Tutorial Videos

Tutorial or Instructional videos can help your business explain how a product or process works in a step by step approach, ensuring your audience can achieve the desired end result.

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From young startups to large corporations

Explaining how something works is what we do best

What is a Tutorial video?

A Tutorial video, or often called Instructional video, seeks to teach by example and supply the information to complete a certain task. It is often used as part of a learning process about a specific concept.

Examples of Tutorial or Instructional videos

51% of adults said they use YouTube to figure out how to do things they haven’t done before. Also, according to a 2019 study, 53% of people reported watching two or more instructional videos per week.

Regardless of your industry, instructional videos are the best delivery method if you’re serious about teaching others, growing your business, or building an online course.

Christoph Leibundgut | Manager
Cleverclip works professionally, efficiently and goal-oriented. Our wishes have been taken seriously and yet the explanation video specialists have not lost sight of the big picture. A nice experience that led to a very nice, exciting result.

Christoph Leibundgut Manager

Thomas Schlecht | Marketing Manager

How do you explain a vision and a mission? What we had as an idea was cleverly transformed by Cleverclip into a simple storyboard. Thanks to efficient project management and comprehensible illustrations and animations, the scribble video was ready in no time: the Biomed vision and mission explained in detail!

Thomas Schlecht Marketing Manager

Othmar Dendorfer | Senior Consultant

We experienced Cleverclip as a very professional partner for our project. We were accompanied personally and competently through the structured process. Our ideas were taken up quickly and implemented excellently despite a tight schedule. The result convinced us and our customers in every respect.

Othmar Dendorfer Senior Consultant

What makes a good Tutorial Video?

Just because you explain something to someone doesn’t automatically make it a solid tutorial. Just like throwing random ingredients between two slices of bread doesn’t necessarily make a delicious sandwich. We know a thing or two about making video tutorials — including the essential elements that help make any tutorial video, training video, or software demo a good one.

  • Is clear and easy to consume.
  • Sections flow naturally from one to the next.
  • Script, voice over and the actual recording are well paced.
  • Doesn't overflow your client minds to the point where they miss critical information.
  • Deliver the right appeal, making sure that the content is useful to a broad audience.
  • Have the right tone, inviting and comfortable to watch.
  • Have a presentation true to your brand.

Why should you choose an animated Tutorial Video?

Apart from the 5 reasons below, if you need to teach your audience a new process, tutorial videos are the must go-to format for you.

In high demand

In high demand

30% of videos searched on Youtube are “How to” videos. This could be a simple explanation of how to assemble something, a training video on how to fix an issue, or demonstrate how your product is superior to your competition.

Eases Support workload

Eases Support workload

Shift support resources to other revenue oriented areas by covering frequently asked questions with Tutorial Videos.

Videos show and tell

Videos show and tell

Text heavy instructions, even with images, are rarely read thoroughly, if at all. Reuse videos for online help, support, sales and even social media.

People watch, don't read

People watch, don't read

Sadly, people’s attention spans are getting shorter and we would much rather watch a video, then read text.

Stay on brand

Stay on brand

Professional animated videos make your tutorials unique, strongly connected to your brand and make users more eager to consume them.

Other uses for Explainer Videos

For most people, an animated explainer video has a pretty narrow definition. It’s a video that lives on your home page, and tells attention-deficient visitors all about your product or service in 1-2 minutes. But in reality the trusty explainer video is capable of so much more.

Internal Communication Videos

Are your employees not engaged at work? Are you serious about creating an engaging work culture? Do you want to boost employee satisfaction? If you answered yes to all these questions, you need to use video to take your internal comms game to the next level.
More about Internal Communication Videos

eLearning Videos

When it comes to the intricacies of internal training, video is a fantastic medium. eLearning videos are one of the most effective ways to develop your team, both in terms of cost and engagement.
More about eLearning Videos

Corporate Videos

Corporate videos let you tell your company story in an entertaining way. Part of the reason that video production can be very effective for even small businesses is that it gives you the opportunity to explain the benefits of your product without commercial constraints.
More about Corporate Videos

Advertising Videos

What better medium to propel this new wave of humanized marketing than video? It’s one of the most effective mediums for marketers. Customers don't want to know what brands are selling -- they want to hear, read, and watch stories of people who have the same challenges they do.
More about Advertising Videos

Product Videos

Need to highlight a new product or service in an engaging way? Product videos come to the rescue. Focus on how you solve your client's pain points with a storytelling narrative, and finish off with the single call to action you expect your viewer to follow.
More on Product Videos