Explainer Videos for Pharmaceutical Companies

Communication has changed. Learn how Cleverclip can improve communication strategy in the Pharmaceutical industry to inform, acquire and retain more clients.

Communication within the Pharmaceutical industry has changed.

Animation films are ideal for explaining complex topics in the pharmaceutical industry to both staff and clients in a simple and target-group-oriented way. Long-winded information texts are out – animated videos, on the other hand, catch the viewer’s attention!

The visual representation of picture and text in combination with a pleasant narrative voice allows to communicate efficiently and in an entertaining way at the same time. Never before has it been so easy to inform about drugs and therapies and to illustrate complicated management systems!

Pharma organizations of all sorts can do better. Cleverclip helps Pharma companies to explain complex topics such as new pharmaceutical drugs, conclusions from investigation reports, how to administrate medication to patients, a new internal disclosure policy, and many others.

Whether you are looking to improve your engagement with an external or internal audience, solutions such as Explainer Videos, Infographics, Interactive Content or Graphic Recordings can really help your Pharma business to communicate better.

1

Share investigation results

Keeping up to date with the latest pharmaceutical developments is crucial in healthcare. Long and complex presentations, based on for example, study evaluations for drug approvals, can often be dry and achieve little positive feedback or receptiveness from the audience. Through concise explainer videos, these dry topics are being brought to life. Therefore, important information can be conveyed to the audience in a practical and entertaining way. “Practice orientated training” instead of "pure theory" is our motto.

2

Show it, don't tell it

The popular package inserts are long and hardly legible even with good eyesight. Instead of conveying important information to the patient, informative leaflets often result in disregard. Side effects even tend to be skipped. Pharmaceutical companies can summarise drug formulation, the risks and side effects briefly and concisely by using descriptive explainer videos on the website.

3

Educate your clients

What is the difference between an unspecific and an acquired immune defence? How can I better protect myself against epidemics such as the Ebola virus? What treatment steps do I need to consider in case of a chronic inflammation? Not every patient immediately understands a complicated differential diagnosis. However, if complex processes in our organism are illustrated graphically through explainer videos, physicians can clearly communicate the exact procedures to the patient.

4

Products and management systems quickly explained

Products can be best illustrated with explainer films. The mode of action, type and duration of application, accompanying symptoms and side effects of a drug or therapy can be optimally illustrated by animated videos. The patient feels better informed in an entertaining way. They also allow to illustrate management systems in an understandable way.

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