Advertising Videos

Sell sell sell. Many brands, from huge enterprise businesses to startups, have started using advertising videos to create a buzz around their products, and, in some cases, to put them on the map.

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What is an Advertising Video?

It’s a video that usually promotes a product, service or brand. It is pushed out to an audience and usually backed by media spend. The goal of a video commercial, or advertising video, is to raise awareness, acquire new leads, nurture existing ones and increase conversions.

Examples of Advertising Videos

According to the IAB Annual Report, nearly two-thirds of video ad revenue comes from mobile devices and nearly 75% of surveyed advertisers are planning to increase their digital video ad spend over the next 12 months.

Christoph Leibundgut | Manager
Cleverclip works professionally, efficiently and goal-oriented. Our wishes have been taken seriously and yet the explanation video specialists have not lost sight of the big picture. A nice experience that led to a very nice, exciting result.

Christoph Leibundgut Manager

Thomas Schlecht | Marketing Manager

How do you explain a vision and a mission? What we had as an idea was cleverly transformed by Cleverclip into a simple storyboard. Thanks to efficient project management and comprehensible illustrations and animations, the scribble video was ready in no time: the Biomed vision and mission explained in detail!

Thomas Schlecht Marketing Manager

Othmar Dendorfer | Senior Consultant

We experienced Cleverclip as a very professional partner for our project. We were accompanied personally and competently through the structured process. Our ideas were taken up quickly and implemented excellently despite a tight schedule. The result convinced us and our customers in every respect.

Othmar Dendorfer Senior Consultant

What makes a terrific advertising video?

At Cleverclip we specialize in animated rather than live advertising videos. Each advertising or promotional video should be carefully crafted so it can both be short in time and capture the viewers’ interest while driving them to complete the desired action. An ideal promotional video should have your business USPs in mind in order to create a compelling and value-driven narrative.

  • Intends to drive a single action from the viewer as an outcome.
  • It's focused on the audience, not the business
  • It is tailored to the distribution channel and its specificities
  • Generates the right emotion from the viewer in order to drive the intended action

Why an animated advertising video?

Animated advertising videos appear more modern and can have a rather short production time when compared to live advertising videos, apart from having a clear cost advantage. Additionally, the sky is the limit in terms of the storyline when creating an animated advertising video.

Appear more modern

Appear more modern

The freedom to create custom graphics brings a modern feeling to any animated video

Shorter production times

Shorter production times

Having a clear process and less resource limitations (actors, location, permits) allows for a quicker turnaround time.

Clear cost advantage

Clear cost advantage

Since production requires only a small team with a very specific skillset, the cost is naturally lower than any real live film.

Sky is the limit

Sky is the limit

You can shoot a rocket to the moon or have a crowd as big as you can think of.

Other uses for Explainer Videos

For most people, an animated explainer video has a pretty narrow definition. It’s a video that lives on your home page, and tells attention-deficient visitors all about your product or service in 1-2 minutes. But in reality the trusty explainer video is capable of so much more.

Internal Communication Videos

Are your employees not engaged at work? Are you serious about creating an engaging work culture? Do you want to boost employee satisfaction? If you answered yes to all these questions, you need to use video to take your internal comms game to the next level.
More about Internal Communication Videos

Tutorial Videos

What do you do when you need to learn something new? What if you need to know how to fix something? Or what if you need to learn how to use a new software or service? You probably look for a video. And you’re not alone. Tutorial or Instructional Videos are here for you.
More about Tutorial Videos

eLearning Videos

When it comes to the intricacies of internal training, video is a fantastic medium. eLearning videos are one of the most effective ways to develop your team, both in terms of cost and engagement.
More about eLearning Videos

Corporate Videos

Corporate videos let you tell your company story in an entertaining way. Part of the reason that video production can be very effective for even small businesses is that it gives you the opportunity to explain the benefits of your product without commercial constraints.
More about Corporate Videos