Motion Graphics

Sometimes complex concepts are difficult to explain through words or static images only. And this is exactly where Motion Graphics come into play.

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From young startups to established corporations, everyone can use a motion graphics video

What are Motion Graphics?

Motion Graphics aim to underpin a certain complex statement by means of moving visuals such as infographics, symbols, illustrations or text and thus convey it to the target audience in an easily understandable way. The graphics can be individually adapted to the respective needs by e.g. colour gradients, shading, strokes etc. - there is a variety of options!

VERSATILE

Thanks to the variety of customization options in terms of colors and shapes, motion graphics are suitable for a broad target audience across a wide range of industries.

ENGAGEMENT BOOSTER

Static content no longer works to illustrate complex information. Motion graphics bring even dry facts and figures to life, maximizing the engagement of the target audience.

EASY TO PRODUCE

Compared to other animations, motion graphics can be created at relatively low production and cost. Low production effort, yet maximum effectiveness!

Motion Graphic Examples

Your message. Your story. Your choice of Design. We work together to make it happen and create incredible Motion Graphics Explainer Videos.

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The video professionally narrated and produced by Cleverclip explains our complex software in only 90 seconds. The cooperation was pleasant, uncomplicated and, thanks to a convincing process, always comprehensible.

Reto Vogt

Head of Content

Working with Cleverclip is uncomplicated, creative and to the point. We immediately felt understood by the team and were not disappointed: The results fully convinced us and our target group.

Verena Jucker

Head of Communication

How can we work together to create your Motion Graphics Explainer Video?

A smooth process where we'll learn from you about goals and target audience, propose a solution and begin creating your Motion Graphics Explainer Video

OBJECTIVES

Always keeping an eye on the ROI, we define additional goals and performance tracking criteria together with you.

DISCOVERY

A precise target group analysis is the key to achieving the best possible added value. For this purpose, we develop a buyer persona that enables us to understand the needs of the specific audience.

CREATIVITY

Our creative minds work together to find the optimum ideas. Nothing is impossible. We accept every challenge.

PROPOSAL

We offer a smooth process, from analyzing the specific objectives and target audience, creating various approaches and drafts to the production of the actual Motion Graphics video.

HANDSHAKE

Your feedback is our top priority and we do our best to implement all your wishes and suggestions.

PRODUCTION

As soon as all participants agree, the Motion Graphics video is ready for production and fine tuning.

“Reading is declining. Even after the introduction of audio books, which were intended to make it easier to absorb information and improve the reading culture, studies have shown that people read less in recent years than they used to.

With this decline, the need to disseminate information has not decreased. Product information and services still need to be communicated from companies to customers.

However, increasing mechanization means that companies must look for more innovative ways to disseminate information quickly and in an interesting way.

Explanatory videos have been developed for this purpose. Because with the help of videos, brands can convey the same information to their audience, only much more compact and vividly”.

Rahel

Managing Director

“The creation of an explanatory video is a project in itself.

You need different ideas, scripts, characters, storyboards, prototypes, animations, voiceovers, subtitles and unique background music. If you don’t have the right resources in-house, it will become a real juggling act, with many complete strangers working on it.

We believe that the creation of an explanatory video should not be a burden, but rather the exact opposite: a recurring decision to convey content!

That’s why working with the right partner can be crucial when it comes to using resources and budget wisely”.

Janine

Product Manager