Change is never easy. Especially for employees, this is associated with many emotions and challenges. For this reason, it is important to find out how employees feel during the transformation process, what problems there are and where they would like to be supported. And this is exactly where we came into play: Our task was to take employees on the transformation journey with the help of interactive content. On a specially created webpage, there should be a barometer, an interactive employee survey and some other playful elements.
We faced several challenges at the same time: On the one hand, we needed a good idea. How do we classify the webpage areas? How do we design the questions in such a way that they don’t repeat themselves from the beginning every time employees register? How exactly should the results be forwarded to the team leaders?
Furthermore, the product should allow a positive user experience. It is a complex interactive project, but the handling must be as simple as possible and not confusing.
And last but not least, the tool should also be convincing in terms of design. Finally, the participants should be led on a visual journey through the world of Roche and be motivated to log in regularly and observe the innovations.