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The importance of VET in a video for the SDC explained

The vocational training engagement of the SDC on the example of Dana. Good VET can be crucial in reducing poverty. SDC wants to enable learners to gain a foothold in the labor market in the long term and under decent working conditions. What we really like about it? We were allowed to produce a video about it.

The Task

The aim was to show how the SDC is making a strong commitment to vocational training. It works with public authorities and the private sector to develop training courses that meet the needs of the labor market. In addition to theoretical knowledge, the SDC also promotes the recognition of practical work experience. A video was intended to explain the diverse work of the SDC in an emotional way.

The Solution

With a storyline that accompanies the 16-year-old Dana from the Middle East, we have given the subject important emotions. Based on their history, we were able to visualize concrete examples and at the same time set the big context. The result is an emotional story that shows at the same time in which areas and in which way the SDC works for VET as a whole.

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