Infographics are a visual representation of data, ideas, or concepts using images and minimal texts. Infographics are a fun and engaging way to deliver useful, complex, or fun information in a way that captures and holds attention until the information has been passed.

What are infographics used for?

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3. Are Infographics still effective?

Measuring how effective an advertising form is can be determined by how well it improves on the effects of using it and how it leads to the achievement of marketing goals and objectives.

Before 2010, infographics were not as popular which means that texts and prints had the floor but with the decline in reading habits, information users prefer their information to be dished out in short, fun, and engaging ways. By 2010, infographics began to see a rise in its usage with more people learning about it and it has more impact on marketing strategies. Pages with images or videos draw 94% more views than those with texts only. This is an increase because website landing pages used to be texts only but with the inclusion of images and texts, viewer conversion increased by 86%.

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4. Are Infographics still popular?

According to Forbes, infographics are growing and thriving in 2017 and beyond, nearly three-quarters of marketers rely on visuals in their social messaging. This is because we are visual creatures living in an over-stimulated world. Information users are attracted to what they see. This should also be fun and engaging as viewers can easily get bored with messages and move on. Businesses have also found infographics as an effective way to market their product as the numbers have shown that nearly 60% of businesses use it for sales and marketing purposes and 84% of the users have considered them effective.

So what makes them popular?

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5. Can Infographics be interactive?

Infographics are traditionally the short and straightforward mixture of texts and illustrations used to deliver data-driven information in a fun and engaging way – increasing the visibility of any text-form type of content. Marketers and communicators interested in advertising have seen the importance of using infographics to draw attention and deliver information. 

Infographics have been with us already for quite a long time, and a lot of businesses picked them on to improve the sharability of their content in Social Media due to their fun and visual nature. While the right infographic can still turn some heads, image and video-driven content has since flooded communication channels. So how can we get back to the golden age of content engagement? The answer – with Interactive Content. Can we, however, turn up the interactivity in static infographies?

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Information design and how to do it right – an infographic

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