Corporate Videos

Do you want to communicate your message effectively and put your company into the spotlight? Whether at a trade fair, on the website or during a presentation, a corporate video is the ideal medium for your external communication strategy.

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Corporate Videos Corporate Videos

Some inspiring corporate videos

Dectris – Swiss x-ray technology at its best

Dectris – Swiss x-ray technology at its best

An explanatory video for the deployment of the SDC in the field of health

An explanatory video for the deployment of the SDC in the field of health

Explainer video case study: furniture subscription for stylish living from Pabio

Explainer video case study: furniture subscription for stylish living from Pabio

Is a corporate video worth it?

A HubSpot study found that 54% of consumers want more video content from brands or businesses. If your business doesn’t follow this trend, you might fall behind your competitors. Here are some top reasons why a corporate video does pay off:

  • Creates a positive image of your brand
  • Can be used in a variety of areas across different communication channels
  • Emphasizes your USP effectively
  • Is in line with the corporate design
  • Increases retention times on web pages
  • Creates awe at the beginning of a presentation

How do we create explainer videos?

Every project starts with a creative workshop: Together we analyze your topic and target group.

In the next step, our creative team brainstorms suitable concepts and styles. Once you have decided on a proposal, our designers and copywriters create a prototype. We adapt it to your feedback and then move on to the user testing: We test the prototype on individuals from your target group.

The user testing went well? Perfect! Let’s start with the production. We draw, animate, and compose – we bring your topic to life.

Are you happy with the result? If so, we finalize the product and hand you over the key to an easier world. Voilà.

Every project starts with a creative workshop: Together we analyze your topic and target group.

1. Workshop

2. Prototype + User testing

In the next step, our creative team brainstorms suitable concepts and styles. Once you have decided on a proposal, our designers and copywriters create a prototype. We adapt it to your feedback and then move on to the user testing: We test the prototype on individuals from your target group.

The user testing went well? Perfect! Let’s start with the production. We draw, animate, and compose – we bring your topic to life.

Are you happy with the result? If so, we finalize the product and hand you over the key to an easier world. Voilà.

3. Production

4. Final Product

How we work
  • 1. Workshop

  • 2. Prototype + User testing

  • 3. Production

  • 4. Final Product

Not all corporate videos are the same

Corporate videos offer a wide creative scope. We will find the right style for your needs.

Digital

From abstract motion design to expressive character animation and customized elements, this style offers a wide range of digitally drawn and animated options.

Scribble

The classic among explainer videos. Hand-drawn graphics in line with the spoken text maximize the learning effect.

Combi

As the name also indicates, this type combines different styles. Live-action with additional animations adds more depth to the story and emphasizes individual aspects even more effectively.

Didn’t find the right thing yet?

Discover other video formats:
Product videos

Product videos

Demonstrate the product benefit live in action.
Learn more
Advertising videos

Advertising videos

Put your brand in the spotlight and boost its reputation.
Learn more
eLearning Videos

eLearning Videos

Use a video for educational purposes and prove your expertise.
Learn more

FAQ about corporate videos

  • 1. How can you create a corporate video?

    There is a rough division in creating corporate videos: internal or external.

    If you want to create a corporate video yourself, we can recommend the following online tools:

    • Biteable
    • Vyond
    • Powtoon
    • Animaker

    With these tools, you can cut, animate, soundtrack, and finish your video without a design team. You don’t need any special previous experience either – and the best way is still learning by doing!

    If you are looking for external support for your corporate video, then you can either look for freelancers or an agency. If you don’t have that much budget at your disposal, then you should hire freelancers. Freelancers are not tied to any company, so they are very flexible. They also bring a wide range of skills. So, depending on the freelancer, you may need less or more for your corporate video. So when hiring, you need to make sure you really have someone for every step – from script to sound design. Agencies take care of the entire production of your image film – all you have to do is answer questions so that the agency gets all the information they need. An agency is certainly not one of the cheapest options, but it delivers first-class quality and implements your message in the best possible way.

  • 2. How long should an image film be?

    Depending on the goal of the video, we recommend a length of approx. 90-120 seconds, whereby the optimal running time also depends on the stage in your sales funnel. In the awareness” phase, even a 1-minute video serves its purpose. What is also becoming more and more popular: The “snack content” format. These are extremely short clips, especially for social media.

  • 3. What makes a good corporate video?

    A good corporate video is created before the actual production. First, think about an effective video strategy with a specific goal. Consider the sales funnel so that you address customers at the ideal point in the decision-making process. The most important characteristics for the corporate video itself are:

    • Quality
    • Authenticity
    • Storytelling
    • SEO optimization
    • Call to action
  • 4. When should you use an image film?

    Image films are related to your business, but that certainly doesn’t make them static. Purpose of use Possible purposes for use are the following:

    • Rebranding: Show your new identity to your investors, customers, and competitors in an understandable and concise way.
    • Digitization: Don’t take the step into the future without a clear statement.
    • Transformation: Use the image film to present your transformation to investors and employees.
  • 5. Was ist ein Imagefilm?

    With a corporate video, you show viewers your mission, your company values, or even the company history. In this way, you create trust, credibility, and transparency.

    Well-known areas of application for corporate videos are:

    • Introduction of new employees
    • Direct customer acquisition
    • social media

    Image films offer you the following:

    • entertainment
    • puts the company into the spotlight
    • engagement on social media
    • SEO boost
    • Improved employer branding