The result is a video based on a metaphor that we can all identify with: The Perfect Dinner. And just as a perfect dinner requires all the ingredients to be coordinated, the implementation of the strategy should be based on the interplay of all relevant aspects – namely economic policy, sustainability, skilled workers, technology and design, to ensure that Swiss Textile achieves its goal. The viewer is guided through the core areas of the 5-year strategy with flowing transitions as well as colours and design entirely in keeping with Swiss Textile’s corporate image.
In this project, we have again learned a great deal as a team. The focus was on flexible rethinking, always taking customer wishes into account and also being honest about our own abilities. For example, we initially had an idea that turned out not to be realizable as desired. But especially these situations teach us for future projects and also prove that as a team we can change our approach even at short notice. In the end, we were happy to receive thoroughly positive feedback. We appreciate the cooperation and are looking forward to future projects.