Infographics Design

Reading endless information and data can be, well, boring. We can change that, however, with infographics designed specifically for you. Clearly arranged with the appropriate images – simple, entertaining, and unusual – designed according to your wishes.

From young startups to established corporations.

Make your content more attractive, easier to consume and to share – with an Infographic

There has been a need to simplify complex data to promote easy understanding for a long time. Data has become more complex and with different reasons affecting the representation of this data, it can be very confusing to the users of the information. Coupled with this, there is a need to represent this information in a way that is visually appealing to its users.

Infographics were created as a way to pass the information required easily to the users or even people with interests in this information.

Static Infographics had their peak for Lead Generation purposes already a couple of years back. Today, with the rise of video and Interactive Content, they are used for what they were thought initially for – better convey a complex written message in a way you can easily share, print and distribute. Are Infographics still effective then?

Measuring how effective an advertising form is can be determined by how well it improves on the effects of using it and how it leads to the achievement of communication goals and objectives.

Our Infographics present your information in a way that your target group will immediately understand. We’ll help you present your facts in an understandable, visual and captivating way, at a glance.

We begin each project with a thorough briefing. Our Infographic Design service is no different.

  1. We’ll hold a creative workshop where we examine the topic and target group and present all the key questions that need answers.
  2. We give the target group a face by creating a user persona, making it easier to put ourselves in their place and really understand them and their needs. Your process, product, or services requires proper handling with respect to your target audience; the right method to discuss, let’s say, an aspect of physics to a twelve-year-old will be worlds away from the right method for an advanced university student.
  3. Then we get down to business and our creative thinkers start the hard work. We produce a treatment for you, to present the various approaches and styles with which we can explain your topic. You decide which of these suggestions will be used.
  4. Copywriters and visual artists will create the first draft – and then we wait for your feedback.
  5. We’ll produce a prototype of your Infographic early in the process, and test it with your target group. In this way, we can be sure that we are on the right track, and make changes if needed. We also use honest feedback from both sides of every process.

Get in touch with our team of Project Managers today. Tell us what complex topics you’re facing and we’ll take it from there, clearing out every question you may have and taking you through our process. No commitment whatsoever. We understand that if we don’t end up working together right now, you’ll already be in a more comfortable position to reach out in the future.

We have already helped these customers

Ultimate Guide on everything you need to know about Infographics Design

1. What is an Infographic?

There has been a need to simplify complex data to promote easy understanding for a long time. Data has become more complex and with different reasons affecting the representation of this data, it can be very confusing to the users of the information. Coupled with this, there is a need to represent this information in a way that is visually appealing to its users.

Infographics were created as a way to pass the information required easily to the users or even people with interests in this information.

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2. What are Infographics used for?

Data and information are being shelled out in large quantities due to the amount of research taking place at the same time and humanity’s ever-growing need for knowledge. With this outflow of information, one of the things that hinder the visibility or the flow of this information to its users is the decline in reading culture. Reports of research and studies are usually put forward to show the step-by-step breakdown of the steps taken to reach a conclusion but since the reading culture is in a decline, the need to find a quick and easy way to disseminate information in a fun and engaging way has arisen.

Infographics are a visual representation of data, ideas, or concepts using images and minimal texts. Infographics are a fun and engaging way to deliver useful, complex, or fun information in a way that captures and holds attention until the information has been passed.

What are infographics used for?

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3. Are Infographics still effective?

Measuring how effective an advertising form is can be determined by how well it improves on the effects of using it and how it leads to the achievement of marketing goals and objectives.

Before 2010, infographics were not as popular which means that texts and prints had the floor but with the decline in reading habits, information users prefer their information to be dished out in short, fun, and engaging ways. By 2010, infographics began to see a rise in its usage with more people learning about it and it has more impact on marketing strategies. Pages with images or videos draw 94% more views than those with texts only. This is an increase because website landing pages used to be texts only but with the inclusion of images and texts, viewer conversion increased by 86%.

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4. Are Infographics still popular?

According to Forbes, infographics are growing and thriving in 2017 and beyond, nearly three-quarters of marketers rely on visuals in their social messaging. This is because we are visual creatures living in an over-stimulated world. Information users are attracted to what they see. This should also be fun and engaging as viewers can easily get bored with messages and move on. Businesses have also found infographics as an effective way to market their product as the numbers have shown that nearly 60% of businesses use it for sales and marketing purposes and 84% of the users have considered them effective.

So what makes them popular?

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5. Can Infographics be interactive?

Infographics are traditionally the short and straightforward mixture of texts and illustrations used to deliver data-driven information in a fun and engaging way – increasing the visibility of any text-form type of content. Marketers and communicators interested in advertising have seen the importance of using infographics to draw attention and deliver information. 

Infographics have been with us already for quite a long time, and a lot of businesses picked them on to improve the sharability of their content in Social Media due to their fun and visual nature. While the right infographic can still turn some heads, image and video-driven content has since flooded communication channels. So how can we get back to the golden age of content engagement? The answer – with Interactive Content. Can we, however, turn up the interactivity in static infographies?

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Explainer Videos – Trends 2020

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Olivier Ferrilli Product Manager

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