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What is an Advertising Video?
It’s a video that usually promotes a product, service or brand. It is pushed out to an audience and usually backed by media spend. The goal of a video commercial, or advertising video, is to raise awareness, acquire new leads, nurture existing ones and increase conversions.
Examples of Advertising Videos
According to the IAB Annual Report, nearly two-thirds of video ad revenue comes from mobile devices and nearly 75% of surveyed advertisers are planning to increase their digital video ad spend over the next 12 months.
How do you explain a vision and a mission? What we had as an idea was cleverly transformed by Cleverclip into a simple storyboard. Thanks to efficient project management and comprehensible illustrations and animations, the scribble video was ready in no time: the Biomed vision and mission explained in detail!
We experienced Cleverclip as a very professional partner for our project. We were accompanied personally and competently through the structured process. Our ideas were taken up quickly and implemented excellently despite a tight schedule. The result convinced us and our customers in every respect.
What makes a terrific advertising video?
At Cleverclip we specialize in animated rather than live advertising videos. Each advertising or promotional video should be carefully crafted so it can both be short in time and capture the viewers’ interest while driving them to complete the desired action. An ideal promotional video should have your business USPs in mind in order to create a compelling and value-driven narrative.
- Intends to drive a single action from the viewer as an outcome.
- It's focused on the audience, not the business
- It is tailored to the distribution channel and its specificities
- Generates the right emotion from the viewer in order to drive the intended action
Why an animated advertising video?
Animated advertising videos appear more modern and can have a rather short production time when compared to live advertising videos, apart from having a clear cost advantage. Additionally, the sky is the limit in terms of the storyline when creating an animated advertising video.
Appear more modern
The freedom to create custom graphics brings a modern feeling to any animated video
Shorter production times
Having a clear process and less resource limitations (actors, location, permits) allows for a quicker turnaround time.
Clear cost advantage
Since production requires only a small team with a very specific skillset, the cost is naturally lower than any real live film.
Sky is the limit
You can shoot a rocket to the moon or have a crowd as big as you can think of.
Other uses for Explainer Videos
For most people, an animated explainer video has a pretty narrow definition. It’s a video that lives on your home page, and tells attention-deficient visitors all about your product or service in 1-2 minutes. But in reality the trusty explainer video is capable of so much more.
Internal Communication Videos
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Ever wished to look behind the scenes of a professional explainer video agency? Well then… welcome! Today we take you on an exclusive journey through the most important production steps of our explainer video! From brainstorming and the first notes and sketches to the magical final product, enter the colourful explainer world and learn how […]