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How can Marketers use Explainer Videos?
Marketers are people saddled with the responsibilities of identifying goods and services desired by the consumers, creating relationships with them, and satisfying their needs with the products and services on behalf of the organization they are affiliated with. Marketing used to be a door-to-door service with marketers coming to their consumers to talk to their products but with the advent of technology, there emerged a platform to which a large number of viewers can be reached while generating profits.
Although physical marketing still exists, digital marketing created a better platform for B2B and B2C advertising. With the advent of technology, we are exposed to 4,000 to 10,000 ads each day. With this much advertising, how can the viewers get to the products they need? And how can marketers reach their target audience? Newer and more interesting advertising models have to be created to entice the viewers which is what explainer videos do for marketers and businesses.
How can Marketers use Explainer Videos?
- Improves brand online visibility: Explainer videos are short, concise, straightforward videos that help a brand shed the required light on their products. With the number of messages sent and ads bombarding the viewer’s screen, explainer videos create a unique avenue for their target audience to see what exactly they are selling because humans are attracted to visuals when compared to audio and texts.
- Easy to Explain: Marketers can use explainer videos to explain complex messages and processes in simple sentences. With the aid of simple and clean characters, complex processes and messages are turned into easy to understand information.
- Encourages sharing: One of the challenges of marketing is reaching out to as many people as possible. Explainer videos can do a marketer’s job with its creativity. Making a creative and interesting video means that viewers will be able to share the video with their contacts and this helps the marketers reach more people than they would have with traditional marketing practices.
- Perfect for different audiences: Who said animated videos were only for kids has been proven wrong. Marketers can use animated explainer videos to bring different ideas to life without a large budget and can target customers of every age. It is also very easy to make updates and revisions without having to reshoot the scenes for days.
- Increase conversion rates: Explainer Videos help Marketers by assisting in boosting sales and conversion rate by 75% because viewers are attracted to videos and stick around longer and Marketers using video are seeing a 49% faster growth in revenue.
- Increases viewers retention: Seeing as viewers retain more images and videos than text and audio, explainer videos can help marketers in spreading information that is easily retained by the viewers that can be called on when a purchase is required.
- Email marketing: Using Explainer Videos in email marketing is an advantage for marketers as these videos can be easily clicked on and information, delivered in a short period of time. This will help phase out unwanted information while drawing their attention to the promos, seasonal offers, new products and services, and other offers by the company.
There are a lot of uses for Explainer Videos by marketers. It helps them make their goals and achieve their targets while relieving them of the continuous stress and brand invisibility that may come out of not advertising the right way.
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