
Commitment for more humanity – A project for the SRK
Read MoreHumans have always been fascinated by the movement of things. From the invention of the first wheel to the successful flight by the Wright Brothers, transformation and movement have always been one of the bases of our daily lives. Advertising has always made use of images and texts and the consumers are already used to seeing these images, texts, and videos in the form of PowerPoint presentations and Word documents when introducing or rebranding a product. What, then, happens when boring, static texts can move? It will create more attention by tapping into our inquisitive minds by evoking a stronger feeling. The need to know is what will keep consumers glued to their screens until the end product is revealed. This simple attraction is the reason that birthed typography animation by web designers.
What is Typography Animation?
Typography animation, also known as kinetic typography, is the use of moving text to introduce or portray an idea, feeling, or emotion during a video animation. It is a form of passing information or idea over a period of time using texts.
There has been a decline in reading habits as written by The New Yorker in his study about reading habits in the world and this has shown that advertisement in form of texts will not be read as much as adverts that can be digested quickly and on the move. The alternative to text advertisement has been advertising in images and videos but the challenge with this form of advert is that the internet has now been flooded with a lot of videos and images that have hindered the flow of relevant information. This, in turn, means that there is now a large competition between marketers, brand managers and the public for their share of the consumers’ attention.
There are two (2) main genres of typography animation;
The different patterns and principles in Typography animation have been explained with images in Hackernoon.
The Uses of typography animation include;
Some examples of really interesting types of typography animation can be found here by Invision.
Commitment for more humanity – A project for the SRK
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