Digital Business Management Studentin diskutiert die Umsetzung einer Software-Lösung

This case was automatically translated for convenience purposes.

Ready for the job market jungle with Digital Business Management

The University of Applied Sciences Graubünden makes its students fit for the working world with the bachelor study Digital Business Management. To make this study offer palatable to potential students, we were allowed to create an explanatory video.

The Challenge

The target audience for this video was people who want to study. These tend to be young people. That meant a difficult audience for us, because young people are used to videos and gifs and are not easily persuaded.

The next challenge was the course offering itself. Digital Business Management – sounds like a buzzword. We needed to focus on practice and areas of application. It should be clear exactly how a graduate can score on the job market.

Even though the focus was on practice and the future, we couldn’t forget the content of the degree program. Indeed, the bachelor’s program offers three specializations so that students can pursue their interests early on.

Digital Business Management Studentin löst User Experience Problem mit Kunden

The Solution

The job market is complicated and chaotic – a real jungle. It takes a kind of Indiana Jane to master the challenges. That’s how we found our topic.

We sent the students into the jungle. Their studies gradually gave them the necessary know-how in the form of helpful tools to master the tasks.

We included practical application examples as obstacles in the video. This allowed us to create a clear connection to the working world.

For the three in-depth sessions, we again used application examples. With these, we were able to present the differences most clearly and also touch on the different job prospects.

Studentin Digital Business Management erstellt Plan für Information Technology

About the University of Applied Sciences Graubünden

The University of Applied Sciences Graubünden relies on dynamic thinking and proactive action. As an agile university, it helps shape the future in a courageous and sustainable way.

It offers its more than 2,000 students interdisciplinary study programs with a focus on practical challenges from business and society.

Studentin Digital Business Management bespricht digitale Innovationen mit Unternehmen
Working with Cleverclip was really fun! In addition to their own innovative and creative suggestions, the project team also ideally implemented and incorporated our wishes and suggestions. The reactions to the video speak for themselves: The video is well received!

Jesica Castro Rodriguez Project Manager Marketing and Communication

Abschlussklasse Digital Business Management übt mit neuerworbenen Fähigkeiten

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