Live Action

Real film footage instead of animation. Actors instead of characters. Live Action can also be used as a basic format and combined with animated characters and graphics to ensure maximum effectiveness for your message.

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From young startups to established corporations, everyone can use a Live Action Video

What is Live Action?

Live action is based on real film footage where actors present the script. Film sequences can also be combined with animations, e.g. graphics and diagrams to literally visualize what is being said and emphazise certain keywords.

Tangible focus

Tangible focus

Live action shots are particularly suitable for physical products, as they can be shown and described directly, thus bringing the product benefits into the spotlight.
Impactful

Impactful

People build relationships with other people. Not with objects. A live action shot creates an emotional bond between actors and audience, enabling greater relevance for your message.
Relatable

Relatable

A live action piece allows the audience to identify with the topic more easily and thus create more credibility and trust.

Live Action Examples

Your message. Your story. Your choice of Design. We work together to make it happen and create incredible Live Action Explainer Videos.

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"The video professionally narrated and produced by Cleverclip explains our complex software in only 90 seconds. The cooperation was pleasant, uncomplicated and, thanks to a convincing process, always comprehensible".

Reto Vogt

Head of Content

"Working with Cleverclip is uncomplicated, creative and to the point. We immediately felt understood by the team and were not disappointed: The results completely convince us and our target group."

Verena Jucker

Head of Communications

How can we work together to create your Live Action Explainer Video?

We offer a smooth process, from analyzing the specific objectives and target audience, creating various approaches and drafts to the production of the actual live action video.

OBJECTIVES

OBJECTIVES

Always keeping an eye on the ROI, we define additional goals and performance tracking criteria together with you.
DISCOVERY

DISCOVERY

A precise target group analysis is the key to achieving the best possible added value. For this purpose, we develop a buyer persona that enables us to understand the needs of the specific audience.
CREATIVITY

CREATIVITY

Our creative minds work together to find the optimum ideas. Nothing is impossible. We accept every challenge.
PROPOSAL

PROPOSAL

We offer a smooth process, from analyzing the specific objectives and target audience, creating various approaches and drafts to the production of the actual Live Action video.
HANDSHAKE

HANDSHAKE

Your feedback is our top priority and we do our best to implement all your wishes and suggestions.
PRODUCTION

PRODUCTION

As soon as all participants agree, the Live Action video is ready for production and fine tuning.

“Reading is declining. Even after the introduction of audio books, which were intended to make it easier to absorb information and improve the reading culture, studies have shown that people read less in recent years than they used to.

With this decline, the need to disseminate information has not decreased. Product information and services still need to be communicated from companies to customers.

However, increasing mechanization means that companies must look for more innovative ways to disseminate information quickly and in an interesting way.

Explanatory videos have been developed for this purpose. Because with the help of videos, brands can convey the same information to their audience, only much more compact and vividly”.

Rahel

Managing Director

“The creation of an explanatory video is a project in itself.

You need different ideas, scripts, characters, storyboards, prototypes, animations, voiceovers, subtitles and unique background music. If you don’t have the right resources in-house, it will become a real juggling act, with many complete strangers working on it.

We believe that the creation of an explanatory video should not be a burden, but rather the exact opposite: a recurring decision to convey content!

Therefore, working with the right partner can be crucial when it comes to using resources and budget wisely”.

Janine

Product Manager