
Commitment for more humanity – A project for the SRK
Read MoreReading is in a decline. Even at the advent of audiobooks, created solely to aid the absorption of information at a speedy rate and to improve reading culture, studies have shown that people do not read as much in recent years as they used to. Taking the time to read a 300-page book can, now, be described as a chore.
Even with this decline, the need to be able to disseminate information has not reduced. There is still a need to reach out to clients and customers for products and services by organizations and marketers. Adapting to the needs of the emerging world means that brand marketers will have to look for more innovative ways to spread the word in a quick and interesting way. This is why Explainer Videos were created.
What is an Explainer Video?
An Explainer Video is a video that explains something new to its audience. It is a short video that describes an idea, product, process or concept to its audience in a bid to get them attracted and interested in the subject. Every explainer video should tell you the following things;
All the above points should be said or written in a language that the viewers can easily understand or the purpose of making the video would have not achieved.
Now that you know what an Explainer Video is, the following are the distinguishing features of an explainer video:
Focusing your explainer videos to the target audience’s desires is the main objective of every explainer video. It should be able to assist them with something or bring their attention to something they did not know they needed.
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