How can we visually implement the motto “Unfold”? To what extent can we offer an exciting user experience and clearly communicate all event details? What story do we want to tell? These were just some of the questions we asked ourselves at the beginning.
Our goal was to create a visual experience and prove ourselves, especially design-wise. In our joint meeting, we quickly agreed on a concept in the direction of the universe. However, this only settled one issue.
We had to think carefully about how we could push the interactivity of this project with new ideas. But the site should also not appear too cluttered and all information should be conveyed clearly.
In the end, the visual design was a bit more complex. Animated characters in particular can quickly appear too cute. Our goal, however, was to give the entire webpage a more mysterious fantasy character. So we had to make adjustments here, away from the childish more towards a breathtaking space experience.
The technical side also presented some hurdles. For example, synchronizing the moving elements with the sound design proved to be not so easy.
Also, a lot of media and effects can negatively impact usage and increase load times, for example. So we had to make sure that the performance of the page would not be affected.