From young startups to large corporations
Explaining how something works is what we do best
What is a Tutorial video?
A Tutorial video, or often called Instructional video, seeks to teach by example and supply the information to complete a certain task. It is often used as part of a learning process about a specific concept.
Examples of Tutorial or Instructional videos
51% of adults said they use YouTube to figure out how to do things they haven’t done before. Also, according to a 2019 study, 53% of people reported watching two or more instructional videos per week.
Regardless of your industry, instructional videos are the best delivery method if you’re serious about teaching others, growing your business, or building an online course.
How do you explain a vision and a mission? What we had as an idea was cleverly transformed by Cleverclip into a simple storyboard. Thanks to efficient project management and comprehensible illustrations and animations, the scribble video was ready in no time: the Biomed vision and mission explained in detail!
We experienced Cleverclip as a very professional partner for our project. We were accompanied personally and competently through the structured process. Our ideas were taken up quickly and implemented excellently despite a tight schedule. The result convinced us and our customers in every respect.
What makes a good Tutorial Video?
Just because you explain something to someone doesn’t automatically make it a solid tutorial. Just like throwing random ingredients between two slices of bread doesn’t necessarily make a delicious sandwich. We know a thing or two about making video tutorials — including the essential elements that help make any tutorial video, training video, or software demo a good one.
- Is clear and easy to consume.
- Sections flow naturally from one to the next.
- Script, voice over and the actual recording are well paced.
- Doesn't overflow your client minds to the point where they miss critical information.
- Deliver the right appeal, making sure that the content is useful to a broad audience.
- Have the right tone, inviting and comfortable to watch.
- Have a presentation true to your brand.
Why should you choose an animated Tutorial Video?
Apart from the 5 reasons below, if you need to teach your audience a new process, tutorial videos are the must go-to format for you.
In high demand
30% of videos searched on Youtube are “How to” videos. This could be a simple explanation of how to assemble something, a training video on how to fix an issue, or demonstrate how your product is superior to your competition.
Eases Support workload
Shift support resources to other revenue oriented areas by covering frequently asked questions with Tutorial Videos.
Videos show and tell
Text heavy instructions, even with images, are rarely read thoroughly, if at all. Reuse videos for online help, support, sales and even social media.
People watch, don't read
Sadly, people’s attention spans are getting shorter and we would much rather watch a video, then read text.
Stay on brand
Professional animated videos make your tutorials unique, strongly connected to your brand and make users more eager to consume them.
Other uses for Explainer Videos
For most people, an animated explainer video has a pretty narrow definition. It’s a video that lives on your home page, and tells attention-deficient visitors all about your product or service in 1-2 minutes. But in reality the trusty explainer video is capable of so much more.
Internal Communication Videos
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