How do you find the right raw material from large amounts of video footage? With the storyline. We defined a storyline that had a clear structure, but still left enough room for the emotional character of the shots.
The animations, the editing and the sound are complex in such projects, so the storyboard was clearly our main tool. In several rounds of feedback, we worked with the client to create the appropriate basic framework.
The video material works on its own, so we prominently displayed CI/CD elements when no shots were involved and otherwise used them in the form of discreet text.
The storyline, animations, editing and sound design tie the raw footage together and give it just the right shape to show off the fundamentals of what they do.