Dectris – Swiss x-ray technology at its bestRead More
The aim of the event is, on the one hand, to provide a platform for exchange and, on the other hand, to maintain customer proximity for Bain and Company. We at Cleverclip had the task of supporting the discussions at the event with two big illustrations. On one hand the challenge was to create images that had enough complexity to encourage a long discussion but on the other hand they had to be simple and quick to understand. In its simplicity, the pictures were supposed to encourage reflection and progression. The content was based on the essence of the book, Founder’s Mentality, by Chris Zook and James Allen. In terms of style, we were inspired by the artwork of Charley Harper’s Sticks.
The result was a successful event in a special setting with a perfect location. After several joint brainstorming sessions with the speakers and presenters of the evening, the concepts for the two large, complex illustrations were created. The pictures show exactly the contents, which were important to the responsible individuals and have fulfilled their goal – to stimulate discussion.