Corporate Videos

If you’re aiming to promote your business, perhaps to raise brand awareness for recruiting purposes, a corporate video can be the ideal vehicle for your external communication strategy.

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Producing memmorable corporate videos all year round.

What is a Corporate Video?

Corporate video can be an umbrella term used to define all video communications used for internal or external corporate messaging. However, we like to lock the concept with external videos produced with a specific audience in mind. A corporate video might be created to present financial results to stakeholders, to highlight a new sponsorship initiative to the public, or to present company values to potential hires.

Examples of Corporate Videos

Corporate videos have become increasingly important in recent years because, as one HubSpot study found, 54% of consumers want to see more video content from a brand or business they support! So, if your business isn’t making them, you’re likely to fall behind in today’s digital climate.

Christoph Leibundgut | Manager
Cleverclip works professionally, efficiently and goal-oriented. Our wishes have been taken seriously and yet the explanation video specialists have not lost sight of the big picture. A nice experience that led to a very nice, exciting result.

Christoph Leibundgut Manager

Thomas Schlecht | Marketing Manager

How do you explain a vision and a mission? What we had as an idea was cleverly transformed by Cleverclip into a simple storyboard. Thanks to efficient project management and comprehensible illustrations and animations, the scribble video was ready in no time: the Biomed vision and mission explained in detail!

Thomas Schlecht Marketing Manager

Othmar Dendorfer | Senior Consultant

We experienced Cleverclip as a very professional partner for our project. We were accompanied personally and competently through the structured process. Our ideas were taken up quickly and implemented excellently despite a tight schedule. The result convinced us and our customers in every respect.

Othmar Dendorfer Senior Consultant

What makes a great Corporate Video?

Live video is great, but it is very expected and quite overused. Why not try something innovative and fun like Animation to create your corporate video. Animation is still a newly explored tool in the world of business, but for those who are willing to stand out and be daring it just might pay off!

  • Is driven by inspiration, emotion and values
  • Is relatable with the audience it targets
  • Is not intended to directly sell a product or a service
  • Has an informative but not educational purpose
  • Reinforces internal corporate culture

Why an animated corporate video?

Live corporate videos have a traditional bad reputation since it’s easy to get them wrong. Animation shifts the focus out of the live subjects and into the storyline. Here are 3 great reasons to choose this type of explainer video:

It Enriches Branding

It Enriches Branding

A corporate video reinforces company values externally but also internally, bringing people around the topic.

It's Relatable

It's Relatable

It reminds people that your company is also run by people that share similar values and beliefs.

Tell Your Story

Tell Your Story

It gives you the opportunity to explain the benefits of your product without commercial constraints.

Other uses for Explainer Videos

For most people, an animated explainer video has a pretty narrow definition. It’s a video that lives on your home page, and tells attention-deficient visitors all about your product or service in 1-2 minutes. But in reality the trusty explainer video is capable of so much more.

Internal Communication Videos

Are your employees not engaged at work? Are you serious about creating an engaging work culture? Do you want to boost employee satisfaction? If you answered yes to all these questions, you need to use video to take your internal comms game to the next level.
More about Internal Communication Videos

Tutorial Videos

What do you do when you need to learn something new? What if you need to know how to fix something? Or what if you need to learn how to use a new software or service? You probably look for a video. And you’re not alone. Tutorial or Instructional Videos are here for you.
More about Tutorial Videos

eLearning Videos

When it comes to the intricacies of internal training, video is a fantastic medium. eLearning videos are one of the most effective ways to develop your team, both in terms of cost and engagement.
More about eLearning Videos

Advertising Videos

What better medium to propel this new wave of humanized marketing than video? It’s one of the most effective mediums for marketers. Customers don't want to know what brands are selling -- they want to hear, read, and watch stories of people who have the same challenges they do.
More about Advertising Videos

Product Videos

Need to highlight a new product or service in an engaging way? Product videos come to the rescue. Focus on how you solve your client's pain points with a storytelling narrative, and finish off with the single call to action you expect your viewer to follow.
More on Product Videos