Advertising Videos
Spice up your classic advertising efforts with some breathtaking animation! We create a target group-specific commercial that puts your product in the spotlight, regardless of the distribution channel.
Some inspiring advertising videos
A video shows how Hospush improves hospitalization a little
A recruitement video for Monvia
Introvideo for TEDx Zürich
Is an advertising video worth it?
According to Hubspot, 84% of consumers confirm that a video convinced them to buy a product. But a well-designed commercial not only arouses the viewer’s interest and encourages the user to take a desired action. Have a look at some other benefits:
- Puts your brand in the spotlight
- Emphasizes the USP and sets you apart from the competition
- Can be designed with multiple animations
- Can be customized for any distribution channel
- Creates an emotional bond with the viewer through storytelling
- Generates leads and increases your conversation rates
How do we create explainer videos?
Every project starts with a creative workshop: Together we analyze your topic and target group. In the next step, our creative team brainstorms suitable concepts and styles. Once you have decided on a proposal, our designers and copywriters create a prototype. We adapt it to your feedback and then move on to the user testing: We test the prototype on individuals from your target group.
The user testing went well? Perfect! Let’s start with the production. We draw, animate, and compose – we bring your topic to life.
Are you happy with the result? If so, we finalize the product and hand you over the key to an easier world. Voilà.
Every project starts with a creative workshop: Together we analyze your topic and target group. In the next step, our creative team brainstorms suitable concepts and styles. Once you have decided on a proposal, our designers and copywriters create a prototype. We adapt it to your feedback and then move on to the user testing: We test the prototype on individuals from your target group.
1. Workshop
2. Prototype + User Testing
The user testing went well? Perfect! Let’s start with the production. We draw, animate, and compose – we bring your topic to life.
Are you happy with the result? If so, we finalize the product and hand you over the key to an easier world. Voilà.
3. Production
4. Final Product
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1. Workshop
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2. Prototype + User Testing
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3. Production
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4. Final Product
Not all advertising videos are the same
Advertising videos offer a wide creative scope. We will find the right style for your needs.
Digital
From abstract motion design to expressive character animation and customized elements, this style offers a wide range of digitally drawn and animated options.
Scribble
The classic among explainer videos. Hand-drawn graphics in line with the spoken text maximize the learning effect.
Combi
As the name also indicates, this type combines different styles. Live-action with additional animations adds more depth to the story and emphasizes individual aspects even more effectively.
Didn’t find the right thing yet?
Discover other video formats:
FAQ about advertising videos
1. How can you create an advertising video?
There is a rough division in promotional video creation: internal or external. If you want to create a promotional video yourself, then we can recommend the following online tools:
- Biteable
- Vyond
- Powtoon
- Animaker
With these tools, you can cut, animate, soundtrack, and finish your video without a design team. You don’t need any special previous experience either – and the best way is still learning by doing!
If you are looking for external support for your promotional video, then you can either look for freelancers or an agency. If you don’t have that much budget available, then you should hire freelancers. Freelancers are not tied to any company, so they are very flexible. They also bring a wide range of skills. So, depending on the freelancer, you may need less or more for your promotional video. So when hiring, you need to make sure that you really have someone for every step – from script to sound design. Agencies will handle the entire production of your promotional video – all you have to do is answer to the agency so they get all the information they need. An agency is certainly not one of the cheapest options, but it will deliver top-notch quality and execute your message in the best way possible to get the greatest ROI for you.
2. How long should an advertising video be?
The attention span is decreasing more and more. So we advise short, concise clips for promotional videos. 1 minute is the upper limit in our experience – longer videos struggle to hold attention. But of course, the content and the desired effect can change the length, which has to be decided individually for each project.
3. What makes a good advertising video?
Planning is the key. Determine what you are promoting, where you will show your promotional video, and what impact you want to achieve. The most important characteristics for a promotional video are:
- Quality
- Customization
- Impression
- Storytelling
- Call to action
4. When should you use an advertising video?
Corporate videos offer various areas of application. Here’s a small selection:
- Possible uses include:
- Social media: Leverage the reach of social media to generate potential customers.
- Online: Enhance your webpage presence with a compelling video
Events: Convince indecisive visitors with your engaging presentation.
5. What is an advertising video?
In an advertising video, you can promote a product, a service, or your whole company. The big difference to the product video is the goal. A promotional video should bring the viewer to the website with a call-to-action, for example – it should make the viewer curious. A promotional video generates leads, increases conversions, and drives more engagement on social media.
Handpicked advertising video articles
How to create learning videos: The ultimate guide
In one of my last articles, I talked about digital learning and its potential in companies. Today, I want to specialize a little more and explain how learning videos can be created. Whether on TV, on social media, or on the website, moving images pack any message into an exciting story and thus catch the […]
Corporate Video: The ultimate guide
Standing out in the crowd and catching everyone’s eye? That is becoming increasingly difficult for a brand in the course of sensory overload. That’s why it’s important to create authentic content and package the message in a story. How do you do that? With an image film. However, today there are as many image films […]
