At some point, there comes a stage when you as an employee desire something more. More responsibility, more challenge and something that lives up to your ambitions. Georg Fischer therefore wants to give every employee the opportunity to explore their own career preferences and make further decisions. Our task was to design these professional development opportunities with the help of an interactive website.
The entire concept was a tremendous challenge. First, we had to think about how to reconcile the different interests of the employees. Different interests mean different target groups. There are those employees who regularly attend further training, those who are not happy with their position and those who are happy, but seek a new challenge. Regardless of individual needs, GF naturally values each and every team member – and that should also be shown on the website. At the same time, it should be entertaining for the user and wrapped in a story, visually coherent and appealing and not confusing. Simply everything in perfect harmony with each other… Alright… challenge accepted!