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The theme of the ideas competition around the economy, society and politics in 2018 is “digitalisation”. How can digitization be designed so that as many parties as possible can profit from it? How can she become an opportunity for everyone? As in 2017, it was about presenting the theme in a video and motivating viewers to submit their own ideas.
We had already worked out a simple and simple wish-lock style in 2017. Many aspects of the story also remained the same – for example, the process of the idea presentation in Thun. That’s why we were able to concentrate fully on this year’s topic: digitization. With existing concepts such as innovative educational offers or advanced transport systems, we have shown how digitalization shapes and simplifies our lives. And of course, the call was not missing to submit his own ideas.