Product Videos

Product videos are an important part of your marketing strategy because they give viewers an opportunity to see how your service works in action.

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From young startups to large corporations

We produced incredible product videos for product launches and feature releases.

What is a Product Video?

A product video is a video that effectively demonstrates the benefits of a product. While many product videos focus on the features of the product, we focus on how the product relieves the pain points your audience may encounter, and craft a professional animated explainer video.

Examples of Product Videos

72% of consumers prefer to watch a video to understand a product or service. With a product video, you get to control the narrative and expectations of the consumers, speak the language of your prospective customers, and help the target audience relate to the product in the video.

Christoph Leibundgut | Manager
Cleverclip works professionally, efficiently and goal-oriented. Our wishes have been taken seriously and yet the explanation video specialists have not lost sight of the big picture. A nice experience that led to a very nice, exciting result.

Christoph Leibundgut Manager

Thomas Schlecht | Marketing Manager

How do you explain a vision and a mission? What we had as an idea was cleverly transformed by Cleverclip into a simple storyboard. Thanks to efficient project management and comprehensible illustrations and animations, the scribble video was ready in no time: the Biomed vision and mission explained in detail!

Thomas Schlecht Marketing Manager

Othmar Dendorfer | Senior Consultant

We experienced Cleverclip as a very professional partner for our project. We were accompanied personally and competently through the structured process. Our ideas were taken up quickly and implemented excellently despite a tight schedule. The result convinced us and our customers in every respect.

Othmar Dendorfer Senior Consultant

What makes a good Product Video?

Make a product video that tells a story, solves a problem, and highlights one spectacular feature, and you’ll be on your way to conversion bliss. If your product video does the following things, you’ll see results in no time:

  • Focuses on the problem and solution
  • Keeps it short and sweet
  • Focuses on one key feature
  • Provides information and value
  • Can be built into a series of videos when needed
  • Finds an interesting angle
  • Includes a clear CTA

5 Reasons to use a Product Video

Here are 5 strong reasons why a Product Video should be part of your content strategy.



It has always been easier to believe someone when they show or prove something is true, rather than simply saying it without any validation.

In addition to building trust with potential customers, product videos can help increase confidence among shoppers.



A Searchmetrics study states that “Videos generate on average 3 times as many monthly visitors as other content.”

Simply by having engaging and/or informative videos on your website or other online applications, you allow the potential for 3 times as many viewers – each month!



Videos by nature are an extremely engaging form of content. When viewers become immersed in a product or instructional video, they are spending more time on your website, which increases the average time spent on the page.

According to Wistia, a video hosting provider, “people spend on average 2.6x more time on pages with video than without.



According to a Marketing Sherpa study, customers are more likely to take action after viewing a video.

An astonishing statistic from that study states, “viewers are anywhere from 64-85% more likely to buy after watching a product video.”



Google loves video which makes video content great for SEO. Having video content on pages can contribute to 157% increase in organic traffic from search engines.

On top of that, Forrester Research states that “it is 50 times easier to achieve a page 1 ranking on Google with a video.”

Other uses for Explainer Videos

For most people, an animated explainer video has a pretty narrow definition. It’s a video that lives on your home page, and tells attention-deficient visitors all about your product or service in 1-2 minutes. But in reality the trusty explainer video is capable of so much more.

Internal Communication Videos

Are your employees not engaged at work? Are you serious about creating an engaging work culture? Do you want to boost employee satisfaction? If you answered yes to all these questions, you need to use video to take your internal comms game to the next level.
More about Internal Communication Videos

Tutorial Videos

What do you do when you need to learn something new? What if you need to know how to fix something? Or what if you need to learn how to use a new software or service? You probably look for a video. And you’re not alone. Tutorial or Instructional Videos are here for you.
More about Tutorial Videos

eLearning Videos

When it comes to the intricacies of internal training, video is a fantastic medium. eLearning videos are one of the most effective ways to develop your team, both in terms of cost and engagement.
More about eLearning Videos

Corporate Videos

Corporate videos let you tell your company story in an entertaining way. Part of the reason that video production can be very effective for even small businesses is that it gives you the opportunity to explain the benefits of your product without commercial constraints.
More about Corporate Videos

Advertising Videos

What better medium to propel this new wave of humanized marketing than video? It’s one of the most effective mediums for marketers. Customers don't want to know what brands are selling -- they want to hear, read, and watch stories of people who have the same challenges they do.
More about Advertising Videos