How do you make someone super-er without making them super-er? With gadgets, of course. We know them from Batman and Ironman, and we remember the clear announcement, “If you’re nothing without the suit, you don’t deserve it.” So we were able to simplify Cloud Hero’s life with the gadgets, target Spot’s areas of application, and preserve Cloud Hero’s superhero level before the gadgets.
For copywriting, communication with the client is essential in projects like this. So we put all of NetApp’s expertise into the copy to show readers from the first sentence that we’re talking to them on a technical level.
Flexible designs sometimes seem to be neither fish nor fowl, so we went the extra mile and took the infographic apart for mobile devices to address all users as equally as possible.