From young startups to large corporations
Producing memmorable corporate videos all year round.
What is a Corporate Video?
Corporate video can be an umbrella term used to define all video communications used for internal or external corporate messaging. However, we like to lock the concept with external videos produced with a specific audience in mind. A corporate video might be created to present financial results to stakeholders, to highlight a new sponsorship initiative to the public, or to present company values to potential hires.
Examples of Corporate Videos
Corporate videos have become increasingly important in recent years because, as one HubSpot study found, 54% of consumers want to see more video content from a brand or business they support! So, if your business isn’t making them, you’re likely to fall behind in today’s digital climate.
How do you explain a vision and a mission? What we had as an idea was cleverly transformed by Cleverclip into a simple storyboard. Thanks to efficient project management and comprehensible illustrations and animations, the scribble video was ready in no time: the Biomed vision and mission explained in detail!
We experienced Cleverclip as a very professional partner for our project. We were accompanied personally and competently through the structured process. Our ideas were taken up quickly and implemented excellently despite a tight schedule. The result convinced us and our customers in every respect.
What makes a great Corporate Video?
Live video is great, but it is very expected and quite overused. Why not try something innovative and fun like Animation to create your corporate video. Animation is still a newly explored tool in the world of business, but for those who are willing to stand out and be daring it just might pay off!
- Is driven by inspiration, emotion and values
- Is relatable with the audience it targets
- Is not intended to directly sell a product or a service
- Has an informative but not educational purpose
- Reinforces internal corporate culture
Why an animated corporate video?
Live corporate videos have a traditional bad reputation since it’s easy to get them wrong. Animation shifts the focus out of the live subjects and into the storyline. Here are 3 great reasons to choose this type of explainer video:
It Enriches Branding
A corporate video reinforces company values externally but also internally, bringing people around the topic.
It reminds people that your company is also run by people that share similar values and beliefs.
Tell Your Story
It gives you the opportunity to explain the benefits of your product without commercial constraints.
Other uses for Explainer Videos
For most people, an animated explainer video has a pretty narrow definition. It’s a video that lives on your home page, and tells attention-deficient visitors all about your product or service in 1-2 minutes. But in reality the trusty explainer video is capable of so much more.
Internal Communication Videos
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