Explainer Videos for B2B

Communication has changed. Learn how Cleverclip can improve communication strategy in the B2B industry, to inform, acquire and retain more clients.

Communication within the B2B industry has changed.

Why are explainer videos especially important in the B2B industry? Well, as a business you always want to be on top of your game. And if  visual content is not part of your marketing strategy, you could be missing out on a valuable tool to drive demand and conversions. If products and  services are complex, explainer videos are important means to convey a clear and powerful message, achieving measurable success. 

B2B organizations of all sorts can do better. Cleverclip helps B2B companies to explain complex topics such as explaining why other businesses need their solution, training their clients’ employees in how to use their service, creating an appealing booth experience at a conference or trade-show, and many others. Whether you are looking to improve your engagement with an external or internal audience, solutions such as Explainer Videos, Infographics, Interactive Content or Graphic Recordings can really help your B2B businesses to communicate better.

1

Create powerful messages

Explainer videos can be seen as your “elevator pitch”: It’s your chance to convince your customers in a meaningful way. Discuss a problem. And provide the solution. Engage with your customer. And create a connection. Therefore, explainer videos address your business idea in a straightforward manner while still entertaining your audience. As we all know, one picture is worth a thousand words.

2

Content seeding

Ever heard of the principle “Content is king”? We hope you did! Content creation is a powerful tool to drive traffic, reach new targets and communicate the business message. Well, a powerful tool, if done correctly. Identifying new trends, is an absolute “must” in digital marketing. B2B companies still stick to traditional forms such as email marketing as their nurturing tool. Embedding explainer videos into your webpage will not only boost the content strategy through interactive features, but also outsmarts the google algorithm resulting in higher rankings.

3

Stand out in the crowd

Creativity matters. Why? Because creativity creates a story. A story creates emotions. And emotions are extremely powerful when it comes to commerce: Nearly all purchasing decisions happen subconsciously. So even if (or especially if) the industry you’re operating in is perceived as rather dry, animated videos will present your business in an an exciting and engaging way. Make your business more vivid.

4

Employee Training

Every one of us preferred learning through visuals already at a young age. Why should it be different in the workplace? Whether it's the "onboarding" of employees or a new routine for the "old hand": Optimize your company with visual process instructions. Hence, new workflows can be implemented quickly and errors avoided. At the same time, a little humor and entertainment has never harmed the employee relation.

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