Product Videos

Product videos effectively visualize the product’s benefits. We analyze how the product can solve the user’s “pain point” and then create a professional explainer video.

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Some inspiring product videos

The Digital Village Square – For more solidarity and neighbourhood help

The Digital Village Square – For more solidarity and neighbourhood help

A video about the Valuu App by PostFinance

A video about the Valuu App by PostFinance

POLYPOINT – news services and a trade fair

POLYPOINT – news services and a trade fair

What makes a good product video?

Product videos aim to tell a story, solve a problem, and emphasize a particular feature. If you consider the following aspects, nothing should stand in the way of your product video:

  • Focuses on the problem and solution
  • Keeps it short and sweet
  • Emphasizes on one key message
  • Provides value
  • Can be built into a series of videos when needed
  • Finds an interesting angle
  • Includes a clear CTA

How do we create explainer videos?

Every project starts with a creative workshop: Together we analyze your topic and target group.

In the next step, our creative team brainstorms suitable concepts and styles. Once you have decided on a proposal, our designers and copywriters create a prototype. We adapt it to your feedback and then move on to the user testing: We test the prototype on individuals from your target group.

The user testing went well? Perfect! Let’s start with the production. We draw, animate, and compose – we bring your topic to life. Are you happy with the result? If so, we finalize the product and hand you over the key to an easier world. Voilà.

Every project starts with a creative workshop: Together we analyze your topic and target group.

1. Workshop

2. Prototyp + user testing

In the next step, our creative team brainstorms suitable concepts and styles. Once you have decided on a proposal, our designers and copywriters create a prototype. We adapt it to your feedback and then move on to the user testing: We test the prototype on individuals from your target group.

The user testing went well? Perfect! Let’s start with the production. We draw, animate, and compose – we bring your topic to life. Are you happy with the result? If so, we finalize the product and hand you over the key to an easier world. Voilà.

3. Production

4. Final Product

How we work
  • 1. Workshop

  • 2. Prototyp + user testing

  • 3. Production

  • 4. Final Product

Not all product videos are the same.

Product videos offer a wide creative scope. We will find the right style for your needs.

Digital

From abstract motion design to expressive character animation and customized elements, this style offers a wide range of digitally drawn and animated options.

Scribble

The classic among explainer videos. Hand-drawn graphics in line with the spoken text maximize the learning effect.

Combi

As the name also indicates, this type combines different styles. Live-action with additional animations adds more depth to the story and emphasizes individual aspects even more effectively.

Didn’t find the right thing yet?

Discover other video formats:
Corporate videos

Corporate videos

Highlight your company and communicate the brand message effectively.
Learn more
Advertising videos

Advertising videos

Put your brand in the spotlight and boost its reputation.
Learn more
eLearning videos

eLearning videos

Use a video for educational purposes and prove your expertise.
Learn more

FAQ about product videos

  • 1. How can you create a product video?

    There is a rough division in creating product videos: internal or external.

    If you want to create a product video yourself, then we can recommend the following online tools:

    • Biteable
    • Vyond
    • Powtoon
    • Animaker

    With these tools, you can trim, animate, soundtrack, and finish your video without a design team. You don’t need any special previous experience either – and the best way to do it is still by learning by doing! When creating, never forget the three criteria of a good product video: audience-focused, composition, and message.

    If you are looking for external support for your product video, then you can either look for freelancers or an agency. If you don’t have that much budget available, then you should hire freelancers. Freelancers are not tied to any company, so they are very flexible. They also bring a wide range of skills. So, depending on the freelancer, you may need less or more for your product video. So when hiring, you need to make sure you actually have someone for every step – from script to sound design. Agencies will handle the entire production of your product video – all you have to do is answer questions so the agency gets all the information they need. An agency is certainly not one of the cheapest options, but it delivers top-notch quality and executes your message in the best way possible to get the biggest ROI for you.

  • 2. How long should a product video be?

    The length of a product video depends on many factors: Goal, target audience, product, purpose, content … We could make the list much longer, but we’ll focus on the most important aspect: it depends. The attention span of users is very short. So if you want to attract or keep users on your website with a product video, anything over a minute is too much. Videos that are too long don’t generate leads and increase bounce rates.

  • 3. What makes a good product video?

    A good product video achieves its goal. Only after formulating your goal clearly, the video itself should be refined. Here we consider the composition of:

    • Text
    • Animation
    • Sound

    By means of storytelling, i.e. the interplay of text, animation, and sound, we package the pain points of the viewers into a story that appeals to them and doesn’t let go. Of course, the technical components must also be taken into account.

  • 4. When should you use a product video?

    Product videos are related to your products or services but still offer enough flexibility. Purpose of use Possible use cases include

    New website: Show your visitors the most important facts about your products in an exciting and refreshing way.

    Product launch: Convince your target groups (customers, investors, etc.) with the appropriate data and arguments in concise product videos.

    Paid Ads: Reach out to the countless potential customers on social media and bring your product directly to your target audience. Social Media Engagement: Harness the power of likes, shares, and comments to raise awareness of your product or even your entire company.

    Newsletter: Give your recipients a reason to look forward to every newsletter.

    Trade shows: Maximize your reach at trade shows by convincing people not only actively but also passively about your product.

  • 5. What is a product video?

    A product video is a video of your product or service. Well, that’s about it really, but we can say a little more about it. Well-known examples of product videos are:

    • Explainer videos
    • Celebrity Marketing
    • How-to videos
    • Automated slideshows
    • Influencer videos
    • Interactive Videos
    • Live Launch/Broadcasts
    • Teasers

    Using product videos, you can achieve the following:
    – increased conversion rate
    – clear/impressive branding
    – improved reputation of your online presence
    – increased lead generation
    – lower churn rate