What is Graphic Recording?

Sitting through long meeting hours, training, or conferences can be exhausting and can make board members, employees, and listeners lose interest, zone out, or even totally forget what discussed during the gathering and the decisions agreed upon.

Speaking to your employees in a conversational language rather than a professional one, and making use of visual characters and illustrations to narrate or explain a fact or concept are two immediate ways to improve communication in the business sphere. Though it is a next level communication style, businesses have to start working towards it now just as they prepare for more profit-generating strategies and other external factors that affect business success. This will bring a more natural, engaging, and effective approach to presentations.

When members of staff are not interested or engaged in the content that will assist them in performing their duties well, their productivity and performance will reduce. A Prezi study on the State of Attention shows that 95% of professional multitask during meetings. This number shows the amount of information that totally passes us by while we think of other things.

Due to this evolution in the attention span of workers, Graphic Recording is a perfect way to combat boredom, engage the listeners, remind them of the topics discussed during these meetings and make the event a unique experience.

What is Graphic Recording?

According to theWorldCafe, “Graphic Recording (also referred to as reflective graphics, graphic listening, etc.) involves capturing people’s ideas and expressions—in words, images, and color—as they are being spoken at the moment”. What this means is that expressions and words are captured and summed up as they are spoken using images, texts, and colors to accentuate the emotions and feelings of the speaker as the message is passed across.

The emerging business world consists of Millennials and the Gen-Zs who, due to world digitalization, in one hand are more likely to be subject to constant distraction points, and therefore have a lower attention span, making it harder to retain their attention for long. On the other hand, they have a much more developed ability to multitask which makes them have a little bit of knowledge from everything but in-depth knowledge that demands attention and focus on one topic for longer is often more difficult.

According to the aforementioned study, passing information through presentations and meetings need serious improvement. Passing information has become an art. The art of Storytelling and even business professionals with the habit of presentation place importance on storytelling. Graphic Recording helps hold the listener’s attention and work at stimulating more than the sense of hearing but also sight. During the study, more than 4 in 5 of the viewers shifted their focus away from the speaker in the most recent presentation they watched. That number shows that the majority of listeners need something visually engaging to direct them towards the information being passed.

Presentations are usually riddled with bullet points and heavy text which make the viewers disengaged after some time, make retaining the information difficult and remembering the information difficult. All of these difficulties are what Graphic Recordings work towards solving. Speaking to professionals will assist in making your meetings memorable and anticipated.

Graphic Recordings we created

Live drawings at the Swiss Innovation Forum 2017

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Inspirational lectures visually accompanied for TEDxZurich

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“When Women Thrive” – a graphic recording for Mercer at the World Economic Forum

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