Product Videos

Product videos are an important part of your marketing strategy because they give viewers an opportunity to see how your service works in action.

From young startups to large corporations

We've proudly helped hundreds of businesses increasing their audience's engagement.

What is a Product Video?

A product video is a video that effectively demonstrates the benefits of a product. While many product videos focus on the features of the product, we focus on how the product relieves the pain points your audience may encounter, and craft a professional animated explainer video.

Examples of Product Videos

The average person watches more than an hour and a half of online video content per day—that’s a ton of potential exposure! Also, YouTube mobile video views grow 100% every year. The data proves that video marketing is the future—don’t let your brand fall behind the curve! Here are a couple of great Product Videos to get you inspired.

What makes a good Product Video?

Make a product video that tells a story, solves a problem, and highlights one spectacular feature, and you’ll be on your way to conversion bliss. If your product video does the following things, you’ll see results in no time:

  • Focuses on the problem and solution
  • Keeps it short and sweet
  • Focuses on one key feature
  • Provides information and value
  • Can be built into a series of videos when needed
  • Finds an interesting angle
  • Includes a clear CTA

Not sure if your Product deserves one?

5 Reasons to use a Product Video

According to Forrester Research’s Dr. James McQuivey, “a minute of video is worth 1.8 million words.” In video format, a message that can’t accurately be captured with simple text can be consolidated into a powerful visual tool that inspires action.

 

Here are 5 strong reasons why a Product Video should be part of your content strategy.

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BUILD TRUST AND CONSUMER CONFIDENCE

It has always been easier to believe someone when they show or prove something is true, rather than simply saying it without any validation.

In addition to building trust with potential customers, product videos can help increase confidence among shoppers.

BRAND AWARENESS AND PRODUCT REACH

A Searchmetrics study states that, "Videos generate on average 3 times as many monthly visitors as other content.”

Simply by having engaging and/or informative videos on your website or other online applications, you allow the potential for 3 times as many viewers – each month!

USER ENGAGEMENT

Videos by nature are an extremely engaging form of content. When viewers become immersed in a product or instructional video, they are spending more time on your website, which increasing the average time spent on the page.

According to Wistia, a video hosting provider, “people spend on average 2.6x more time on pages with video than without.”

ENCOURAGE MEASURABLE ACTIONS

According to a Marketing Sherpa study, customers are more likely to take action after viewing a video.

An astonishing statistic from that study states, “viewers are anywhere from 64-85% more likely to buy after watching a product video.”

IMPROVE SEO

Google loves video which makes video content great for SEO. Having video content on pages can contribute to 157% increase in organic traffic from search engines.

On top of that, Forrester Research states that “it is 50 times easier to achieve a page 1 ranking on Google with a video.”

How do we approach Product Video creation?

As most with most projects where we’re involved, we focus on both message and audience to determine what should be each video’s approach. We are all storytellers. When we take on a project, we come prepared for a fight. It’s a big challenge to take a complex idea and transform it into something that resonates. It’s a difficult process. That’s why we follow a fail-proof process in all our video projects.

Creative Workshop

We begin each project with a thorough briefing: a creative workshop where we examine the topic and target audience and look at all the key questions that need answering. We give the target audience a face by creating a user persona, making it easier to put ourselves in their place and really understand them and their needs. A detailed analysis of the target group is imperative for good information design.

Concept Proposal

Then we get down to business and our creative thinkers start the hard work. We produce a treatment to present a range of different approaches and styles with which we can explain the topic. We discuss these ideas with the customer, taking feedback as required and moving forward with their preferred ideas.

Storyboarding

Once the basic idea is nailed down, our copywriters and visual artists can begin drafting the first storyboard. This helps to visualise the concept and provide an insight into what the finished product will look like. Here, we wait for feedback – and of course, hope we’ve convinced you with our design information expertise.

Prototyping

With the storyboard approved, we begin producing a prototype early in the process and test it with people from the target audience to get their reaction and feedback. In this way, we can be sure that we are on the right track, and make adjustments to the design as needed.

Delivery

After getting as much feedback as possible and perfecting the design, we are ready for delivery. We rely on open dialogue, and it’s important that both sides can provide honest feedback at each step in the process. This is what truly allows us to create a final product that is exactly what our customers and their target audience want.

Debrief & Close

We know that even when phrased as nicely as possible, constructive feedback can be brutal. We’d all much rather be told that our work is flawless, right? However, we know there is no such thing as perfection, and after each project, we always look to see if something could have been done better. This allows us to constantly improve and put new ideas into practice in subsequent projects.

Product Videos generate higher engagement with your product

From young startups to large corporations

We've proudly helped hundreds of businesses increasing their audience's engagement.

Special Picks from our Blog on Product Videos

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