What is a Screencast?

Disseminating information has become very important in the world we live in and because learners live far and wide, traveling long distances to learn what could be taught in a few minutes is not an option available for many. Technical topics or learning how to use an application while watching a live video of someone else using it is still the best way to learn how to use a particular product. Even with existing products, system upgrades can cause easily accessible functions to be stored elsewhere requiring the users to spend a long time trying to find where it is now located. The needs of the consumers for easy navigation and understandability of a product can be explained easily by Brand marketers, communicators, and advertisers using a screencast.

What is a Screencast?

A screencast is a video recording that shows the actions taking place on a computer or mobile screen. A screencast shows the viewers how to navigate through a complex application, website, or software while making use of a voice-over to narrate the actions taking place on the screen making it easy for the viewer to learn how to use the program.

A screencast is a video recording when compared to its sister-in-function, the screenshot shows the processes and steps that need to be taken to get the desired result. With the advent of screencasts, they are most widely used in tutorials, recorded presentations, training videos, and video lessons because it has been observed that learners and business executives prefer video over text and retain more video memory over a 30-day period. 

With the glowing reviews given to video engagements, how does this shine its light on the advantages of a screencast?

  1. Easy understandability: For products that have complex processes and procedures, like learning how to use an application, screencasts are best to explain the how-tos and assist the users in solving any problems encountered when using the product.
  2. Large reach: Using a screencast to explain how to use a product means the same explainer video can be used to reach a very large amount of users and it will remain relevant for the entirety of the product life.
  3. Better for sight-conscious learners: Seeing what and how the information told to them should look like, is a large incentive for learners. This was the reason for the higher rate of video file downloads when compared to audio or podcasts. 

Using a screencast makes for a swift dive into learning and navigating a product but creating a screencast comes with its own difficulties. These include;

  1. Time-consuming: Recording a screencast is a time-consuming process as every move will need to be broken down and every click, explained. This can be a thoroughly draining and demanding exercise for a beginner, coupled with the editing process after the screencasts have been recorded.
  2. Time-limit: Not to be confused with the time-consuming factor, keeping the viewers interested in an explainer video longer than 5 minutes becomes very difficult to do which means the creators have to condense these topics into short videos which will lead to cutting out some important facts and topics needed to ensure understanding.
  3. Quiet environment: Recording a screencast means using an audio recording to narrate the movement and clicks made on the screen and this can be greatly hindered when in a noisy environment. 

Using a screencast is still the best way to further delve into the intricacies of a brand’s product and lengthy services which will increase conversion rates that will assist them in achieving their goals and objectives.

Explainer Videos we created

Stop Motion Video – self-marketing with Xing

Read More

Customer Experience – a Digital Video for Isolutions

Read More